the social workplace v5

8/7/2019 The Social Workplace v5

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Terms of useThis presentation is not to be reproduced, modified,distributed, or commercially exploited without prior written consent

Please contact the author for more information:

John Toker

[email protected]

@tokes


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A cknowledgementsWhen babies get online source: www.rossdawsonblog.com & AVG

Social network growth source: A bitron and Edison Research

Years to reach 50 million source: www.wikipedia.com

New world order source: www.facebook.com

LinkedIn source: www.linkedin.com

Twitter source: www.twitter,com

YouTube source: www.youtube.com

Its not going away source: http://www.flickr.com/photos/herschell/236009503/

New generation source: Smarter Leadership for a Smarter Planet, Rawn Shah, IBM

Screenshots source: Jive Software www.jivesoftware.com

Power law of participation source: Ross Mayfield, http://www.flickr.com/photos/ross/135959002/

ROI Risk of ignoring source: Jive Software, Market Tools research

Intelligent pesonalisation source: www.flipboard.com

The next big thing source: http://www.flickr.com/photos/fidelman/4906959650/

G eo-location, augmented reality source: www.layar.com

The Privacy Issue source: http://mattmckeon.com/facebook-privacy/


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Hello.


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IntroductionIm going to talk about three things today:

1 the social media revolution

2 the we way we work is broken

3 how using (1) might help (2)


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Social housekeepingTwitter hashtag: #socialworkplace

Follow me - @tokes

Dont forget to check-in

A ny questions, please ask as we go along


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H ow anti-social are you?H ands up if youre NOT on: Facebook

LinkedIn

Twitter

A blog platform

Foursquare or G owalla


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Something BIG ishappening


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Something BIG hashappened


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When babies get online


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Social network growth

% age group who currently havea personal profile page onFacebook, Myspace, LinkedIn or any other social networkingwebsite


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Years to reach 50 million


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New world order


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New world order


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80 million members in 200 countries

Executives from all of the Fortune 500 companiesare on LinkedInA new member joins every second


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A revolution doesnt happen when

we adopt new tools, it happenswhen we adopt new behaviours.

Clay Shirky A

uthor of H

ere Comes Everybody

Its not just networking


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2,000,000,000 videos viewed each day

24 hours of content uploaded to YouTube every minute

More content was uploaded to YouTube in the last twomonths than if: A BC, NBC and CBS together airedcontent constantly since 1948A pril 2005 first video uploaded!


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July 2006 first full scale version of Twitter launches publicly

End of 2007 approx 500,000 tweets per quarter

End of 2008 approx 100 million tweets per quarter

End of 2009 approx 2 billion tweets per quarter

2010 approx 25 billion tweets


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In other words

Social is: Connecting Communicating Collaborating


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Its notgoing away


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New generation

In 4 years, Millennials will account for nearly half of all employees in the world.

Meister & Willyerd, Mentoring Millennials,H arvard Business Review, May 2010


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New generation


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Theres a huge opportunity to

leverage skills and expertise youalready have in your company,but the problem is finding it.

Rick H utley,V P Internet Business Solutionsat Cisco

We cant find expertise


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E-mail overload is the leading

cause of preventable productivityloss in organizations today.

Ross Mayfield,

Chairmanat SocialText

Were wasting time


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Were managing the wrong way

We have to undo a one hundred-year-old

concept and convince our managers thattheir role is not to control people and stayon top of things, but rather to guide,energise and excite.

Jack Welch, CEO of G eneral Electric(Fortune, March 26, 1990)


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H ow mightbeing socialhelp?


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The anti-social business


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The social business - connecting


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Connecting rich profiles


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The social business - connecting


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A ctivity Feeds


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The social business


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The social business


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The social business


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Mass, micro communication


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Information overload?


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Self organising


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A nywhere


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Power law of participation


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ROI = risk of ignoring?

39 %increase inemployeeconnectedness.

decrease inonboarding time.

26 %fewer meetings.

31 %increase inemployeesatisfaction.

27 %decrease induplicated tasks.

27 %less email.

34 %less time spentsearching for info and experts.


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Whatscomingnext?


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Consumer < > EnterpriseA short lag before consumer social becoming enterprisesocial:

Social networks (e.g. Facebook) < > corporate business systems (e.g. Jive SBS)

Microblogging (e.g. Twitter) < > corporate microblogging (e.g. Yammer)

A utomatic personalisation (e.g. Flipboard) < > corporate version (e.g. Jive WhatMatters)

Location based services (e.g. Foursquare) < > ?

Social gaming (e.g. Farmville, Nike+) < > 2011? (e.g. Rypple)


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The privacy issueA n entire generation (or two) are living their liveswith little thought for privacy

What happens when they enter the workplace andtheir lives have been recorded live on the internet?

What are the legal implications when our every move iscaptured on a social business system or intranet?


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Perpetual distractedness?

"We should acknowledge that it is bringingan unprecedented change in our lives andwe have to work out whether it is for goodor bad"

Baroness G reenfieldFormer H ead of the Royal Institution

(CNN.com, October 2010)


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Intelligent personalisation


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Intelligent personalisation


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The next big thing?


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C nclusion


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A ny questions

the social workplace v5

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