the social commerce opportunity

8/3/2019 the Social Commerce Opportunity

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The Social Commerce OpportunityHow brands can take advantage of the next evolution in commerce


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2 | The Social Commerce Opportunity Tweet This E-BookTweet This E-Book

According to Nielsen, Social Networks and Blog sites

rule Americans Internet time, accounting for 23 percentof time spent online.

Social media has grown rapidly today nearly 4 in 5active Internet users visit social networks and blogs.

Across a snapshot of 10 major global markets, socialnetworks and blogs reach over three-quarters of active

Internet users. In the U.S., social networks and blogs

reach nearly 80 percent of active U.S. Internet users

and represent the majority of Americans time online.

Nearly 4 in 5 activeinternet users visitsocial networks

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DEC 2007 DEC 2008 DEC 2009

HOURS

2:10:27

3:03:545:35:05

Globl Web Trffic to Socil Networking Sites

70%OF TIME SPENTONLINE IS ON

SOCIALNETWORKS& BLOGS

23%

OF aCTIvE ONLINE aDULTSOCIAL NETWORKERS

ShOp ONLINEPeople re spending more

time on socil networksthn eer before
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3 | The Social Commerce Opportunity Tweet This E-Book

This shift in online behior mensbrnds should meet consumers where

they spend most of their time online.
https://twitter.com/intent/tweet?source=webclient&text=The+Social+Commerce+Opportunity.+New+free+infographic-ebook+by+%40Moontoast%3A+http%3A%2F%2Fmnt.st%2Fuj1wqThttps://twitter.com/intent/tweet?source=webclient&text=The+Social+Commerce+Opportunity.+New+free+infographic-ebook+by+%40Moontoast%3A+http%3A%2F%2Fmnt.st%2Fuj1wqT


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according to GrtnerReserch, by 2015

compnies will generte50% of Web sales itheir socil presence ndmobile pplictions.

Boozallenforecstspeoplewillspend$30Billionthroughsocilcommerceby2015

$5 Billion(2011)

500%

$30 Billion(2015)


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Brnds who dd socil

commerce to their socilmedi strtegy notonly increse reenue,but lso incresecommunity growth.

of the online dultpopultion hs dopted

socil pltforms

77%of consumers hefollowed retiler

proctiely

42% The erge consumerwho followed retiler,follows 6.3 retilers.

factoid

68%erge liftin community growth scommerce is introduced.


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Key strtegies & opportunitiesunique to socil


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Brnds cn rech engged udiencesbetter thn eer before.

75%of socil networkers remore likely to be heyspenders on music.

47%of socil networkers remore likely to be heyspenders on shoes,clothing nd ccessories.

BRAND

53%of socil networkersfollow brnd.


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Brnds cn present offers betterthn eer before.

BRaND

Wall

Friend Activity

Shop Brand

Right Offer toRight Person

Commerce

as Rewrd

FcebookTb Stores

News FeedStores

BUY NOW

Shoe Sale

store.shoeco.com

LikeCommentShre


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adoption through

confidence. Tips tobuild trust in newenironment.

TRUSTED PaYMENT METHODSREPETITION

Secur i ty

Standards Counci l

Consumers trust known pymentmethods nd security stndrds.

The more fn sees post forn offer (from brnd), the morethey trust the offer.

BUY NOW

USER EXPERIENCE

Crete impulsepurchseopportunities.

allow user to styon the site they rebrowsing.

BUY

a Moontost client sw n increse in impression toorder conersion from 3.4% in one cmpign to 9.4% in

the next s their community begn to expect gret offerson their Fcebook pge.

FaCEBOOKPOSTS

factoid

3.4%CONvERSION

9.4%CONvERSION


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The socil commerce opportunity strts tody.

People re spending more time on socil.

Soon they will spend more money on socil.

Brnds he better opportunity to curte offers on socil.


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IS YOUR COmmERCE ON SOCIAL?


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Tim PutnamVice President of Client

Services at Moontoast

twitter: @thetcp

Geoff SmithVP & GM of Business Development

twitter: @geoffwsmith

Brad PoseyUser Interface Designer

at Moontoast

twitter: @bradposey

Marcus WhitneyCTO and Co-Founder

of Moontoast

twitter: @marcuswhitney

Matt SullivanClient Services Manager

at Moontoast

twitter: @matt_sullivan

CONTRIBUTORS
https://twitter.com/intent/tweet?source=webclient&text=The+Social+Commerce+Opportunity.+New+free+infographic-ebook+by+%40Moontoast%3A+http%3A%2F%2Fmnt.st%2Fuj1wqThttps://twitter.com/#!/search/thetcphttps://twitter.com/#!/GeoffwSmithhttps://twitter.com/#!/bradposeyhttps://twitter.com/#!/marcuswhitneyhttps://twitter.com/#!/matt_sullivanhttps://twitter.com/#!/matt_sullivanhttps://twitter.com/#!/marcuswhitneyhttps://twitter.com/#!/bradposeyhttps://twitter.com/#!/GeoffwSmithhttps://twitter.com/#!/search/thetcphttps://twitter.com/intent/tweet?source=webclient&text=The+Social+Commerce+Opportunity.+New+free+infographic-ebook+by+%40Moontoast%3A+http%3A%2F%2Fmnt.st%2Fuj1wqT


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Nielsens State of the Media: The Social Media Report Q3 2011

http://blog.nielsen.com/nielsenwire/social/

The ROI of Social Media by MDG Advertising

http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png

Gartner Says Companies Will Generate 50 Percent of Web Sales Via Their Social Presence and Mobile

Applications by 2015

http://www.gartner.com/it/page.jsp?id=1826814

2011 Social Commerce Study, May 2011, a study by comScore, Inc., Social Shopping Labs and Shop.org.

http://www.shop.org/press/20110527

SOURCES
https://twitter.com/intent/tweet?source=webclient&text=The+Social+Commerce+Opportunity.+New+free+infographic-ebook+by+%40Moontoast%3A+http%3A%2F%2Fmnt.st%2Fuj1wqThttp://blog.nielsen.com/nielsenwire/social/http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.pnghttp://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.pnghttp://www.gartner.com/it/page.jsp?id=1826814http://www.shop.org/press/20110527http://www.shop.org/press/20110527http://www.gartner.com/it/page.jsp?id=1826814http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.pnghttp://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.pnghttp://blog.nielsen.com/nielsenwire/social/https://twitter.com/intent/tweet?source=webclient&text=The+Social+Commerce+Opportunity.+New+free+infographic-ebook+by+%40Moontoast%3A+http%3A%2F%2Fmnt.st%2Fuj1wqT

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