the sociocultural tradition
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The Sociocultural Tradition. George, Will and Mitchell . Outline. Who am I? Definition Origin of Sociocultural Vygotsky Culture Relating Semiotics and Sociocultural . Outline. Relationships High Context vs Low Context Discussion Conclusion . WHO AM I?. WHO AM I?. - PowerPoint PPT PresentationTRANSCRIPT
THE SOCIOCULTURAL TRADITION
George, Will and Mitchell
OUTLINE
Who am I?
Definition
Origin of Sociocultural • Vygotsky • Culture
Relating Semiotics and Sociocultural
OUTLINE
Relationships
High Context vs Low Context
Discussion
Conclusion
WHO AM I?
WHO AM I?
Write down 4 things to describe yourself
Creative
Artistic
Kind
Intelligent
Student
Brother/Sister
Christian
Lives in Sydney
Sociopsychological vs Sociocultural
Sociopsychological
Sociocultural
Focuses on: Patterns of interaction between people, as a group, rather than on individual characteristics. Ways in which people together create the realities of their social groups and culture. (Littlejohn & Foss, 2005)
Sociocultural Tradition
Vygotsky
Born in 1896
Russian Psychologist
Constructs meaning through social interaction
Vygotsky contended that, unlike animals - who react only to the environment, humans have the capacity to alter the environment for their own purposes
4 B A S I C P R I N C I P L E S U N D E R LY I N G T H E V Y G O T S K I A N F R A M E W O R K
Children construct their own knowledge
Development cannot be separated from its social context
Learning can lead development
Language plays a central role in mental development
Culture is identity, not of an individual but as a group.
The Sociocultural Approach
Culture also, however, creates identity
Art reflects culture
Culture follows certain traditions
CULTURE
A persons culture is significant and differences in culture
can often lead to communication problems.
Culture is important how we relate and communicate
Cultural Communication
Theory
Learning
Asian vs Western Learning
Vygotsky’s TheoryThe Sociocultural Approach
(http://www.thehindu.com/multimedia/dynamic/00655/TH12_CHILD_LABOUR_655536f.jpg)
As our world becomes increasingly interconnected, people increasingly encounter problems when communicating with people from other cultures. This can lead to problems ranging from employee frustration and decreased efficiency, to losing financial loss.
Importance of Sociocultural Communication
RELATIONSHIPS
Intercultural CouplesMulticulturalism
Semiotics
Differences
Resolutions
Intercultural Business TransactionsJapanese and American
Conflict resolution: Role play (Do’s and Dont’s)
- Greetings
- Seating Position
- Gift Giving
RELATIONSHIPS
HIGH CONTEXT VS LOW CONTEXT
High Context – (Middle East, Asian, Africa and South America)
Developing trust is important to any business transaction
Tends to be much more indirect and more formal.
Low Context – (North America and much of Western Europe)
Value logic, facts and directness
Communicators are expected to be straight-forward, concise and efficient.
DISCUSSION
Have you ever witnessed someone being discriminated against or experienced discrimination yourself?
DISCUSSION
Describe a positive experience you have had with another culture ?
(i.e. Travelling Abroad, Going to Markets, University)
DISCUSSION
What are some of the positives and negatives of working in a culturally diverse environment?
CONCLUSION
REFERENCES
Mahn, H. 1999, ‘Vygotsky’s Methodological Contribution to Sociocultural Theory’, Remedial and Special Education, vol. 20, no. 6, pp. 341-350
Würtz, E. 2005, ‘A cross-cultural analysis of websites from high-context cultures and low-context cultures’, Journal of Computer-Mediated Communication, vol. 11, no.1, pp. 13-25