the source booklet

BREAD & BUTTERBARCELONA

21–23 JANUARY 2009

— // www.breadandbutter.com/thesource

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Denim

“I am woven on vintage shuttle looms”

The marketing and communication platform for the best of apparel sourcing, located in the centre of BBBarcelona. Profit from the preview timing and the BREAD & BUTTER energy! — // www.breadandbutter.com/thesource

THE SOURCE

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CREATIVE R’EVOLUTION— 50 Years of Fluxus

from the Archivio Bonotto

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Dear Visitor Welcome to the second edition of THE SOURCE, the BREAD & BUTTER

marketing and communication platform for the fashion fabrics industry!

This season, THE SOURCE welcomes all B&B visitors and takes place in two locations: in Luna Park and in its own hall above Urban Superior.

In Luna Park, the centre of BBBARCELONA, several greats of the denim industry present themselves – innovative denim and flat weavers, finishers and associated accessory producers display their creativity and innovative new product lines. It‘s all about denim in THE SOURCE pavilion!

Above Urban Superior, THE SOURCE is presenting its comprehensive trend area, with 3D trend-tableau showcases and lounge areas — a meeting point for all fashion professionals.

One of THE SOURCE highlights can also be found here: “CREATIVE

R’EVOLUTION – 50 Years of Fluxus from the Archivio Bonotto”, an exhibi-tion curated by the renowned Italian weaver and art collector Luigi Bonotto, a selection of leading works of the Fluxus/Arte Povera movement. The exhibits come from the world’s most comprehensive collection of this revolutionary art movement, the Archivio Bonotto. CREATIVE R’EVOLUTION at THE SOURCE also features life performances by Fluxus artists Philip Corner, Ben Patterson and Ben Vautier, who has created an exclusive textile installation for BREAD & BUTTER. We are especially proud to exhibit main oeuvres of Fluxus like “Robot: The Baseball Player” by Nam June Paik, as well as works by Yoko Ono and Joseph Beuys.

In THE SOURCE Auditorium, in the same hall, and in collaboration with New York trend agency Stylesight, THE SOURCE and B&B are presenting interactive fabric, garment, colour trend and “Zeitgeist” seminars (S/S 2010) with leading designers of fashion fabric manufacturers and protagonists from the urban streetwear culture worldwide. A further highlight on Wednesday, 21 January at 4:00 p.m.: the Denim Talk, with industry greats and opinion leaders from the world of denim and jeans, representing contrasting views from Europe, Japan and the USA.

Meet the origin at THE SOURCE and THE SOURCE pavilion!

Sincerely, Carsten-Oliver Voss

: denim talkTHE SOURCE AUDITORIUM

Urban Superior, 2nd floor

Wednesday 21 January 2009

4:00 p.m.

: vernissageCREATIVE R’EVOLUTION

– 50 Years of Fluxus from the Archivio Bonotto:

Urban Superior, 2nd floor

Wednesday21 January 2009

5:30 p.m.

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: PublisherBREAD and butter Barcelona S.L.Paseo de Gràcia 25, Pral 2, 08008 Barcelona, SpainFon: +34 93 272 67 63, Fax: +34 93 272 67 [email protected], www.breadandbutter.com

Creative DirectionRobert Dizdarevic

Art DirectionKatrin Friedmann

Graphic DesignAlexander Groth, Tobias Menze

Managing EditorJenny Boers

Contributors Laura Keller (View2)www.view-publications.com

Denim Talk, Trend Seminars, Trend Forecastprovided by stylesight.com

Final DrawingAnja Decker, Bettina Jüngling, Gregor Wollenweber

Production ManagerKathleen Hiller

Project CoordinationUrte Peter, Franka Schuster

Brand Feature ContentDelivered by our exhibitors

Brand Feature Web EngineSven [email protected]

PrintingMEDIALIS Offsetdruck GmbH, Heidelberger Str. 65/66, 12435 Berlin, Germanywww.medialis.org

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contents

THE SOURCE Pavilion Luna Park :

brand list & area map — — — — — — — — — — — — — — — — — — — — — 8–9 //

THE SOURCE Hall 2.1 :

brand list & area map — — — — — — — — — — — — — — — — — — — — 10–11 //

Denim Talk – Global Denim Culture : Raw & Uncut

co-presented by Stylesight, THE SOURCE and B&B — — — — — — — — — 12–13 //

Trend seminars :

co-presented by Stylesight, THE SOURCE and B&B — — — — — — — — — 14–17 //

CREATIVE R’EVOLUTION

— 50 Years of Fluxus from the Archivio Bonotto — — — — — — — — — — — 18–23 //

Spring/Summer 2010 Begins Here.

Stylesight Textile Forecast — — — — — — — — — — — — — — — — — — 24–31 //

Striving for Imperfection :

View2 denim trend preview — — — — — — — — — — — — — — — — — — 32–35 //

THE SOURCE exhibitors :

company features — — — — — — — — — — — — — — — — — — — — — 36–46 //

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“Limonta” : SD 01

“Bottonificio BAP” : SD 02

“THE SOURCE” : SD 03

“View Publications” : SD 04.1

“Collezioni Trends” : SD 04.2

“Royo” : SD 05

“Reca Group” : SD 06

“ITV Denim” : SD 07

“Candiani Premium Selvedge” : SD 08

“Okinawa” : SD 08

“r&dlab” : SD 08

“Blastex” : SD 09

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Lounge byCRYSTALLIZED™— Swarovski Elements

CREATIVE R’EVOLUTION— Art Installation by Ben Vautier

CREATIVE R’EVOLUTION— 50 Years of Fluxus from the Archivio Bonotto

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Sifó. BBQ

Urban Superior Cup Gumball

Okinawa,r&dlab,CandianiPremiumSelvedge

Bottonificio BAP

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Okinawa, Candiani Premium Selvedge

L 07Wrangler

L 08McLaren Footwear

L 06WAD Magazine

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CREATIVE R’EVOLUTION :

— 50 Years of Fluxus from the Archivio Bonotto

— Art Installation by Ben Vautier

Stylesight

“C.L.A.S.S.”

