The smarter way to connect with your customers.

wirralglobe.co.uk

Our vision.Be the marketing partner businesses trust to drive their success.

localiq.co.uk

Our mission.Build the most comprehensive and best performing solutions that deliver results.

The name is new – but we’ve been a part of your community for generations.

LOCALiQ is the name for all that Newsquest does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to reach them before.

LOCALiQ is the name that brings together your trusted local news brand with the smartest digital marketing around.

It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses all the things that we can offer besides.

Those services include online advertising and best-in-class digital marketing, backed by a huge amount of data gathered from our 1.5 million local campaigns and 30 million monthly users.

Put our experts to work for you and we believe you’re hiring the best marketing partner a business can have.

Source: Publishers Statement 2018

The journey your local customer takes is complex, but your marketing doesn’t have to be. Let us put our intelligence to work for you.

LOCALiQ offers all the solutions you needto reach local customers:

• Build your presence• Drive awareness and leads• Grow your audience and connect• Manage your leads and customers• Know what works

We know your community like no one else. No matter your goals, we can get you there.

What is... Newsquest’s online monthly unique visitors across

desktop and mobile would fill the O2 Arena in London

1,300 times over

200websites

Almost 30 million unique browsers, generating over 213

million + page views every month

6.2million

Newsquest reach more than 6.2 million followers

across social media platforms

6million

over

readers in print across the UK

Source: Publisher’s Statement 2018

localiq.co.uk

Why multimedia?

5 reasons to add digital...

To align with changing consumer behaviour and ensure you stay ahead of the competition, our company has evolved from solely print to multimedia solutions.

We provide integrated solutions that take the best of both digital and print advertising to help you reach the right audience.

People engage with newsbrands across multiple devices every day; reinforce your message across multiple platforms for a more effective campaign.

Mobile.

Reach an audience on the go, when they are making purchasing decisions.

Engaging.

Digital advertising allows users to respond and interact with your brand.

Brand build.

Build your brand in a responsive environment.

Reach.

Reach a bigger audience and access a wide range of demographics online.

Innovative.

Eye-catching creative solutions designed to prompt user response.

The intelligent way to reach

local consumers.

localiq.co.uk

wirralglobe.co.uk

EXPLORING THE POWER OF LOCAL MEDIA

WHY CHOOSE THE WIRRAL GLOBE?

The Wirral Globe celebrates the best of a proud region; sport, entertainment, leisure, retail, property, motors, jobs and much more. It is the ultimate weekly print and 24/7 online guide to what is happening right here, right now. Concise, relevant and engaging, brought to local readers through online, social media and print – giving advertisers a true multimedia approach to their marketing campaign. Our marketing opportunities encompass the very best of our cutting-edge digital marketing services portfolio, traditional print advertising and consultative approach to ensuring we deliver a truly well-structured marketing campaign for you.

In the ever-changing world of media, the Wirral Globe remains the go to local newsbrand in the area that it serves. It is a powerful force for our loyal followers seeking trusted local news content all day long.Whether reading their print copy on the train, checking our social media channels at lunchtime or browsing our up-to-the-minute website in the evening – we’re here for our readers 24/7. It is a title which appeals to a diverse demographic and will continue to attract an audience that has the disposable income to invest in your goods and services; a target audience perfect for your business.

Reach a bigger local audience than ever before.

localiq.co.uk

1973Established:

Proud to serve the local community for more than...

45 years60pREAD BY 162,367 EVERY WEEK (PRINT & ONLINE) *Page 2

A Giant day for Wirral

ISSN

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9772042401046

October 10, 2018

1.3 million turn out for spectacular record-breaking event: See pages 2&3Picture by Chloe Wockenforth

ONLINE | MOBILE | SOCIAL MEDIA | PRINT | EVENTS | LEAFLETS

wirralglobe.co.uk

Facebook followers Twitter followers28.9k+ 19.2k+

Reach a bigger local audience than ever before.

Source: Social media followers as at Nov 2018, Telmar data Sept 2018

60pREAD BY 162,367 EVERY WEEK (PRINT & ONLINE) *Page 2

A Giant day for Wirral

ISSN

2042-4019

41

9772042401046

October 10, 2018

1.3 million turn out for spectacular record-breaking event: See pages 2&3Picture by Chloe Wockenforth

Did you know?In the North West

we can reach up to...

