the social world of hr and recruiting
DESCRIPTION
Lehigh Valley SHRM webinar on 5/22/2012TRANSCRIPT
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The Social World of Human Resources and
Recruiting
Keith McIlvaine
#SHRMLV or @SHRMLV
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Keith McIlvaine
• Over 13 years experience• Currently with Victaulic as a corporate
recruiter in HR plus the recruiting social media strategy and execution
• Speaker at conferences on the subject of social recruiting
• Contributing to a collegiate marketing textbook on social media
• HRfarmer.com• Board of Advisors for Talentreef• Board of Directors for The Center for
Retailing Solutions at Kutztown University.
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We Are Going To Cover A Lot…
• Social HR & recruiting strategies
• Social Policies or Guidelines• Social media sites and
concepts• “Rules” of social• Social for recruiting and
branding• Social considerations
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Social HR & Recruiting Strategies
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The HR & Recruiting Social Strategy
1. Be a partner2. Know the rules3. Define the objectives4. Research where to be5. Define who will speak6. Implement7. Review
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Social Policies or Guidelines
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The Social Policy Guidelines
• Create an education program, trust your employees to make right decisions
Resource! “Social Media ROI” by Oliver Blanchard talks about 10 things that must be incorporated into a policy or guideline
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• Zappos’ social media policy is just a sentence: “Don’t do anything stupid”
• Microsoft’s is even shorter: “Be smart”
http://disney.go.com/corporate/privacy/safety.htmlhttp://tv.disney.go.com/disneychannel/commonsense/
http://phineasandferb.wikia.com/wiki/Cyberspace_Rules_of_the_Road
http://www.youtube.com/watch?v=P_-XDGkfDSM
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Social Media Sites & Concepts
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http://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/
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(revised)
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• Create both personal and brand profiles
• Create pages• Create locations• Share and engage
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• Personal profile• Groups• Events• Companies
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• Profiles• Search• Post• Engage
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YouTube
• Creativity• Authentic• Branding• Culture
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• Wall• Circles• Photos• Locations• Video• BOOLEAN !!!!!
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• Pin board style photo/image sharing site
• Post pictures, infographics, images, etc
• A way to connect through visualization
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Blogs
• The NEW company web site• Authentic• First person• Insightful
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“Rules” of social
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The (unspoken) Social Media Process
• Listen / Lurk• Comment / Join• Share originality• Ask• Engage• Repeat
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Social for Recruiting & Branding
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Google+
• Over 10M members in 30 days
• The next Facebook?
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comment
number of sharesweb site link for
more
image
Anatomy of a Pin
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Mobile
• Mobile web site optimization• Be where your audience is• Social media is the answer
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foursquare
• Location based social media
• Enter tips• Share with
friends
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Social Considerations
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Time Management
• Build it into your day – social media is a tool, not a process
• Only use it if you are finding results
• It is an investment
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ROIReturn on Investment or Risk of Ignoring
purchases
value
traffic
branding
awareness
employees
leads
interest
clicks or views
time
Klout & Kred
applicants
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Key Take Away’s
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1. Be real2. Be authentic3. Be you
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Questions?
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Thank You!
Keith McIlvaineHRfarmer.com @kufarmsFacebook.com/HRfarmer LinkedIn.com/in/kufarms