“CRYSTALLIZED™ — Swarovski Elements”

Lounge by “CRYSTALLIZED™ — Swarovski Elements”

THE SOURCE — Auditorium

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CREATIVE R’EVOLUTION— Art Installation by Ben Vautier

CREATIVE R’EVOLUTION— 50 Years of Fluxus from the Archivio Bonotto

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Kaiser SausageBelgious

Kids Club

Moritz

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Trattoria da Angelina Juicy Jones

Sifó. BBQ

Urban Superior Cup Gumball

Okinawa,r&dlab,CandianiPremiumSelvedge

Bottonificio BAP

THE SOURCE

View Publications

ITVDenim

RecaGroup

Blastex

Royo

Limonta

Okinawa, Candiani Premium Selvedge

L 07Wrangler

L 08McLaren Footwear

L 06WAD Magazine

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SD 04.2Collezioni Trends

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DENIM TALK

— Global Denim Culture :

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Co-presented by BREAD & BUTTER, THE SOURCE and Stylesight

Denim has been reinvented in hundreds of ways and never goes out of style. Originally created in early 1700s Europe, denim was first in-troduced to U.S. gold miners in the mid 1800s. Popularized throughout the United States by silver screen cowboys in the 1930s, denim was re-intro-duced to the broader world by G.I.s during WWII. But it wasn’t until the 1960s that this material exploded around the world. Denim is now the one textile that connects youth culture everywhere.

But where are the new centers of denim innovation? Is Japanese denim really

superior? Does New York have the most skilled denim pattern makers? Why are the best denim laundries in Italy? Will consumers continue to purchase premium denim during a recession? Who is influencing the future of denim, and what’s next?

Join Stylesight’s resident “denim head,” Jason Schlossberg, as he moder-

ates a provocative panel discussion on these topics with a number of high-profile industry luminaries. The panel discussion will be followed by an audience Q&A.

Confirmed participants: Umberto Brocchetto (RadRags) Alberto Candiani (TRC Candiani) Bruno Collin (WAD Magazine) Yuji Honzawa (Doctor Denim Honzawa Co., RED CARD Jeans) Mamoru Kaihara (Kaihara) Yukiko Mae (Kurabo) Giorgio Presca (VF Corporation: Wrangler, Lee, Seven For All Mankind) Youichiro Seki (Nisshinbo)

: locationAUDITORIUM Hall 2.1.Urban Superior Area2nd floor

: timeWednesday21 January 20094:00 p.m.

: speakers Umberto Brocchetto Alberto Candiani Bruno Collin Yuji Honzawa Mamoru Kaihara Yukiko Mae Giorgio Presca Youichiro Seki Jason Schlossberg

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Raw & Uncut

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Stylesight/THE SOURCE trend seminar :

“A World of Extremes” : locationAUDITORIUM Hall 2.1.Urban Superior Area2nd floor

: timeWednesday21 January 20092 p.m.

: speakerIsham Sardouk

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Join Isham Sardouk, Stylesight’s Senior Vice President of trend forecasting as he shares the edits of Spring/Summer 2010 season, inclu-ding the must have colors, key items and styling.

Spring/Summer 2010 is all about a world of extremes and a

collision of desires. The desire for contemporary craft with the desire for progressive technologies and creative solutions. Craft has wider implica-tions and possibilities than we have considered. We will convey the beauty of nature in collaboration with contemporary design and materials. The seminar will show how future design will not fully return to traditional skills as such, but combining them with modern technology to create a new approach for sustainability as we consider it for our survival.

Taking participants through a unique multi media show that will engage and challenge the senses through powerful images and the latest in sound and technology, Isham will highlight the most important trends for men, women, young men and juniors, graphics, prints, raw materials and trims. In addition, Isham will provide an early look at some of the key signals emerging for Autumn/Winter 2010/2011.

Isham is a widely recognized fashion and style visionary and forecaster.

He is responsible for leading all season trend research and forecasting for Stylesight. Based in Stylesight’s Paris office, Isham has more than 19 years of industry experience and an extensive background in global trend forecasting, color development and product design for the U.S., Asian and European markets.

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2nd floor

: timeThursday

22 January 20092 p.m.

: speakerStephanie Meyerson

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Stylesight/B&B trend seminar :.

“MixMaster”.


“A World of Extremes”

From Michael Jackson’s singular glove and Madonna’s lacy wed-ding dress, to Amy Winehouse’s lined lids and towering beehive, musical icons have immense influence on the aesthetic tastes of their respective gen-erations at large.

Throughout the years, musicians have had the unique power to don a daring item, saunter on stage and ignite a million look-a-likes the following day. While fashion continues to be heavily dictated by the col-lections, the relationship between style and the music industry is not to be underestimated.

While this pattern is clear when we look to the past, the dynamic relation-ship between music and fashion is rapidly evolving as the internet contin-ues to facilitate globalization and the spread of ideas and trends. Stephanie Meyerson, Stylesight’s V.P of Youth Culture, will explore the influence of music and technology on the development of the youth and streetwear trends that we see today.

Drawing on current artists such as MGMT, The Ting Tings, The Black Kids

and others, she will provide examples of ways that youth are combining runway, street, and vintage inspirations with music, art and social media to redefine the making of a youth culture.

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: locationAUDITORIUM Hall 2.1.Urban Superior Area2nd floor

: timeThursday22 January 20094 p.m.