82%of residents across core local markets

localiq.co.uk

Meols

West KirbyWirral

Irby

Upton

Wallasey

Birkenhead

Ropewalks

Liverpool

Everton Anfield

Walton

Bootle

Seaforth Orrell Park

Kensington

Prenton

Bromborough PoolSpital

Otterspool

Raby Mere

Little Neston

Greenfield

Willaston

Ness

Neston

Eastham

Hooton

Croft Business Park

New Ferry

Dingle

Bebington

Moreton

ThingwallPensby

Heswall

Caldy

• Bebington

• Birkenhead

• Ellesmere Port

• Heswall

• Hoylake

• Moreton

• Neston

• Upton

• Wallasey

• West Kirby

Key circulation areasand coverage.

localiq.co.uk

wirralglobe.co.uk

Over 2,000 copies of the Wirral Globe are now sold every week via carefully selected outlets across Wirral.

90%57%

96%

Own a home computer

Own a tablet

Own a mobile

Digital audience.

1m+

Unique Browsers Per Month

197.8k+

Monthly PageImpressions

Our incredible range of digital solutions positions your business in front of those people who are likely to buy.

Tracking a viewer’s previous browsing history, we deliver your message to those individuals who have recently been looking at content related to your products or services. This means you could increase your chances of enquiry by up to six times.

*Source: Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions.**Source: TGI/Experian Ltd 2018 - based on % of households

localiq.co.uk

wirralglobe.co.uk

3.2m+

23m+

Unique browsers per month

Page impressions per monthEvery week we put hundreds of local businesses into the hands of thousands of prospective customers.

Our fully integrated marketing campaigns are uniquely developed to meet your marketing requirements.

The Wirral Globe utilises all departments of Newsquest Media Group Ltd to map strategies for meeting your objective.

Our agile, ever-evolving digital capabilities engage your desired demographics with targeted online marketing campaigns and content.

It’s our responsibility to ensure that content is king - for both ourselves and our clients.

Source: Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions. Print reader audience based on JICREG Oct 2018

547.9k+Print reader audience

Total audience.

localiq.co.uk

Across the North West region we can expose your business to this extensive audience...

wirralglobe.co.uk

Combined printand online audience:

Reachingnew heights

27%Combined audience growth over the last 6 years.

Source: Publisher’s Statement 2012 v 2018 Print & Online Audience

localiq.co.uk

Print & online audience 2012

Print & online audience 2018

0

50,000

100,000

150,000

200,000

250,000

300,000

234,390

298,742

Audience data:

100.9k+

1m+

85k+

197.8k+

Total weekly readership

Monthly page impressions

Free/Paid for copies weekly

Monthly unique browsers

Age profile:

Socio-economic profile:

15-24

25-34

35-44

45-54

55-64

65+

ABC1

C2DE

AB

C1

C2

DE

Source: Monthly Page Impressions/Unique browsers Jan-Jun 2018, Age/Socio profiles - JICREG data as Oct 2018.

localiq.co.uk

Online Print

Online Print

wirralglobe.co.uk

5%

14%16%

27%23%

15%

0%

5%

10%

15%

20%

25%

30%

7%10% 11%

17% 19%

36%

0%

5%

10%

15%

20%

25%

30%

35%

40%

72%

28%36% 36%

14% 14%

0%

10%

20%

30%

40%

50%

60%

70%

80%57%

43%

23%

34%

24%19%

0%

10%

20%

30%

40%

50%

60%

Reach more consumers who are ready to buy. • Drive leads from local searchers on desktop, tablet and mobile

• Expand your reach across all major search engines – not just Google

• Get a low cost per lead and high ROI through conversion optimisation

• Get ROI transparency including cost per lead details

Conversion Based Optimisation: • Optimising based on conversions such as phone calls, emails and tracked

web events

• Increasing ROI by using the Bing and Google Publisher

• Our Automation evaluates campaigns for both Pacing and Conversion Based Optimisation. And will make any necessary changes to bids to accommodate pacing and optimal ROI

• Focusing the budget on converting keywords to maintain competitiveness and reduces non converting keywords

Search Engine Advertising.

localiq.co.uk

Put the world’s leading social media sites to work for your business with a powerful, local advertising program on Facebook and Instagram.

With best-practice ad-creative, detailed audience targeting options, and expert campaign management, your advertising program reaches the right target audience, drives measurable results, and meets your unique business goals.

Social Advertising: Facebook & Instagram

Generate cost-effective brand awareness, engagement, and leads through Facebook & Instagram

Meet your business goals with creative ads, calls to action, and detailed targeting capabilities

Get personal campaign management and optimised results from Facebook “Blueprint”-certified campaign experts

Key Benefits...

localiq.co.uk

A customisable SEO solution ideal for businesses who want to boost local presence and be found for relevant searches. Our consultative, locally-focused approach means we help establish your goals, then optimise your website so you get found in local search results.

