The STEVE JOBS STEVE JOBS Way iLeadership

for a New GenerationNew Generation

AJITH MATHEW

Siva Sivani institute of management

Details of the book

TITLE : The Steve Jobs way iLeadership for a new generation

AUTHORS: Jay Elliot and William L. Simon

ISBN:978-817992-768-7

PUBLICATION: Jaico Publishing House

PRICE: 250

PAGES:260

Jay Elliot:-served as the Senior Vice President of Apple computer, reporting directly to Steve Jobs , Chairman of the Board. Also a member of Macintosh organization he helped Jobs develop the Macintosh computer from development to introduction.

William L Simon:-has been a professional writer for the past 30 years. His dozens of books include three bestsellers and translations into some twenty foreign

editions.

Chapters…

Product Czar

Talent Rules

Team Sports

Becoming Cool: A Different View Of

Selling

1.Product Czar

Passion for Product

• Passion for the Idea,

Product & Perfection

• Creativity, Innovation and more detail oriented planning

• If you are not passionate from the start you will never stick it out

How do you find out your passion?......

Passion are those ideas that don’t leave you alone. they are the hopes, dreams and possibilities that consume your thoughts. Follow those passion.

SUCCESS IS IN THE DETAILS

• Creativity & innovation more work, more detail-oriented planning

• Learning from mistakes,

TAPPING TALENT:• Creating an atmosphere that draws talent.

• Product focused team

• Learning to acknowledge a bad decision & move ahead

• Seek people who are interested about the project

  PRODUCT -DRIVEN ORGANIZATION

• Best of time & worst of times

• Noticing signs of conflict

•  Public face of your product

•  Seek people who are interested about the project

•  New ideas can be soothe friction or ignite.

MAINTAINING MOMENTUM

•  Next opportunity ; next product

• Remaking of the company

•  Recovering from the disaster

•  Creating a product that reflects the principles of the creator

•  Maintaining the momentum in the face of                           f                            failures

HOLISTIC PRODUCT DEVELOPMENT

• Do more than imagine something new,

•   Feeling of making something different, better & special.

4.Becoming cool:A Different view of selling

Achieving the definition of cool

There is nothing more cool in the world of business than creating a product that millions of people immediately want, and many who don’t have are envious of those who do