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The Steve Jobs Way
The Steve Jobs Way
The Beginning
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The Steve Jobs Way
The Beginning
• Apple II success• VisiCalc – the App• Consumers/Teachers
• Xerox PARC• Mouse!• User interface-Remove the fear!
• Start of a revolution• Six people + 30 developers• Finger, User experience• Prototype
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The Steve Jobs Way
Product Czar
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The Steve Jobs Way
Product Czar• Product starts with Passion
• Product Vision• What is the Product• 2001 Keynote – Digital Hub
• Evangelizing Innovation• Prototype – see it• User Experience - You• Culture of perfection• Product family
• Can you sell it – Sell Me!• Friends/Family/Colleague
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The Steve Jobs Way
Success is in the Details
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The Steve Jobs Way
Success in the Details• What Products do you admire
• Artist vs. Engineer• Make it a masterpiece
• The Total Product• HW/SW, Design-Delivery• User manual• Genius Bar• Opening the Box
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The Steve Jobs Way
The Total Product
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The Steve Jobs Way
Talent Rules
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The Steve Jobs Way
Talent RulesWhat is their true Role
• Artist?• What do you know
• Who is in your group• Pirates? Not the Navy!• Strength fits the Product/Market
• Shared Team passion• Commitment• Trust• Rewards
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The Steve Jobs Way
Apple is a Team Sport
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The Steve Jobs Way
Team Sport• Product Driven organization
• Product Groups• Fully Integrated• Horizontal Communication
• Holistic Product development• Development vision• Includes all involved-Vendors• The Glue, iTunes/iPod, Apps/iPhone
• Start up mentality• Directed• Accountable
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The Steve Jobs Way
Becoming “Cool”
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The Steve Jobs Way
Worldwide “Cool”
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The Steve Jobs Way
Becoming “Cool”• Starts with Branding
• The product is the brand• Reflects quality• Product sells itself• Makes you feel Cool – iPod
• Selling – Retail strategy• How do you/friends buy things• Do you like to try it first
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The Steve Jobs Way
Becoming Steve Like• Nuvel, Software Development
• Start Up – WAN, Apps
• App Business• vSOS• Mobile emergency• Better than 911, exact GPS• Call center – “the juice”
• The Real Market• User needs, from children to adults• Institution Support• World need
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The Steve Jobs Way
Letter to Steve
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The Steve Jobs Way
Letter to Steve• Thank You
• If You left Apple• Great Team• Maintain iLeadership
• The Challenge• World Health problem• Major expense problems• Mobile Health Monitor• Sensors that help make readings
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The Steve Jobs Way 18
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