Below is a representative list of the SEO activities:

• Directory listings & recommendation gathering

• Publication of all business locations in 50+ U.K. directories (including Google My Business, various news outlets and automotive GPS systems)

• Optimisation and maintenance of all NAP (name, address, tele) details

• Monthly performance reporting

• Keyword research

• Search engine optimised content

Search Engine Optimisation.

Drive more visits to your website from organic search

Build a local presence that improves search engine visibility

See ongoing work and the results we deliver through monthly reporting

Key Benefits...

localiq.co.uk

Get found, get more contacts and turn them into customersA website that attracts web and mobile visitors so they contact you.Conversion and user friendly designsto turn website contact into customers.

Sites.

Offering a range of custom digital solutions for small to medium sized businesses: Elite, Ecommerce and Custom.

Prices from:• Rental: £249 / month

• £1999 up front + £59 monthly hosting fees

• Ecommerce: offering simple and highly-effective Ecommerce functionality as an add on to our “Elite” site offering. Prices from £2,599.

• Bespoke: Multiple site, detailed custom functionality, our Bespoke sites include solutions that are individually built for the site based upon your requests.

Elite: beautiful and functional sites for small businesses, built on a best-in-class web platform.

NB: Costs are subject to VAT charged at standard rate

localiq.co.uk

Lead Management, Marketing Automation and Analytics.Our LOCALiQ marketing software helps businesses track their leads and turn them into customers.

With easy-to-use lead management, marketing automation, and analytics tools, we help you makethe most of every opportunity to grow your business.

Lead inbox keeps you up-to-date with the latest leads and customer prospects contacting your business

Built-in email marketing software allows you to construct complex and sophisticated email marketing campaigns to your customer base.

CRM helps you build customer contacts over time and manage your customer.

Analysing ROI: our technology gives you insights into which marketing channels are working for you, and gives you insights to understand the customer journey.

Key Benefits...

localiq.co.uk

Key platforms.

Legal Matters Motors

Alive Community Family Services JobsExpert ServicesDining Guide

SportOpinion

News Sport

Leisure Property

Jobs Motors

Online: Print:

localiq.co.uk

wirralglobe.co.uk

60pREAD BY 162,367 EVERY WEEK (PRINT & ONLINE) *Page 2

A Giant day for Wirral

ISSN

2042-4019

41

9772042401046

October 10, 2018

1.3 million turn out for spectacular record-breaking event: See pages 2&3Picture by Chloe Wockenforth

October 31, 20182

Wear poppy with pride inhonour of armed forcesTHE Royal British Legion’s an-nual Poppy Appeal has beenlaunched.

The organisation is calling onour readers to wear their pop-pies with pride and back its‘Thank You’ movement in theyear that marks the end of theFirst World War centenary.

Director of fundraising, ClaireRowcliffe, said: “During thePoppy Appeal 2018 and as wemark the end of the First WorldWar centenary in this historicyear, we are calling on the na-tion to say ‘Thank You’ to theFirst World War generation.

“Not only the British ArmedForces, but those who foughtalongside them from today’sCommonwealth, the countlessmen, women and children whoplayed their part of the homefront and the pioneers and art-ists who have left long lastinglegacies.

“The donation for your poppywill help the Legion support to-day’s Armed Forces communitythrough hardships, injury andbereavements. Generations ofthe Armed Forces have contin-ued to serve and sacrifice since

the First World War, and we rec-ognise and thank them all fortheir unique contribution.

“This Poppy Appeal we haveset our highest ever target at£50million.

“The Legion’s work is entirelydependent on the public’s gen-

By Craig Manningcraig.manning@nqnw.co.uk

Last year’s Remembrance Day service at cenotaph in Hamilton Square, Birkenhead. Picture by Paul Heaps

TheWirralGlobe is regulatedby the IndependentPress StandardsOrganisationandweseek toabideby theEditors’ Code,which is enforcedby IPSO.The code is availableateditorscode.org.uk/the_code.php. Detailsof IPSOcanbe foundat ipso.co.uk. Complaints and requests for editorialcorrectionsor clarifications shouldbe referred to theEditor in the firstinstance,whocanbecontactedviae-mail at complaints@leigh.marles@nqnw.co.uk. It is essential that youre-mail is headed ‘Complaint’ in thesubject lineandcontains the following information:

•Yourname,postal address, e-mail address and telephonenumber

•Titleof thepublication concerned

•Dateofpublication

•Pagenumberorwebsitepageaddress (ora copyof the story)

•Details of the complaint.

