the sprint goal as a business test
TRANSCRIPT
@wouterla
Goals and TargetsMarketing and Sales
● Market share increase
○ Specific target groups
○ Specific channels
● Increase engagement
● Conversion
● New leads
● New market segments
● Revenue
Development
● Project delivered on time
● Time-to-fix
● Decrease total cost
Or, worse:
● Increase in velocity
● Nr of sprints ‘completed’ successfully
@wouterla@wouterla
UseWhatYouHave
grep | sed | awk | cut | wc
logstash / kibana / grafana
google analytics
@wouterla@wouterla
Demo
1. Metrics for the sprint2. Show ‘Before’ state3. Present experiments
a. Version Ab. Version B
4. Present ‘After’ state5. Show features6. Feedback, new ideas, ...
@wouterla
April● Feature 1● Feature 2● Feature 3● Feature 4
May● Feature 5● Feature 6● Feature 7● Feature 8
June● Feature 9● Feature 10● Feature 11● Feature 12
July● Feature 1● Feature 2● ...
@wouterla@wouterla
Goals
Goal:Improve product detail
views coming via search
Goal:Improve retention
active users first 30d
Goal:Improve conversionproduct detail > cart
@wouterla@wouterla
Features
Goal:Improve product detail
views coming via search
Idea:Improve relevancy results
Idea:Supply filters
Idea:Offer ‘more like this’
Idea:Offer ‘others searched for’
Idea:Use previous clicks for
relevancy
@wouterla@wouterla
Tests
Idea:Improve relevancy results
Idea:Supply filters
Idea:Offer ‘more like this’
Idea:Offer ‘others searched for’
Idea:Use previous clicks for
relevancy
Test:Add two most common
filters
Test:Offer list of ‘like this’ in detail
page
Test:Offer extra search term based on search history
Test:Use ‘like this’ on previous
clicks
@wouterla@wouterla
ResultsTest:
Add two most common filters
Test:Offer list of ‘like this’ in detail
page
Test:Offer extra search term based on search history
1.5% more searches1% more detail views
.5% more searches4% more detail views
5% more searches2% more detail views