: speakerSophie Lucie Dewulf // —

Be the first to hear the latest developments in eco-fabrics and per-formance textiles, while getting a look at emerging material innovations. Learn how these fibers of the future will dramatically alter product design and development.

Join Sophie Lucie Dewulf, Stylesight’s Materials Editor, as she

introduces the key material trends for Spring/Summer 2010. While mate-rial contrasts were key concepts of past seasons, S/S 10 will take it to new heights and extremes. The season will feature bold juxtapositions, daring pairings and clashing cultures.

Following the material trend presentation, Sophie will moderate a panel dis-

cussion with some of the world’s top weavers, printers and textile manufac-turers, who will discuss the latest fabric and fiber developments.

Finally, seminar attendees will be encouraged to feel the fabrics featured

throughout the seminar at Stylesight’s Trend Touch Table. Sophie Lucie Dewulf is based in Italy and has more than 20 years experi-

ence in the textile industry. She works closely with textile designers and suppliers around the world to provide Stylesight subscribers with the most up-to-date and accurate materials reporting and forecasting.

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“Fabrics of the Future”

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: locationAUDITORIUM

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2nd floor

: timeFriday

23 January 20092 p.m.

: speakers Jason Campbell

Andrew CreightonDavid Erixon

J ErricoJennifer Mallory

Traver Rains

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Live in the moment because the only way we can predict the future is by truly understanding the present. This year will certainly be unlike any other that has come before it in our lifetimes. While there is a global out-pouring of joy and hope from the recent U.S. Presidential election, there is also widespread fear and panic over the future of our world economy. Hope or fear, which will win over our hearts and minds?

So, what is in store for 2009? What will we all be talking and

buzzing about? What will we be caring about? Where are the new emerg-ing capitals of art, industry and commerce, and what will fall of the map? Wouldn’t you like to know?

Jason Campbell, editor-in-chief of ‘The JC Report’, an international

authority on fashion and lifestyle trends, knows the answers. Jason will be moderating a provocative panel discussion on the fascinating topic of “what is now?”. Joining Jason will be several influential guests, all “architects of the zeitgeist.”

Confirmed architects include: Andrew Creighton (VICE Europe) David Erixon (Head of Brand Manifestation for Vodafone) J Errico (Fashion Director, NYLON magazine) Jennifer Mallory (Columbia Records) Traver Rains (Heatherette) All attendees will receive their own copy of Stylesight’s ‘The Zeitgeist:

A User’s Manual’, an informative listing of everything you need to live in the moment.

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Stylesight/B&B trend seminar :.

“The Zeitgeist: A User’s Manual”.


“Fabrics of the Future”

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CREATIVE R’EVOLUTION — 50 Years of Fluxus

from the Archivio Bonotto:

: locationTHE SOURCEHall 2.1.Urban Superior 2nd floor

: vernissage Wednesday 21 January 2009 5:30 p.m.

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BREAD & BUTTER and THE SOURCE proudly present an extraordinary exhibition during BREAD & BUTTER BARCELONA in January 2009: CREATIVE R’EVOLUTION – 50 Years of Fluxus from the Archivio Bonotto.

In THE SOURCE area above the Urban Superior, more than 120 objects are displayed – many of them exemplary for the revolutionary Fluxus art movement, which started in the beginning of the 1960s, shocking and fascinating many people. Fluxus is a form of action art and thematically mainly occupied with subjective connections between everyday objects and art. Artists such as Joseph Beuys, John Cage, George Brecht, Nam June Paik, and George Maciunas found their artistic home in Fluxus.

The exhibition at THE SOURCE, curated by Luigi Bonotto, consists of a select ion of objects from one of the world’s most comprehensive Fluxus collections, the Archivio Bonotto.

Life performances by artists Ben Patterson and Philip Corner as well as an installation by Ben Vautier, created exclusively for BREAD & BUTTER BARCELONA, are further highlights of this extraordinary project at THE SOURCE.

Fluxus : poesia visuale, concreta e sonora

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“ALL IS ART”

“It’s the first days of December. It’s evening. Dinner time. I am with Luigi Bonotto in his house in Bassano del Grappa to talk about the exhibition which is the theme of this article. I find him in his buen retiro, a capsule he withdraws to in order to be in the peaceful company of Fluxus.

A big table is covered with sheets of paper printed with small icons show-ing many of the thousands of works of the Archivio Bonotto.

It is on them that Luigi ponders and creates his curatorial geographies which will give life to the exhibition “Creative R’evolution – 50 Years of Fluxus from the Archivio Bonotto”.

Luigi is always full of life. Despite his mildness and discretion. It is like opening a living art-history book. Lived art history. For this is what Fluxus and Bonotto have been. Thirty years of sharing life, rather than of collecting. Reciprocal love and esteem. Cooperation. The room is crammed with works of art. Everywhere. From the doors to the windows and the walls. On the kitchen shelves. Everywhere lies a trace, a sign, a presence. “You know. They passed by. They lived here. They would stop by. We would work out pieces and situations. We would live together. And we would bring new projects to life. Any kind of project.”

Luigi is an artist himself. He went to the Academy. His master was Vedova. Nothing is born out of nothing.

“But the meeting with Fluxus widened my vision and perspective. I entered the dimension of continuous invention with Fluxus. And I never left it, because it has become my life. Of course I dedicated myself to the fabrics, which eventually became an industry, but that thing is inside of me. And it never got out”.

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: the curatorLuigi Bonotto Fluxus art collectorHaute Couture fabrics producerPhilanthropist

: the author Dr. Cristiano Seganfredois an art critic, journalist and member/director of various art associations

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Asked to write an article on “CREATIVE R’EVOLUTION – 50 Years of Fluxus from the Archivio Bonotto”, Dr. Cristiano Seganfreddo visited Luigi Bonotto at his home to talk about the exhibition.