Wemayask formoredetail, butonce the full details havebeenestablishedwewill try to resolveany complaintbroughtunder theEditors’Codewithin28days. If youaredissatisfiedwithouranswer youmay thenrefer thematter to IPSO. For complaints aboutnon-editorial thirdpartycommentsonwebsitearticles you shouldalwaysuse the ‘report this post’functionnext to the comment.

Wirral Globe circulation:Jan-Dec 2015: 98,196. 99.2% freeThe recycled paper content of UKnewspapers in 2016 was 62.8%

Source: *Print readership (Weekly) JICREG data as at July 2018,Online based on Adobe Analytics Jul-Dec 2017 (weekly) uniquebrowsers

Wirral Globe, Haymarket Court,Hinson Street, Birkenhead, CH41 5BX.

VISIT OUR WEBSITE:www.wirralglobe.co.ukFACEBOOK: Facebook.com/wirralglobeTWITTER: Twitter.com/wirralglobenews

EDITOR: LeighMarles0151 649 4050 leigh.marles@nqnw.co.ukCHIEF REPORTER: CraigManning0151 649 4050 craig.manning@nqnw.co.ukREPORTER: Lauren Jones0151 649 4018 lauren.jones1@nqnw.co.uk

ADVERTISING: 0151 649 4040advertising@wirral-globe.co.uk

DISTRIBUTION: 08433 577958

Price 60p. Published by Newsquest Media Group Limited – aGannett company, Unit 4, 240 Cygnet Court, Warrington, WA11PP. Printed by Deeside Print Centre, 10th Avenue, DeesideIndustrial Estate (Zone 3), Deeside, Flintshire CH2 2UA

erous support – so please wearyour poppy with pride and digdeep, knowing that you are sup-porting our Armed Forces com-munity.”

Donations are used to offerlife-long support to armed forc-es veterans, including providing

crisis grants, researching thechanging impact of blast inju-ries on the body.

“Funds are also used to lobbygovernment on issues affectingthe Armed Forces communityand advising on benefits andmoney problems.

October 31, 2018 53

Road safety campaignerPauline makes TV appealA MOTHER’S 25 year cam-paign for traffic lights ata dangerous junction inNeston after the death ofher son was the subject ofITV current affairs pro-gramme Tonight.

Pauline Fielding, fromHeswall, called for moremoney to be spent on mak-ing the roads safer in To-night - Driving: The TrueCost, which was broadcaston Thursday.

Mrs Fielding wantslights placed at the junc-tion of Raby Park Roadand the A540 Chester HighRoad, the same locationwhere son Andrew lost hislife in 1994.

She told Tonight, pre-sented by Fiona Foster:“More money needs to bespent on making our roadssafe.

“There are lots of thingsthat need to be done. Idon’t want the same thingto have to happen to other

people as has happened tous”.

Andrew was drivingalong Chester High Roadwhen forced to swerve hisVauxhall Astra to avoida Volvo which cut acrosshis path at the junction ofRaby Park Road.

As he swerved, the18-year-old’s vehicle hit acar travelling behind. Hedied instantly.

The driver of the othercar involved has neverbeen traced.

In November NestonTown Council learnedabout the dangers of thejunction in letters fromtwo residents, suggestingthe need for an overhaulat the junction.

It led to a kerb realign-ment at the junction ofRaby Park Road which hassince been completed byCheshire West and Ches-ter Council.

The speed limit on theA540 between Raby ParkRoad and Lees Lane willalso remain the same aftera council review found the

limit was ‘most appropri-ate’ for that location.

Cllr Karen Shore, Chesh-ire West & Chester Coun-cil cabinet member forenvironment said traf-fic lights at this junctionwere “unfortunately notan option at this momentin time”.

In response, Mrs Field-ing, a member of roadsafety charity RoadPeace,said: “We trust fundingcan be found at the earli-est opportunity.

“We will continue tocampaign until this isachieved.”

Pauline’s campaign issupported by IndependentCheshire West and Ches-ter councillor for Park-gate, Martin Barker.

He said: “The A540 is avital link between Nestonand Parkgate and manyplaces of work, educationand leisure.

“So, it is essential that itis fit for purpose, and thatincludes it being safe andeffective for all road us-ers.”

