the starfish and the spider: from enterprise to web 2.0 utrecht

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Page 1: The Starfish and The Spider: From Enterprise to Web 2.0 Utrecht

Rod Beckstrom

R

Page 2: The Starfish and The Spider: From Enterprise to Web 2.0 Utrecht

YOU !Menno, Arnd, Tim- Happy Birthday!

Web 2.0 is about…

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Page 7: The Starfish and The Spider: From Enterprise to Web 2.0 Utrecht

BASIC INSIGHT

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Hernando Cortes

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TenochtitlanAztec Empire

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Montezuma II(Aztec)

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Aztec EmpireConquered 1521

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Geronimo

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2001Record Labels vs. Napster

2001Record Labels vs. Napster

1680Spanish vs. Apache

1680Spanish vs. Apache

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Page 21: The Starfish and The Spider: From Enterprise to Web 2.0 Utrecht

PROTOCOLS

Decentralization

is the mother

of disintermediation

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Your Industry, Company or Project

CENTRALIZED DECENTRALIZED

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Your Industry, Company or Project

CENTRALIZED DECENTRALIZED

TRUST

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Your Industry, Company or Project

CENTRALIZED DECENTRALIZED

TRUST

EXPLICITCONTROL

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Finding the Sweet Spot

CENTRALIZED DECENTRALIZEDDECENTRALIZED

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Traditional

Fixed

Applications

Email

CENTRALIZED DECENTRALIZED

Web 2.0

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Traditional

Fixed

Applications

Pub

Wikis

Emails

Blogs

podcasts

Structured

Wikis

CENTRALIZED DECENTRALIZED

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WIKIS

"This company runs on wikis."

•Shashi Seth, Lead Product Manager, Search •Google•Refering to GooWiki based onTWiki, and Sparrow•https://twiki.net/cgi-bin/intra/view/Mktg/WikiSymGooWikiArticle

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WIKI EVOLUTION

“TWiki has #1 market share behind corporate firewalls..”

Professor Chris Wagner, City University H.K.

www.wikimatrix.com

HTML editors

+ security

+ structure

www.wikimatrix.com

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Your Industry, Company or Project

CENTRALIZED DECENTRALIZED

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Koen [email protected]

Arthur [email protected]

Rene JansenWinkedWave

TWiki Experts in the Netherlands

www.twiki.net

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globalwarming.twiki.net

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Please join…

It’s a free and opencommunity

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Traditional

Fixed

Applications

Emails

CENTRALIZED DECENTRALIZED

Web 2.0

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DECENTRALIZED NETWORKS Energy

Catalyst

Ideology

Circles

Protocols

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CATALYSTS

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I D E O L O G Y

Shared values

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C I R C L E S

The core organizing unit

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PROTOCOLSMembership

Circles

Network

Funding

Governance

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PROTOCOLS

IT Strategy?

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Culture, Catalysts & Leading Technologies

OReilly Media Social Network Map

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2

3 4

1

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PROTOCOLS

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QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

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Q & A

[email protected] www.twiki.org