THE SOURCE

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Guiseppe Chiari

“... a tempo”

George Maciunas

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Robert Folliou

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George Brecht

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“Tous es art, mais il faut

des artistes pour le faire

comprendre aux gens”

Ben Vautier

Luigi is leaving tomorrow for the house of Ben Vautier in Nice.

“I’m bringing him with the car all the clothes he will write on for the exhi-bition in Barcelona. There will be more or less one hundred dummies. He is happy about the exhibition too. He has a very colourful house, the outer walls are full of his works. So full of writings. With him...”

With his work, Luigi Bonotto gives us a big lesson, which becomes handy in times like these, with crisis of visions. When everybody is inventing any trick just to sell some more t-shirts.

“I loved Fluxus from the very first moment because it’s a state of mind. A spirit. A way of reading and seeing. It is what helped me through every moment of my life. A lot even in my work. Every time I am with an artist, I feel like new paths are opening up in front of me. It is like some things are clearer to me. It is like what was foggy would turn crystal clear”.

Cristiano Seganfreddo Vicenza, December 2008

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Begins Here. The Stylesight Textile Forecast

The Stylesight materials team is here to provide THE SOURCE with the definitive view of S/S 10. The team analyzed the hottest run-ways, walked the most influential trade shows and met with innovative fiber manufacturers to get early previews of their “works in progress” and fabric R&D pipeline.

Four themes are explored: the shabby charm of Bayou, Subver-sion’s complex individuality, the simplicity and spiritualism of Sanctuary and Jubilation’s euphoria with the digital world.

The fabric focus will again be on lightweight, as well as light-reflecting surfaces, performance and easy care, eco-friendly, recycled-fibers, raw edge textiles, and denims with a hint of vintage. In opposition to this natu-ral direction, be aware of colorful plastic stories with transparency games, and expect to exploit rubbery and silicone finishing, even within badges and brand labels. Don’t forget to go wild and trust in worldwide cultures clashing. Native American prints interacting with Indian bullion thread embroidery? It is high time to blur culture connotations!

Stylesight : The world’s most powerful style information service.

Stylesight is the leading provider of web-based trend fore-casting and product development tools for creative professionals in the fashion and style industries. We offer our subscribers around the world a world-class Fashion Office with an unparalleled ‘point of view’ on the industry, an expansive Stylesight Search library with more than three million inspir-ing images, comprehensive market intelligence and innovative technology tools that enable faster and more efficient product development.

Stylesight covers all the Women’s, Men’s, Youth Culture & Chil-

dren’s, Designer and Haute Couture Collections, Street, Vintage, Retail, Ce-lebrity Fashions, Denim, Color, Trade Shows, Mood Galleries and Interiors. Stylesight is headquartered in New York, with offices in Los Angeles, Lon-don, Paris, Sao Paulo, Hong Kong, and Melbourne, and includes a global staff of trend-spotting correspondents.

: visitStylesight at

“Stylesight BBB Loft”Sport & Street

Hall 4, level 3, booth 3.1

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“Bayou” Shabby charm imprinted with bio/eco issues : — Fibers : Natural, vegetal, man-made, and cellulose fibers: linen, cotton (organic and upland cotton), recycled fibers (PET, parachute cloth, cotton cloth, etc), corn fiber, milk fiber, bamboo, hemp, ramie and any sustainable-oriented fiber/fabric. — Surfaces/Weaves : Texturized, irregular, imperfect surfaces, evident slubs, mending-alike embroideries; rustic to raw yet always natural handles; broderie Anglaise, honeycomb, chiffon, gauze, faille, ottoman, seersucker, suiting, calico. — Fancies : Retro stripes, raised motif effects, vintage and colonial suiting checks, micro patterns. — Print & Graphics : Large scale hand drawing, monochromatic sketching, foliage imprint, ditzy to romantic retro florals, indefinite motifs. — Dyeing : Yarn dye and garment dyeing with vegetal dyes (mud, tea, hazelnut), stain dye/print, worn out dye treatments and washings. — Production : Environmental-friendly processing.

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“Subversion” Complexity evidence individuality :

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— Fibers : Complex fiber compositions where natural meets synthetic: e.g. viscose/silk, cotton/polyester/elastane, wool/nylon, linen/nylon. — Surfaces/Weaves : Corroded and crinkled surfaces, crochet and spi-der web knit openwork, guipure and new puckered laces, textured material layering surfaces, irregular pleating, cut outs, tear outs, ethnic embroidery with modern twist. Gem, micro mirrors and rhinestone encrusted material effects that sculpt and create new volume. — Fancies : Contrasting, daring fancies inspired by different art influences (from poster and collage art to ethnic and graffiti) shamelessly mixed. — Print & Graphics : Flock, foil and digital printing, hand painting and graphic transfers, overprint. Miscellaneous patterns: brushstrokes, blurred florals, geometrics, Oriental sceneries, abstract animalier, various tribal (Afro-Indian-Native American), trash prints. — Dyeing : Pigment dye, oxidized effects, splotches of color, malteinte, tie & dye. — Production : Any and all procedures apply, including eco-friendly production, finishing, hand weaving, knitting and embroidery, as well as advanced industrial manufacturing.

