the socio-cultural level of analysis
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Exam outline. The Socio-Cultural Level of Analysis. Mr. Freeman. Learning Objectives – 1.3. Discuss how and why particular research methods are used at the socio-cultural level of analysis. Naturalistic vs. lab-based With socio-cultural, observation is key rather than experimentation - PowerPoint PPT PresentationTRANSCRIPT
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The Socio-Cultural Level
of Analysis
Mr. Freeman
Exam outline
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Learning Objectives – 1.3 Discuss how and
why particular research methods
are used at the socio-cultural
level of analysis
Naturalistic vs. lab-based
With socio-cultural, observation is key rather than experimentation
Observation develops theories, that lab experiments can test
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Learning Objectives – 1.4 Discuss ethical
considerations related to
research studies at the socio-
cultural level of analysis
Overt/covert observations (Zimbardo)
Deception (Asch) Harm to individuals
(Zimbardo)
See last slides for details
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Learning Objectives – 2.1 Describe the role
of situational and dispositional
factors in explaining behaviour
Fundamental Attribution error: people overestimate the role of disposition
Actor-Observer: “actors” attribute events to situation; observers, to “disposition”
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Learning Objectives – 2.2 Discuss two
errors in attribution
Fundamental Attribution Error – more likely to attribute to disposition
Self-Serving Bias – more likely to perceive one’s own actions as just
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Learning Objectives – 2.3 Evaluate social
identity theory Tajfel’s SIT –
personality is a composite of social categorizations
BBC Prisoner Study – criticisms of Zimbardo and Milgram
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Learning Objectives – 2.4 Explain the
formation of stereotypes and their effect and
behaviour
Social categorization – different groups
Illusory correlation – overestimate the connection between variables
Stereotype threats – explicit or implicit, based on false assumptions
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Learning Objectives – 3.1 Explain social learning theory
Bandura’s “Bobo Doll” study
Children, and humans, imitate behaviors they observe from others
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Learning Objectives – 3.2 Discuss the use of
compliance techniques
Cialdini’s 6 principles of compliance
Authority Social Proof
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Learning Objectives – 3.3 Evaluate research
on conformity to group norms
Asch – Group think; people tend to conform to a group in order to feel accepted
Moscovici – Minority Influence; a consistent, vocal minority will sway opinion more than group pull
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Learning Objectives – 3.4 Discuss factors
influencing conformity
Group size – large group, more likely
Unanimity – more likely
Self-esteem – lower, more likely
Minority influence – more vocal, less likely to conform
Culture – Western Cultures less likely to conform
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Learning Objectives – 4.1 Define the terms
“culture” and “cultural norms”
Culture: a set of shared attitudes, values, goals, and practices that characterizes a group
Cultural Norms: the expected behaviors and cues within a society or group
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Learning Objectives – 4.2 Examine the role
of two cultural dimensions on
behavior
Individualism vs. collectivism: individualist cultures are less likely to conform, and are more prideful
Time vs. consciousness: with age, acceptance of cultural norms can either increase or decrease
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Learning Objectives – 4.3 Using one or more
examples, explain “emic” and “etic”
concepts
Emic: observations or analysis important to individuals in a culture; subjective characteristics
Etic: observations or analysis important to psychologists; objective characteristics
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Important Studies Albert Bandura The “Bobo Doll” experiment – 1961 Children will imitate behaviors that
they observer Example of observational learning
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Important Studies Philip Zimbardo The “Stanford Prison Guard” experiment
– 1972 People will eventually adapt to take on
roles they play Example of cognitive dissonance
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Important Studies Solomon Asch The “Conformity Experiments” – 1950s People are more likely to conform to
group beliefs even if they disagree with them
Example of group conformity
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Important Studies Stanley Milgram “Obedience” experiments – 1961 People will obey the directions of those
percieved to be legitimate authority figures
Example of compliance, depersonalization, foot-in-the-door
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Important Studies “Genie” studies Was raised in social isolation Example of how participant
observations can skew data, as no concrete tests were ever effectively performed; psychologists were legal guardians