the social enterprise: using social media to connect and communicate your message

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RMUG 2015 Laramie County Community College Cheyenne WY 1 The Social Enterprise: Using Social Media to Connect & Communicate your Message Kent Brooks

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RMUG 2015Laramie County Community College

Cheyenne WY

1

The Social Enterprise: Using Social Media to Connect & Communicate your Message

Kent Brooks

RMUG 2014Laramie County Community College

Computer Mediated tools which allow people to create, share or exchange information, ideas and media in virtual communities and networks.

-Wikipedia

What is Social?

-2015 Top 15 ebizMBA.com

social sites

RMUG 2014Laramie County Community College

To me… Facebook is more Personal, Twitter is News & Business, Linkedin is News + Business + a Job Board, Pinterest are Wants and Instagram is Vanity

RMUG 2014Laramie County Community College

Blogging?

Kentbrooks.com (tech)

Bacacountyhistory.com (local history)

RMUG 2014Laramie County Community College

-Mark Nowotarski 2011

http://bit.ly/1BW0q0e

The Growth of Social

RMUG 2014Laramie County Community College

http://bit.ly/1GOzFv3

RMUG 2014Laramie County Community College

Confession…

I am mostly a conference Tweeter

RMUG 2014Laramie County Community College

Why Twitter is fundamentally different than other tools.

RMUG 2014Laramie County Community College

If these leaders are using these tools … you need to know why…

RMUG 2014Laramie County Community College

…and copy their best practices

RMUG 2014Laramie County Community College

Two of the Best in Higher Ed

@MCCPresident = Monroe Community College - SUNY #CollegePresident

@landryst = Seton Hall #CIO

RMUG 2014Laramie County Community College

Perspective from the Top…

“I Tweet a lot about all the inspiring things that are happening on my campus “ -@MCCPresident

RMUG 2014Laramie County Community College

Perspective from the Top…

“I never tweet anything I wouldn’t say in a board meeting” @MCCPresident

RMUG 2014Laramie County Community College

Perspective from the Top…

“I wouldn’t tweet anything I wouldn’t want my face next to” @MCCPresident

RMUG 2014Laramie County Community College

Perspective from the Top…

“Twitter amplifies and promotes college brand ” @MCCPresident

RMUG 2014Laramie County Community College

ARCHIVE

All of these great tips and more are archived in my Twitter feed

https://twitter.com/kentbrooks

RMUG 2014Laramie County Community College

The Anatomy of an Account

RMUG 2014Laramie County Community College

Organizational Use?

Seton Hall uses Twitter to help filter Help Desk support requests and share information

RMUG 2014Laramie County Community College

Other Thoughts and Tips

If your going to be out on social be ready to respond

RMUG 2014Laramie County Community College

Other Thoughts and Tips

Never get in an argument on Twitter… nobody wins

RMUG 2014Laramie County Community College

Other Thoughts and Tips

Never get in an argument on Twitter… nobody wins

RMUG 2014Laramie County Community College

Other Thoughts and Tips

Think of Twitter as a Professional Development Center

RMUG 2014Laramie County Community College

Your Thoughts?

RMUG 2014Laramie County Community College

Any Questions?Kent Brooks

Casper [email protected]

307 268 2703@kentbrooks

Questions

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