the social web
DESCRIPTION
How SMBs can use social media marketing to enhance their Internet marketing strategy. Includes introduction of the following social networks: facebook, LinkedIn, Twitter and discusses subtle differences between B2C and B2B online marketing. Delivered by Rick Noel of eBiz ROI, Inc. (http://www.eBizROI.com/)TRANSCRIPT
The Social Web
The Social Web
For SMBs
Presented by Rick NoelInternet marketing consultant
eBiz ROI, Inc.www.eBizROI.com
The Social Web 2
The Social Web (Today!)
• Facebook: 1 billion users• LinkedIn: 175 million users• Twitter: 140 million*• YouTube: 800 million unique users• Google+: 400 million – 100 million active• Pinterest: 25 million unique visitors (US)• Blog: 109 million Wordpress, Tumblr (2011)
The Social Web 3
Social Media Marketing
• Facebook – ideal for B2C – company page• LinkedIn – ideal for B2B – profile, company page• Twitter – 140 character limit, share links, photos• YouTube – great for video marketing• Google+ – relatively new but growing fast• Pinterest – great for visual (e.g. food, fashion) ...
The Social Web 4
The Social Web Best Practices
• Share• Listen• Ask• Respond• Reward• Demonstrate
leadership• Champion
stakeholders• Establish the right
voice
The Social Web 5
Facebook Dominates
• People spend more time on Facebook than on – YouTube, – Wikipedia, – Google, – Amazon, – Microsoft,– Yahoo
• ... combined.
The Social Web 6
Facebook News Feed
The Social Web 7
Facebook - Personal Profile
The Social Web 8
Facebook - Business Page
The Social Web 9
Facebook Overview
• User Profiles• Business pages• Fans (likes)• Share information, images, video• Engage through likes, comments, shares• Owned, earned, paid media
The Social Web 10
Relevant Local Groups to Join
• Upstate New York Professionals
https://www.facebook.com/groups/350471148358727/ (1249 members)
• CDSBN-Capital District Small Business Network https://www.facebook.com/groups/CDSBNSUPPORT/ (916 members)
• Business for Business https://www.facebook.com/groups/402273646483918/ (260 members)
The Social Web 11
LinkedIn Networking
• Social networking for business professionals• Used to connect with peers, prospects• Build professional and business brand through– Status updates– Groups/discussions– Q&A
The Social Web 12
LinkedIn Status Updates
The Social Web 13
LinkedIn Groups
The Social Web 14
LinkedIn Answers
The Social Web 15
LinkedIn Company Page
The Social Web 16
Twitter – “Tweet Stream”
The Social Web 17
Twitter Profile
The Social Web 18
Questions?
Rick NoelInternet Marketing ConsultanteBiz ROI, Inc.Web: http://www.eBizROI.comEmail: [email protected]: (518) 557-3502