the step-by-step process to generating leads from webinars
TRANSCRIPT
The Step-by-Step Process
for Generating Sales Leads
from Webinars
The Step-by-Step Process
for Generating Sales Leads
from Webinars
Hosted by Laura MacPherson, LeadG2
Blog Manager
[email protected]@L_L_MACPHERSON
The Step-by-Step Process
for Generating Sales Leads
from Webinars
And Jason Zimmermann, LeadG2
Inbound Marketing Specialist
[email protected]@INBOUNDJASON
We literally wrote the book
on B2B Lead Generation…
http://bit.ly/1RNnWlz
And are a HubSpot
Platinum Agency partner
and know a thing or two about sales!
Since 1983.
Turning Sales Talent into Sales Performance is our reason for being. As a sales performance consulting company since 1983 we help B2B sales organizations attract, retain, and develop the highest performing sales people.
The Step-by-Step Process
for Generating Sales Leads
from Webinars
Featuring: Brian Hasenbauer, LeadG2
Inbound Marketing & Sales Consultant
[email protected]@BHASENBAUER
Why Are We Here Today?
How to Generate Sales Leads from Webinars
The 10 Steps for Generating Sales Leads from Webinars
Today’s Webinar Will Cover
Step 1: Know Who Your Target Audience Is
Step 2: Choose Your Topic & Title
Expert Tipsbit.ly/sales-leads-guide
Aligning your target persona’s needs and desires with your need to generate leads regarding a
specific product line or service makes for the best topics. It benefits both your target persona and
your lead generation efforts.
Expert Tips
Step 3: Choose Your Day & Time
Step 3: Choose Your Day & Time
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Step 4: Develop the Presentation
Step 5: Structure Your Presentation
As much as this is a sales presentation and you are trying to sell something, DON’T SELL SOMETHING! Focus on being educational and persuasive, not on selling. Follow up emails, calls, and your offer are
where you do your selling.
Expert Tip
Step 6: Decide on
Your Presenters
Hosted by Laura MacPherson, LeadG2
Blog Manager
Featuring: Brian Hasenbauer,
Inbound Marketing Consultant
Your host and presenter have enough going on during the webinar. Find another person at your company that can act as the “Q&A person” and refer to them during the question and answer
portion. Simply reference their name and ask if there are any questions from the audience.
Expert Tip
Step 7: Promotions Part I
Step 7: Promotions Part I
3 ways to promote your upcoming webinar include:
1. Email Marketing (clients / prospects)
2. Blogging
3. Social Media
If you don’t have much content to share and are are not blogging, use graphics that accentuate the
challenges your webinar helps attendees overcome.
Expert Tip
Examples of Social Media Promotions
Step 8: Promotions
Part II
Step 9: Conduct Webinar
The special offer should somehow be related to the main argument or case that you are stating during your presentation. A special offer will be better received by your webinar attendees if it’s
relative to what you have been discussing for the past 30 or so minutes.
Expert Tip
Step 10: Follow Up
1Expert Tip
Step 10: Follow Up 2
3
Build a Landing Page with Webinar Recording /
Slideshare
Contact each person signed up (can segment message
by who attended / did not)
Include Your Special Offer on the Landing Page
1 Develop Your Target Audience2 Choose Your Topic / Title3 Choose Your Day / Time4 Develop the Presentation5 Structure Your Presentation6 Decide on Your Presenters7 Promotions Part I8 Promotions Part II9 Conduct Webinar10 Follow Up
The 10 Steps for Generating Sales Leads from Webinars
Want to Learn More?
Download our e-book
bit.ly/sales-leads-guide
The Step-by-Step Guide to Generating Sales Leads from Webinar
Thank You!
Laura MacPhersonBlog Manager
Brian HasenbauerInbound Marketing & Sales
Consultant
Jason ZimmermannInbound Marketing
Consultant