THE SOCIAL IMPACTTHE SOCIAL IMPACTOF ADVERTISINGOF ADVERTISING

1.1.Consumers Consumers get offended get offended

byby

ADVERTISING.ADVERTISING.

22..ADVERTISIADVERTISING promotes NG promotes stereotypes.stereotypes.

Hidden sexual Hidden sexual messages affect messages affect

subconscious mindsubconscious mind..

SUBLIMINAL SUBLIMINAL

ADVERTISINADVERTISINGG

ADVERTISINADVERTISING G

is frequently is frequently deceptive.deceptive.

UNFAIR AND UNFAIR AND DECEPTIVE DECEPTIVE PRACTICES PRACTICES

IN ADVERTISINGIN ADVERTISING

False PromisesFalse Promises Incomplete descriptionIncomplete description False and misleading comparisonsFalse and misleading comparisons Bait-and-switch offersBait-and-switch offers Visual distortions and false Visual distortions and false

demonstrationsdemonstrations False testimonialsFalse testimonials Partial disclosurePartial disclosure Small print disqualificationsSmall print disqualifications

Advertising affects our value system.