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“Sanctuary” Unusual simplicity extended by pure spiritualism : — Fibers : Delicate fusion or vegetal and animal naturals (e.g Flanders linen, China silk, Peruvian Pima handpicked cotton); in addition: skin-friendly man-made fibers (e.g. bamboo or wood pulp viscose, milk protein fiber, modal and Pro-modal, Tencel, Ingeo). — Surfa ces/Weaves : Pure surfaces, micro patterns, linear to basket weaves, lightweight effects. Unusual effects of delicate overlapping and layering. Finest origami pleating. Poplin, voile, organdi and organza, shantung weaves. — Fancies : Trompe l’oeil relief, delicate grainy embossings, jacquards made as bas-reliefs, stencils. — Print & Graphics : Pattern inspiration comes from mineral to organic sources, from nature richness including fossils, shells, mar-ble, stones, veined grounds. — Dyeing & Treatments : Enzyming, sandblasting, washable pigment dyes. — Production : A twist of worldwide artisan handicraft and high-tech manufacturing.

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“Sanctuary” Unusual simplicity extended by pure spiritualism : “Jubilation” Joyous euphoria joins with a digital world : — Fibers : Unconventional fabric blends, natural fibers match with artificial ones: silk, polyester, cotton, Lurex metallics, elastane, nylon, viscose, plastic, rubber, paper, etc. Use of “shape-memory” techno yarns/fabrics. — Surfaces/Weaves : Transparencies play with opacity. Gauzy, modern pleating, bubble effects, translucent calendaring, pearly laminates, zig-zag and bayadère jacquards. — Fancies : Bold Pop Art printed and yarn dyed saturated stripes; sequined, digitized, kinetic, psychedelic fancies with strongest offbeat graphic impact. — Print & Graphics : Pixilated motifs, message lettering, abstract color blocking and pop stripes in traditional and digital printing. — Dyeing & Treatments : Use of electric to fluorescent dyes, ombré and airbrush dyre and print techniques, iridescent and wet look coating, silicone, wax and resin finishing, use of gelatin emulsions, heat fusions with transparent films. — Production : Advanced and experimental manufacturing processing.

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“Bayou Denim” Slate dusk depletes visibility, as the vibrancy of stained glass dulls on the Everglade floor.

Denim is at once basic and dramatic creating a steamy mix of exaggerated pieces and slim body hugging silhouettes. Jeans get a real, authentic feel and opt for railroad stripes, herringbone patterns and plain weave denims for work wear inspired styles. Grey and greencast blues are an option besides traditional indigo with heritage stains and watermarks.

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“Jubilation Denim”

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Pale hues lighten new denim looks and infuse surfaces with a vibrant energy.

Bleaching, streaking, and fading effects are updated in acidic brights and pure shades. Violets and true blue provide richness for garment dyeing techniques. Vibrant 80s inspired screen prints create colorful rhythms on denim shapes. Cropped silhouettes continue a play on proportions. Denims take on a different face as double-dyed techniques make satin stripes stand out in black on a colored ground and gradation adds intensity to baggy shapes.

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iMPeRFeCTiON

Throw out the rulebook in your denim selection. It’s time to embrace irregularities.

With an abundance of interesting denim constructions and colours on offer this season, a trend for crumpled and crinkled surfaces and a new appreciation for what looks authentic and what doesn’t, we can finally breathe a sigh of relief and strive for imperfection. Just think, would the Mona Lisa be as valued with a forced symmetrical smile?

Let’s face it, there have been a hell of a lot of bad looking ‘vintage’ jeans out there in the past. Ripped for no apparent reason, washed in a way no wear could have achieved, whiskers that draw attention to the crotch in a bad way and destroy and repair details that just look plain wrong!

But this season it’s all about vintage looks retaining a truth and authen-ticity. Think quality not quantity: enough vertical slubs to give a worn-in flavour, but not a streaky outlook; blasting, but only in the places natural wear could have created; dirt marks and splatters placed to add subtle interest, not to shout “look at me!”

In design lines, think of worn-in knee shaping, abrasions and tears created by wallets and trims that fit the overall feeling, like old school cynch-back fastenings, aged metalwork and thread ‘with a history’. In finishing, focus on real ‘lived-in’ washes, permanent pleating forged over time and light oily handles (from being touched repeatedly during wear).

: textLaura KellerEditorView2 Magazine // —

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Clockwise from top left : Authentic worn wallet marks, RadRags // Coloured wefts, Bossa Denim // Lightweight, slubby & creased surfaces, Kuroki // Vintage leather patches, Vivolo // Dirty finishes, RadRags // Shades of blue, Matesa

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Vibrant mid indigo casts work across a wide spectrum of blue hues, from intensively bright through to almost white. White and off-white denim in general is another strong story, but only with a dirty finish. There’s no room for purity and serenity here. Coloured wefts, in particular, warm yellows and browns, suit the aged look. It’s also time to veer away from the greens of before to more reddish and purple tints and casts. Grey is again a staple, refreshed by brown tints or washed almost to white. New green and grey selvedge edges are also something to keep an eye out for. Black almost disappears, for the time being at least.

Lightweight fabrics are propelled to the next level. Gone are the days when heavy processing rendered fabrics destroyed and un-useable. Now, with a host of new dense weave structures that deliver additional strength, fabrics are bulk-free, weightless and can still be pummeled in the wash then abused in the finishing process.

There’s a new level of versatility and flexibility. Both through built-in natu-ral stretch and moving on from the bi-stretch to the power stretch, suiting the 1980s and early 1990s looks that continue.

Aside from the seasonal developments in look and structure, we see a bold move towards integrating technology into denim bases. Thermo-regulat-ing properties allow heavier weight denims to be worn in comfort in the summer and weights as light as 8oz can maintain body warmth in colder climates. Wicking, where moisture is transferred away from the skin to the surface of the fabric is another functional direction. Both are worthy de-velopments that not only embrace our unpredictable climate, but also open the door to using denim in more functional ways than were previously pos-sible.

Denim with a conscience is still a key ‘work-in-progress’ consideration. Never before have there been more useable and good looking qualities. From continued developments in organic cottons and recycled PET bottles to specialist ecological finishing processes, this is where ‘Mother Nature’ and industry can work together for a better future.

