There’s a new guy in town

Conversion newlyweds

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1. Conversion optimization is a Marathon, not a sprint

2. Strange sh*t happens

3. Success will come unexpectedly

4.It’s lonely at the top

1. Use a method

2. Work in teams

3. The only failed test is the one you don’t learn from

1. The devil is in the details

How interested are we?

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The clickThe

Landing pageThe

Conversion

Potential

Interest

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-57% !!!

Where do they drop off?

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Hjälphemma

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Simpler version

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Resultat

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2. Great copy rules

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There’s an even newer guy in town

3.

My neighbour - Sven

Content MarketingInbound Marketing

Lead Generation

Marketing Automation

Lead Nurturing

Drip Marketing

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Content Marketing / Inbound Marketing

Innehållsmarknadsföring (engelsk benämning Content marketing), är ett medel inom marknadsförings- och kommunikationsbranschen. Det syftar på att med en smart strategi och redaktionell ton skapa ett kommunikationsinnehåll som attraherar målgruppen. Detta ska göras i rätt kanal och med anpassning av innehållet för den särskilda kanalen och målgruppen. Kortfattat kan man säga att det är en strategisk målgruppsanpassning. Uttrycket används för att sammanfatta flera olika marknadsföringsdelar där man mer fokuserar på mottagarens villkor än det företaget vill förmedla.

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Content Marketing / Inbound Marketing

Instead of:

Screaming about YOUR PRODUCTS in bought media

You create and distribute content which centers on the problems and challenges of your prospects

Prospects will search and find your content, visit your web site/( facebook page etc.

There you identify them and engage them in a continuos dialogue

The first word in “Content Marketing is Content

Prospect Awareness Cycle*

Unaware Problem Aware Solution Aware Product Aware Most Aware

*Based on: Five levels of Awareness , from ”Breakthrough Advertising , av Eugene Schwartz, 1996http://www.copyblogger.com/blog-selling/

“Adjust, media, Message and Call to action, based on where in the cycle

your prospect is”

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Content Marketing / Inbound Marketing

Lead nurturing or drip marketing is the planned process of reaching your prospects with the right content at important points in their decision process in order to “take them to the next level”

Lead nurturing / Drip Marketing

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Content Marketing / Inbound Marketing

Marketing Automation are the tools and applications used to automate the activities in the Content Marketing and Lead Nurturing processes

Lead nurturing / Drip Marketing

Marketing Automation

The biggest secret of Marketing Automation - It’s not automated!

Content Marketing / Inbound Marketing

Lead nurturing / Drip Marketing

Marketing Automation

Begin at the top