The Spice Route Reserved – The Story OfHaldiram

Dr. A. K. TyagiExecutive DirectorHaldiram Group of Companies Pvt. Ltd.

Welcome to the world ofHaldiram’s

The Beginning

The company is promoted by two 1st generation entrepreneurshaving more than 30 years of experience in this line of business

Haldiram story began over Seventy five years ago in Bikaner, asmall town in Rajasthan where it started a small familybusiness selling namkeens & sweets out of a nodescript shop

Mr. M.L. Agarwal & Mr. M.S. Agarwal

(Group Chairman) (Group Vice Chairman)

Bikaner 1937

Background

First retail outlet in 1982 at Chandni ChowkDelhi 1982

Background

The company started its export arm in 1993 toUSA

USA 1993

Setting the Trends

•First company in India to introduce branded namkeens in 1990

•Pioneered new ways of packaging namkeen

• One of the first company to open restaurants in

Delhi, offering traditional Indian street food in

hygienic environment.

Building Haldiram Globally

Innovation Is Our Passion

Challenges faced by Haldiram during more

than 25 years of journey

Haldiram was the first company in India to convert traditional snacks (Namkeen) from unorganized sector to organized sector.

Challenges:1. Traditional namkeen was manufactured by hand by skilled

karigar followed by frying in conventional batch fryer.2. Difficult to get consistency in quality because industry was

depended on karigar. (skilled labor)3. Production limitations. 4. Shelf life 6days only therefore product can not be distributed

widely.5. Difficult to maintain hygiene conditions.

How Haldiram overcome from challenges

1. Automation at different stages.a) Product making – we have done lot of research to develop

special type of low pressure extruder to make the product without compromising with texture and taste of the product.

b) Frying by special design frying systems to control frying temperature +/- 1’C in built with PLC system.

c) Fully automization of the process without human touch to make traditional snacks.(Namkeen)

End result: Fully automation with PLC control without human touch –same quality, taste and texture. This was made possible by Haldiram after lot of innovations and research during these three decade.

2. Packaging – lot of innovation/research has been done in packaging over the years to increase shelf life and freshness of the product from 6days to 6month.

3. Innovation in products such as development of Aloo Bhujia, Punjabi Tadka, Diet Namkeens and Frozen Foods for export etc.

4. Process/packaging development for Indian sweets to give the shelf life from 4 days to 6/9 month.

Above are the biggest reason of our success

Packaging format and variantsHaldiram was the first company in India to introduce branded namkeen in flexible packaging film in 1990, lot of innovations has been done in packaging film such as..

1. Four layer structure flexible packaging film for namkeen to give shelf life of 6 month.

2. Packaging of Indian sweets in Tin packaging to give shelf life of 6 month.

3. Packaging of syrups in glass bottles to give the shelf life of 9 month.

4. Packaging of Ready to Eat food in retorted pouch to give the shelf life of 1 year.

5. Packaging of Frozen foods to give the shelf life of 18 Months.6. Zip pouch in bigger namkeen pack for consumer convenience. Packaging has revolutionized the product shelf life and freshness from 6 days to 6 month which is the biggest reason of the growth of traditional snacks

Slider Pouches

Zip lock Pouches

Frozen Food

New innovation in Frozen - Traditional Food for Indian outside India

Frozen Food

Play

Our Vision

To be the most admired Indian Food and Beverage brand through

PROFESSIONALISATION

INNOVATION

EXPANSION

STRATEGIC APPROACH

BUSINESS ACQUISITION

Safety and Hygiene : Safe and hygienic products for our consumers

Value for Money : Without compromising on quality.

Authentic Food : Carry essence of India to the world .

Our Mission

Business Activities

Existing Business

• Namkeens• Snacks• Sweets• Papad• Syrups• Ready to eats• Bakery Products• Frozen Foods• Cookies• Vermicelli, Pasta, Die cut and 3D Snacks Pallets• Restaurant Cum Showroom Business

What began as a small-time enterprise in India is today

a global phenomena.

Haldiram’s is way of life for Indians no matter which

country they live in.

Global Presence

HALDIRAM’S PRESENCE

IN 7 CONTINENTS IN THE WORLD

ASIA

AFRICA

SOUTH AMERICA

NORTH AMERICA

AUSTRALIA

EUROPE

ANTARTICA

The World of Haldiram’s

USA, UK, GERMANY, FRANCE, SPAIN, ITALY,

SWITZERLAND, PORTUGAL, GREECE,NETHERLANDS, LUXEMBURG, BELGIUM,ROMANIA, SWEDEN, FINALAND, PHILIPPINES,UAE, KUWAIT, OMAN, DOHA, BAHRAIN, SAUDIARABIA, NEW ZEALAND, AUSTRALIA, SINGAPORE,BOTSWANA, JAPAN, NEPAL, BANGLADESH,SURINAM, ISRAEL, PERU, NORWAY, MOROCCO,AFGANISTAN, ANGOLA, HONGKONG, IRELAND,PANAMA, RUSSIA, TRINIDAD & TOBAGO,JAMAICA, THAILAND are all on HALDIRAM’s MAP

Availability

In TOP SUPERMARKETS the world over

TESCO

SOMMERFIELD

SPINNEYS

CARREFOUR

WALLMART

HUGE GLOBAL PRESENCE

Reliance Home Stores

Big Bazaar Door Steps

Hyper Spencers Amartex

Vishal Mega Mart SRS

REI Agro Others

Subiksha

Spinney’s

Wallmart

Available in ALL FMCG retail chains

Leader in Namkeens & Sweets Category

Huge Presence in Snacks, Syrups etc.

Modern Trade

Awards & Achievements

Haldiram is an ISO 22000 certified company

Year Award Title (Description) Presented By

1994 International Award for Food & Beverages Trader Leaders Club, Spain

1996 Kashalkar Memorial Award All India Food Preservers Assn

1998 Brand Equity Award Progress Harmony Development Chamber of

Commerce & Industry

2001-02 APEDA Export Award Agricultural & Processed Food Products Export

Development Authority

2004 MERA Delhi Award (Exemplary contribution in

the field of Exports)

Agricultural & Processed Food Products Export

Development Authority

2008 Amity Leadership Award - 2008 for best HR

Practices (Retail) Amity Business School, Amity University

2009 Coco Cola Golden Spoon Award Food Forum India - Image Group

2010 Coco Cola Golden Spoon Award Images Retail Intelligence Services

2011 Coco Cola Golden Spoon Award Images Retail Intelligence Services

Most admired F&B retailer of the year

QSR

The coveted Coca-Cola

Golden Spoon Awards 2009, 2010 and 2011

Coca-Cola Golden Spoon Award

Namkeens

72 VARIANTS, 175 SKU’s

Salt, Spice and Everything Nice

Sweets

9 VARIANTS, 12 SKU’s

The incredible sweetness of being

Syrups

10 VARIANTS

Eat, Drink and be Merry

Papad

7 VARIANTS, 10 SKU

Ready to eats

27 VARIANTS

Instant Home Food

Biscuits

11 VARIANTS

International Style Indian Taste

Chips

7 VARIANTS, 24 SKU

Just Munch Karo

Takatak

2 VARIANTS, 8 SKU

Khulla to Khallas

Whoopies

4 VARIANTS, 7 SKU

Fun Shapes Great Taste

Vermicelli/Pasta

THANK YOU