We all know the world is not perfect, so let’s fit within it this season in a perfectly imperfect way.

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Laura Keller

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WINTER 2009 35.

View2 is a biannual magazine dedicated to the world of casual, sport and jeanswear. It is designed to fill an information gap for a magazine that truly helps manufacturers and retailers to design, make and sell products that the market really wants.

Laura Keller is the editor of View2 magazine and co-owner of 2Som Studio, a design and creative consultancy based in Amsterdam. She has a broad knowledge of the casualwear market and an out-of-control shoe and sneaker collection.

www.view-publications.com

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: visitView Publications

at THE SOURCE — Pavilionin Luna Park : SD 04.1

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View2 Issue 6 on sale from 29 January

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“We are the origin.”

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ex h ib i tor s

The following companies are participating in

THE SOURCE January 2009 :

Blastex — — — — — — — — — — — — — — — — — — — — — — — — — — — 38 //

Bottonificio B.A.P. — — — — — — — — — — — — — — — — — — — — — — — 39 //

C.L.A.S.S. — — — — — — — — — — — — — — — — — — — — — — — — — — 40 //

Candiani Premium Selvedge — — — — — — — — — — — — — — — — — — — — 41 //

ITV Denim — — — — — — — — — — — — — — — — — — — — — — — — — — 42 //

Limonta — — — — — — — — — — — — — — — — — — — — — — — — — — — 43 //

Okinawa — — — — — — — — — — — — — — — — — — — — — — — — — — — 44 //

r&dlab — — — — — — — — — — — — — — — — — — — — — — — — — — — — 45 //

Reca Group — — — — — — — — — — — — — — — — — — — — — — — — — — 46 //

Royo — — — — — — — — — — — — — — — — — — — — — — — — — — — — 47 //

CRYSTALLIZED™ - Swarovski Elements — — — — — — — — — — — — — — — 48 //

: contactsHead Office202, Ari Barroso 202Itoupavazinha - 89065130Blumenau - SC BrazilTel/Fax: +55 (47) [email protected]

CEONicolas RoldanMobile: +55 (47) [email protected]

Export ManagerJosue GonçalvezMobile: +55 (47) 84135806

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“Blastex” [ products : High quality equipment for sanding, spraying cabins for

used, resins and pigments, polymerization ovens, sandblasting, ozone and laser

( history : With 20 years of history, Blastex International is an innova-tive Brazilian company focused on developing and marketing equipment for the finishing of garments in the textile industry.

Blastex produces high quality equipment that is installed in the best laun-dries in the world. It has a full line of equipment covering applications like sanding, spraying cabins for used, resins and pigments, polymeriza-tion ovens, sandblasting, ozone and laser.

We will be the first Brazilian company, provider of the world textile in-dustry, to participate in the BREAD & BUTTER BARCELONA.

/ highlights : At the BBBARCELONA, Blastex will release our new line of laser, with a full operation machine during the fair. We hope to see you at the United Nations of BREAD & BUTTER!

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[ products : VALUE FOCUS ON THE CUSTOMERS Establishment of a strong relationship with the custumers and understand their demands. EXCELLENCE In the working stages, from the concept to the shipment. RELIABILITY To increase custumer trust,offering of products and serv-ices of high quality, showing efficiency and responsibility. PEOPLE Our company look for brilliant collaborators, creative and dynamic people with important values like:

– integrity and honesty – enthusiasm for all of what concerns customers, partners and technologies – respect for people and availability – wish to face new projects – objectivity, critical spirit and wish of a constant improvement.

( history : BAP have operated for three generations in the national and international market. Specialized in M.O.P. and natural materials like horn, corozo, wood, we are also able to supply other materials like poly-ester, metal buttons,and metal zippers. Flexibility, quality and an excellent delivery time are BAP’s best qualities.

/ highlights : You wanna know what sort of things we like to create…, well, I’m not gonna tell you. You’ll have to come by and see for yourself!

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: tradeshow contact Bottonificio Bap Spa

Primo CalcagnoTel: +39 035 939076

[email protected]

: contactBottonificio Bap Spa

Via G.Sora 16/A24060 Villongo S.Filastro BG

ItalyTel: +39 035 9390

Fax: +39 035 [email protected]

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“Bottonificio B.A.P.”

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: contactsCLASS MilanC.so Venezia 35, 20121 MilanoItalyTel: +39 02 760 18402 - Giusi Bettoni & Antonio Lettieri

CLASS LondonEast Central Studios Ltd1 Ezra Street,LONDON E2 7RHUKTel: +44 20 7729 4749 - Sandy MacLennan

CLASS New YorkThe Four Hundred286 Spring Street, Suite 202NEW YORK, NY 10013 USA- Bahar Shahpar

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[ products : CLASS is the first global, commercial showroom platform created to promote and communicate eco-responsible textiles and pro-cesses from raw materials to fabrics and finished products to designers, brands and retailers. Materials range from Natural fibres and Organics, to Recycled/Repurposed products, and Innovation materials made from Renewable Resources.

( history : Founded in September 2007, CLASS was a business response to the growing demand for easy access to a wide range of eco-sustainable materials. The first permanent showroom opened in Milan in 2007, fol-lowed by London and New York in 2008.

/ highlights : CLASS creates synergies throughout the fashion chain with a wide membership that includes:

Eco-Textile Mill Partners who provide a comprehensive seasonal fabric resource. Eco-Fashion Product and Accessory Partners who promote their finished goods under the CLASS message. Eco-Lifestyle Partners who support and match the ethos of the CLASS showrooms CLASS also stimulates industry partners through its CLASS Innovation

Lab, showcasing creative seasonal concepts and qualities that push the boundaries of responsible innovation. www.c-l-a-s-s.org

“C.L.A.S.S.”Creativity, Lifestyle and Sustainable Synergy

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“TRC Candiani” : contacts

Tessitura di Robecchetto Candiani S.p.A.

