the social mind vs the seo mind
TRANSCRIPT
The SEO Mind vs. The Social Mind
Jen Sable Lopez, Community Manager, SEOmozJune 2011; SMX Advanced, Seattle
Tweets Help Rankings Eh?
@jennita #SMX
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
Yeppers.
http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
Social Signals are Likely to Be Directly
Influential
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
Results From My Social Circle
More Qualified Results= More QualifiedTraffic
Bigger Social Network +
More Social Sharing
=
More Search Traffic & Better Rankings
The SEO Mind
@jennita #SMX
I <3 Keywords & Links
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
More Than Just Great Content
What the… What?
Yikes! Too long in SERPS & Tweets
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
Science of Retweets
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
So How Do You Get Social Involved?
Durr… Talk to Them
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
Show Them The Data!
The Social Mind
@jennita #SMX
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
Keyword Targeting… What?!
http://twubs.com/
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
Canonical Who?
http://www.seomoz.org/beginners-guide-to-seo
http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner
http://www.seomoz.org/blog/an-seos-guide-to-http-status-codesCanonical Version:
Non- Canonical Version:
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
http://www.seomoz.org/beginners-guide-to-seo
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
Ask Yourself This:
Self… What changes can
I make to help with SEO more?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
Headsmacking Tip: Is Sharing EASY?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita #SMX
Show THEM The Data
http://sharedcount.com & http://analytics.postrank.com
How Can The Social & SEO Minds Meld?
@jennita #SMX
1.Talk to each other – Training is key
2.Share your data, yo!
3.Exchange Tools
Thanks!
Jen Sable Lopez, Community Manager, SEOmoz
• Twitter: @jennita
• Blog: www.seomoz.org/blog
• Email: [email protected]
You can now try SEOmoz PRO Free!http://www.seomoz.org/freetrial