Welcome to[ ]Consumer BehaviourTopic : Attitudes

Is the origin of the message, it is called speaker, encoder or sender.

Communication Skill

Knowledge

attitude

Celebrities as communications sources

Our society places a very high premium on physical attractiveness

Cartoon characters and mascots

Characteristics of the message itself help to determine is impact on attitudes

Showing convience of use

Showing new product/ improved features

Casting backround (i.e., people are incidental to message)

Indirect comparison to other products

Extensive information on components, inggridients, nutrition

Outdoor setting (message gets lost)

Large number of onscreen characters

Graphic displays

Humorous appeals

Emotional vs rational appeals

Sex appeals

Fear appeals