Via Arese, 8520020 Robecchetto c/I (Mi)

ItalyTel. +39 0331 876220

Administration & Management Fax: +39 0331 876223

Sales & Marketing Fax: +39 0331 876866

[email protected]

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[ products : High quality denim from carefully selected cotton.

( history : Founded in 1938 by Mr. Luigi Candiani as a small industry man-ufacturing fabrics for working clothes, TRC Candiani started to produce the “Massaua”, the forerunner of denim, after the war. At the end of the 1960’s, the shuttle weaving system was changed to the projectile weaving system. With the big success of denim in the European market, TRC Candiani started the pro-duction of denim manufacturing. In 1976, TRC Candiani installed the first in-digo dye range, and started to exclusively product denim fabric. In the following years, the industrial process involved all the different stages of the manufactur-ing, from the raw material to the finished linear meters. The success of TRC Candiani constantly grew, resulting in the production of 35 millions meters p.a. (in 2007). Control over the production and the 660 employees is held by the 3rd and 4th generation of the Candiani family. A new plant was opened in 2004, increasing the production space from 60.000 m2 to 97.000 m2, and resulting in a wide production capacity and total vertical integration: including the spinning, warping, dyeing, weaving, finishing, and final inspection of the denim.

/ highlights : Apart from full compliance with the STANDARD ISO 14001: 2004, TRC Candiani also holds the OEKO TEX STANDARD 100. TRC Can-diani’s special range of ecological products, TRC “organic denim”, meets the GOTS (Global Organic Textile Standard), guaranteeing that the fabrics are produced by using 100% organic cotton, that the indigo dyestuff is pre-reduced, and no chemicals are used for intermediate processes and finishing. The creation of an integrated productive structure, consistent and continuous investments, excellent and innovative machineries, the support of advanced technologies, differentiation and innovation in the product, increased product know-how, respect of environment dispositions, tight connection with the local district, and a service care orientation result in the growth of production, and in an increasement of international export. Today, TRC Candiani is one of the best quality denim producers in the world, with an excellent market position.

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: contactsI.T.V. Industria Tessile Del VomanoLocalità Faiete64036 Celino Attanasio (TE)ItalyTel: +39 0861 668677Fax: +39 0861 650972www.itvdenim.com

I.T.V. Vice PresidentPaolo GnuttiTel: +39 0861 668677Mobile: +39 3483 [email protected]

AdministrationMarzia GnuttiTel: +39 0861 668677Mobile: +39 3484 [email protected] [email protected]

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[ products : Area test, water treatment, spinning, warp, dyeing, weav-ing, finishing, garment division, washing department

( history : Founded in 1972 as Tessitura Vicentina, the company moved to Central Italy, to Abbruzo, in 1992 and was renamed I.T.V. Industria Tessile del Vomano S.r.l. . The production facilities extend over approx. 30,000 sqm, where 16 million sqm of denim from 5 to 14 oz. are produced. I.T.V. is able to offer a complete vertical production, always using the most advanced technology of yarn producing, dyeing and finishing.

/ highlights : The ITV Denim collection 2009: CATIONIC: a new technical dyeing process in order to develop washing treatment “as vintage as ever” OPTICAL: the ecru translation of our indigo collection ORGANIC: organic fabrics INNOVATION: the denim is technology. Components and applications reflect the “innovation”. RAINBOW: overdyeing in roll for homogeneous and special shade’s effects in garments. CARENESS: that’s not only fashion, but wellness for your customers. EVERGREEN: our denim fabrics never go out of fashion TATU: research, technique and innovation to face the real fashion demand SELVEDGE: fabrics weaved with original 19th century looms. The authentic denim: in construction, shades and yarn. THE DENIM: classic denim fabrics: the remake of real 70s vintage styles.

“I.T.V. Industria Tessile del Vomano”

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: contactsLimonta S.p.A.

via C. Battisti, 1523845 Costamasnaga (LC)

[email protected]

www.limonta.com

Tel. +39 031 857111Fax +39 031 857 202

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[ products : weaving and finishing

( history : Limonta is an old and very diversified textile group in Italy. The company has large weaving mills and innovative finishing operations.The Limonta philosophy is combining the beauty of the past with technol-ogy of the future.

/ highlights : Historically woven cotton textile produced on vintage looms combined with the newest and most innovative finishing.

AND A LOT MORE...

“Limonta”

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: contactsOkinawa S.r.lVia dell - Economia, 2435044 Montagnana, PaduaItalyTel: + 39 0429 [email protected] WoonkonTel: +39 345 [email protected] [email protected] MizzonTel: +39 0429 [email protected] ContactMichele RuffinTel: +39 0429 800900

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[ products : Accessories: labels, gadgets, bags, belts and more.

( history : In 1984, Michele Ruffin founded Okinawa in the basement of an old home belonging to his family in Montagnana. He started with belt production and fascinated by the fashion sector, he decided also to produce labels for clothing. Over the years, the company grew and occupied an important area in the market, but Michele Ruffin realized that this market required much more, such as a competitive company capable of putting itself at the service of its customers. This generated the need for continual change: the fact that the sector is now very different from what it was in the past convinced him that the company could not rest on its laurels, but had to make the “quality leap” in order to beat the “global” competition and become a reference point regarding its creativity and service.

/ highlights : An increasingly competitive market requires excellent product quality at an increasingly competitive price and an excellent level of service, capable of satisfying the most disparate customer needs simul-taneously. The new corporate policy is mainly based on reorganisation, fully adopting the Lean Production concept.

