The Smell of Apples

Free associations

Procedure

The text was given to the respondents to read it;

They did not have time limit to write down their associations;

They could use complete sentences, individual phrases or single words.

Results:

Ranking of all associations:

1. Childhood;

2. Memory;

3. Nostalgia;

4. Smell of apples; village; apple; nonchalance;

Ranking of the associations according to the gender and the age of the respondents

female male Aged under 30 years old

Aged over 30 years old

1 Childhood Nostalgia; memory Childhood Childhood; memory

2 Memory - Memory Nostalgia

3 Nostalgia - Nostalgia; smell of apples

Nonchalance

4 Village; apple - Apple; summer; village and others;

Apple; village

Share Associations of Different Groups to the Total Number of the Group (percentage)

All Female Male Aged under 30 years old

Aged over 30 years old

People 6.93 0.00 8.05 7.58 5.71

Psychological characteristics

32.67 40.0 32.18 25.76 45.71

Age stages 17.82 6.67 19.54 18.18 17.14

Sensations 11.88 13.33 10.34 15.15 5.71

Objects 16.83 6.67 18.39 18.18 14.29

Apple 14.85 13.33 14.94 18.18 8.57

Conclusion

The text turns nostalgic feelings in our readers associated with passed childhood, the loss of direct contact with nature, typical of rural life and all spiced with the scent of apples