The Social OrganisationAndreas Klinke JohannsenLeadership Network & Academy8. November 2012

Hej, jeg erAndreas Klinke Johannsen• Digital Strategist (and volunteer firefighter)• andreas.joh@nnsen.dk • @andjohan• LinkedIn: linkedin.com/in/andreasjohannsen

Intro

The “Social Organisation”?

The organisation is social per definition

The Social Organisation refers to theorganisational use of digital, social tools

http://www.flickr.com/photos/spreenkler/

You need to find an answer to a problem at work.What do you do? (raise your hand)

Look it up on the intranet?

Ask a colleague?

Ask someone in your network outside the organisation?

Google it?

Problems

Problems in today’s companies?

» Are we efficient enough?» Are we innovative enough?» Are we sharing knowledge?» Do we have access to the

right human resources?» Do we have a common culture

across divisions/countries?

What is our job?

Answering emails —⇥really?!

71% agree that it is easier to locate "knowledge" on the web than to

find it within their internal systems.⇥

AIIM Industry Watch Collaboration and Enterprise 2.0, 2009

1997√ Efficient√ Innovative√ Sharing knowledge√ Homogenous culture

2001

— 63 employees— specialised departments— complex processes— 5 countries

Two primary tools: Intranet and mail

Traditional ways ofevaluating intranets:— Usability— Structure— Content/news

But why do we have an intranet if it’s not for:— Collaboration— Productivity— Building organisation

http://www.intrateam.dk/da/artikel/chr-hansen-har-danmarks-bedste-intranet

The Best Intranet in Denmark 2010

WorkCollaboration

CommunicationInformation

But the intranet is primarily designed for

information and “usability”

Outlines for solutions

People are social and work through relations

We need digital tools to support our relations

In a McKinsey survey of executives at 4,200 companies around the world, 70 percent said that they were using social technology in some ways and 90 percent of those said they were seeing some degree of business benefits.

Yet only 3 percent of companies could be identified as fully networked, meaning that they were achieving substantial benefits from use of these technologies across all parts of the organization and with customers and external partners.

McKinsey Global Institute, July 2012

McKinsey Global Institute, July 2012

“Most importantly, we find that social technologies, when used within and across enterprises, have the potential to raise the productivity of the high-skill knowledge workers that are critical to performance and growth in the 21st century by 20 to 25 percent.”

Social tools use network structures toshare knowledge and facilitate collaboration

37

We need to have a presence to developand maintain a common culture

Some tools can include external nodesin organisation’s networks

Cases

DKW

German-English Investment Bank.6000 employees.Now part of Commerzbank.

Problems:

Email and meetings takes too much time

Introduced wiki primarily for meetingsand marketing material

“For early adopters, e-mail volumeon related projects is down 75%;meeting times have been whacked in half.”(CIO, J.P. Rangaswami)

Advodan

Biggest chain og laywers in Denmark

Motto: “The network makes the difference”

500 employees37 offices across Denmark

Most important feature on website:Find a person that can help mein my area!

Yammer –<yammer.com

Who do I know that...— knows...—⇥can help me doing...— can be part of my project...— can connect me to...

An intranet centered aroundpeople, skills and conversations

Intranet now primary tool for sharingknowledge within areas of expertiseand across offices

Intranet now primary tool forsharing knowledge

Higher job satisfaction

Discussion

What does it take?(not counting technology)

Equally relevant for all types of organisations?

Relation between organisation and culture?

Internal/eksternal