This philosophy, aimed at eliminating all kinds of waste, affects all

aspects of the production process with an approach based on continual, step-by-step improvement in order to minimise costs and generate value. This logically leads to Total Quality Control, which involves preventing product defects and eliminating their causes by constantly refining the production cycle. It was therefore necessary for Okinawa to make substan-tial changes in its history, creating the conditions required to improve the value for and of its customers.

“Okinawa”

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: contactsMain contact

Michele [email protected]

Sales and MarketingSuwatchai Woonkon

Tel: +39 345 [email protected]

Ivan ManiezzoTel: + 39 348 6785675

[email protected]

AppointmentsElisa Mizzon

Tel: +39 0429 [email protected]

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[ products : Services: r&dlab tries to make its customers’ dreams come true and share with them the emotion of an feasible project.

( history : All began when Michele Ruffin, creator and owner of Okinawa, a fashion accessories company, made his know-how available and super-vised a team of professionals and partners in order to ensure a perfect combination between technology and craftsmanship via r&dlab and sat-isfy a wide range of market needs, with care and originality. Nowadays, r&dlab has got two strategic locations: a marvellous showroom in Milan and a creative workshop in Montagnana, Padua.

/ highlights : r&dlab follows the development and discovery of new technologies and materials. It finds new tools for controlling its process and presenting the uniquness of its Italian style. The full customers’ satisfaction is the target of r&dlab that, sharing emotions with them, proposes not only a creative project but guarantees its feasibility.

“r&dlab”

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: tradeshow contactReca Group [email protected]

: contactsRECA Group [email protected]

RECA Group LtdHong Kong / [email protected]

RECA Group IncNew York / [email protected]

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[ products : Reca Group SpA, a leader in fashion trimmings, produces innovative and customized labels, hangtags and packaging.

( history : Reca Group Spa since 1962 Reca Group Ltd since 1998 Reca Group Inc since 1999

/ highlights : Dennis Rodman is the new testimonial for the advertising campaign of Reca Group spring/summer ‘09. Beyond dispute basketball champion in the USA, Rodman is considered the strongest rebounder of his generation. His ability to JUMP higher than the rest in the court has made him the best DEFENSIVE PLAYER in his position. Like many other exceptional players in the NBA, Rodman was known for his not so ortho-dox behavior off the court. Eccentric personality and very exposed to the media, he has been at the same time the protagonist and the victim of his own fame. Reca Group’s spring/summer‘09 campaign celebrates Dennis Rodman, an eternal champion of the NBA. He is immortalized with the class of black and white and the formal stylist elements of “MADE in Italy”, in a graphic design project that takes the same route as the legend. Reca Group’s campaign is reviving the famous rebounder and with a proac-tive athletic move is joining him to the international fight against AIDS. The most famous DEFENSIVE PLAYER of all times Dennis Rodman JUMP against AIDS to protect LIFE.

JUMP AIDS. DEFENSIVE PLAYER FOR LIFE.

“Reca Group”

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: tradeshow contactTejidos Royo

Alberto GuzzettiMobile: + 34 636453896

[email protected]

: contactsHead office & Mill

Calle 4, nmr.1.Pol. Ind. Picassent

46220 Picassent (Valencia)Spain

Tel: +34 96 124 03 [email protected]

[email protected]

[email protected]

[email protected]

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[ products : Royo and Denim...and inseparable duo, the never-ending story of a love affair. Denim isn’t just simple fabric, but rather our own true philosophy, a style of life. Fibre: the new name for our Sportwear line Senstyle: The Botanic fiber. Apart from the features of a natural biodegrad-able fiber – delicate, soft and breathable – we add its great resistance and versatility even after agressive treatment and handling.

( history : Threads intertwining weft into warp to knit history. The history of Royo. The history of a company capable to imagine the future and dress the dreams with precious fabrics along more than 100 years. The story of four generations of the Royo family interpreting the textile art in first person, challenging status-quo and provoking in every season. A brand allegiance to people, quality and innovation that fell love with responsible fashion in 1903.

/ highlights : Royo is concerned and has been actively involved since its foundation on all aspects related to the resource needs of the textile process. Specially on worker rights, environmental impact and ensuring the absence of any known hazard. Royo advocates for design intensive, innovative and original products for an ethical, responsible and sustainable fashion. Royo is a certified OekoTek 100, 1000 & Made In Green company.

“Royo”

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: contactCRYSTALLIZED ™ – Swarovski ElementsSegment MarketingMyriam BendiabBusiness Building BrandgutA-6112 WattensAustriaTel: +43 5224 500 - [email protected]

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[ products : Swarovski is the leader in production of precision-cut crystals that are used in the fashion and jewellery industry as well as in the world of lighting design, architecture and interior. Swarovski crystals have become an indispensable material for the creations of international designers, and since the beginning of 2007, Swarovski is selling its loose crystal elements to the worlds of fashion and design under the product brand CRYSTALLIZED™ – Swarovski Elements.

( history : In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors.

/ highlights : Innovation, creativity and product excellence are es-tablished Swarovski hallmarks so the CRYSTALLIZED™ – Swarovski Elements presence at BREAD & BUTTER underlines the added value ben-efits of creative partnerships. Here designers and brands can enjoy a first hand experience of CRYSTALLIZED™ – Swarovski Elements know-how and the multitude of creative application techniques.

“CRYSTALLIZED™– SWAROVSKI ELEMENTS”

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Denim

“I am premium selvedge denim.”

The marketing and communication platform for the best of apparel sourcing, located in the centre of BBBarcelona. Profit from the preview timing and the BREAD & BUTTER energy! — // www.breadandbutter.com/thesource

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