the social lights capabilities + campaigns
DESCRIPTION
The Social Lights® is a boutique social media marketing agency headquartered in Minneapolis, MN. We specialize in social media: strategy, community management, training, and talent placement. Our team of passionate and experienced digital marketers helps brands both large and small create social media strategies that reach and resonate with today’s connected consumers. Having experience in the entertainment, education, hospitality and automotive industries, The Social Lights help put a voice behind your brand and engage brand enthusiasts online.TRANSCRIPT
© 2014 The Social Lights® LLC
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AGENCY CAPABILITIES
ABOUT
The Social Lights® was founded in January 2011 by Emily Pritchard and Martha McCarthy.
© 2014 The Social Lights® LLC
WE ARE…
A social media + digital marketing agency based in Minneapolis, MN…
© 2014 The Social Lights® LLC
dedicated to crafting social media strategies and compelling content that reaches and resonates with
today’s connected consumers.
CLIENTS
© 2014 The Social Lights® LLC
SERVICE OFFERINGS
© 2014 The Social Lights® LLC
SOCIAL MEDIA STRATEGY
COMMUNITY MANAGEMENT
SOCIAL MEDIA TRAINING
INTEGRATED MARKETING CAMPAIGNS
TALENT PLACEMENT
SOCIAL MEDIA SUPPORT TEAM
SOCIAL MEDIA STRATEGY !
A master plan to engage the right audience, on the right platforms,
at the right time.
© 2014 The Social Lights® LLC
COMMUNITY MANAGEMENT
Day-to-day management of social media platforms. Because you can’t
trust just anyone to be the eyes, ears, and voice of your brand.
© 2014 The Social Lights® LLC
SOCIAL MEDIA TRAINING
Polish your social skills at our hands-on workshops, bootcamps, and custom
training sessions.
© 2014 The Social Lights® LLC
TALENT PLACEMENT
We provide top talent to execute ongoing social media strategy and
community management.
© 2014 The Social Lights® LLC
INTEGRATED MARKETING CAMPAIGNS !
We’ll identify key opportunities for boosting the reach of your next
product launch, road tour, or event.
© 2014 The Social Lights® LLC
SOCIAL MEDIA SUPPORT TEAM !
Ready to bring social media management in-house?
We provide strategy, talent, training, and toolkits to get you set up for success.
© 2014 The Social Lights® LLC
INSPIRE ACTION.“It doesn’t matter that people are thinking about a brand.
It matters what people are doing with a brand.” -Zain Raj, Brand Rituals
© 2014 The Social Lights® LLC
Which is why we focus all of our campaigns around specific calls to
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!Action
Over the past 3 years we’ve worked with over 30 brands spanning a variety of
industries.
Including…
LIQUOR + BEVERAGE
EVENTS + ENTERTAINMENT
© 2014 The Social Lights® LLC
AUTOMOTIVE
© 2014 The Social Lights® LLC
FOOD + RESTAURANTS
CASE STUDY: BEST BITE BEST RIDE ROAD TOUR Auto manufacturer sought to utilize social media marketing on a 6-week road tour campaign in three regions of the Pacific Northwest.
Challenges: • How to generate awareness and purchase intent for auto manufacturer
among current and potential customers in the local markets? !
• How to leverage social media marketing to help local dealers connect with customer base and communities in each region?
© 2014 The Social Lights® LLC
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• 4,030 event registrants
• 8,324 website visits
• 217,694 social media impressions
• Over 9,000 votes on-site and online
Through a series of social media strategies and tactics, The Social Lights® were able to drive:
CASE STUDY: BEST BITE BEST RIDE ROAD TOUR
© 2014 The Social Lights® LLC
And outperform objectives by 252%.
ENOUGH ABOUT US...
WE’D LIKE TO HEAR FROM YOU.
thesocial-lights.com
612-803-8833
© 2014 The Social Lights® LLC