By Craig Manningcraig.manning@nqnw.co.uk

Mr and Mrs Fielding discuss safety with Cllr Barker

Crew rescuesInjured walker

HOYLAKE lifeboat crew went tothe aid of a woman injured afterslipping on wet rocks during awalk to Hilbre Island, writes CraigManning.

She was part of a walking partyof around 30 people on its way toHilbre Island on Wednesday after-noon.

While passing around MiddleEye, the casualty slipped and wasreportedly experiencing pain inher left hip.

Hoylake’s inshore rescue hover-craft Hurley Spirit launched im-mediately and arrived on scene atMiddle Eye shortly afterwards.

The crew checked her injuriesand administered casualty care.

She was put onto a stretcher andtransferred on board the hover-craft, before being flown ashorealong with a companion and waspassed to the care of waitingNorth West Ambulance Serviceparamedics and officers from theWirral and Flint Coastguard Res-cue Teams.

October 24, 2018 5

Hoylake Hovercraft at Middle Eye

Front Page80mm x 259mm

Half Page Landscape160mm x 259mm

Full Page320mm x 259mm

Quarter Page160mm x 114mm

Ad-Specification.Print:

localiq.co.uk

32x9

16x416x9

wirralglobe.co.uk

8x9

Desktop SkinStandard Skin Dimensions: 1280 x 970 x 106 Thick Skin Dimensions: 1280 x 970 x 250File Formats: GIFMax File Size: 100KB

MPUDimensions: 300 x 250 Double Height: 300 x 600File Formats: GIF, HTML5 Max File Size: 40KB / 60KB

LeaderboardDimensions: 728 x 90 File Formats: GIF, HTML5 Max File Size: 40KB

BillboardDimensions: 970 x 250 File Formats: GIF, HTML5 Max File Size: 60KB

Online:

(As shown on diagram)

Niche magazine publications.

localiq.co.uk

We publish three upmarket lifestyle magazine brands, each highly targeted and carefully crafted to resonate with affluent readerships.

JULY 2018 COMPLIMENTARY

CHESHIRE

GoldenTOUCHBoutique D’Or - still ontrend afttfter 27 years

SweetsuccessThe Mere’s headpastry chef onwinning Dessertof The Year SNEAKY

PEAK

HOMEGOALS

Arley Hall andthe rooms fit forPeaky Blinders

Luxuryyry Cheshireproperties

for sale

THEMAINEVENTTracy Lavin ondazzling clients

and celebrityguests

ROYAL SEAL OF APPROVALThe Duchess of Sussex makes her first visit toChester with Queen Elizabeth – picture special

Living Living magazines are upmarket regional lifestyle magazines.

They celebrate the most interesting local homes to covet and the finest properties and estates to buy. They review the best places to eat, sleep and play and focus on sumptuous goods from local, luxury retailers.

We maximise response for advertisers by distributing Living through a highly targeted, controlled free distribution network; where outlets are handpicked for their clientele and upmarket brand values.

Monthly: 116 pages15k copies

WITH COMPLIMENTS OF NEWSQUEST

C H E S T E R

Uptown This new luxury magazine showcases stunning generic content which is compiled with the most discerning readers in mind.

This A4 magazine has exceptional production values and is printed on a higher grade paper.

Editorial is based on luxurious goods and venues across the UK.

Distribution is pinpointed via mosaic profiling, to ensure that its delivered through the letterboxes of the top 5% of the wealthiest homes in any given geographical area.

Quarterly: 100 pages2.5k copies

Bi-Monthly: 52 pages5k copies

Prime Prime is a market specific magazine aimed at people aged 60+ who are wealthy retirees.

Using targeted free controlled distribution, Prime has the content and design of a nationally-published title but with localised advertising.

Each edition features travel, celebrity interviews alongside health, lifestyle and culture features.

Prime is published 6 times a year.

Welcome to nw1jobs.com, your local recruitment solution for the North West and Cheshire. Reaching a combined print and digital audience of 600,000* people per month, nw1jobs gives you unique access to both active and passive candidates in your area.

Our strong local publishing network allows us to reach candidates other job boards can’t. With over 100 years experience working with local businesses, we understand your needs and can make your recruitment mission possible.

11 applications on average per

vacancy.*

Over 342,000 visits to nw1jobs.com.**

Reach both active and passive jobseekers through our strong

publishing network.***

Source: *JICREG Online 2018 **Applications (internal metrics) August 2018. ***Omniture August 2018

Recruitment Advertising nw1jobs.comt: 01325 505200 e: recruiters@nw1jobs.com

Make your recruitment mission possible...

localiq.co.uk

Print & Online

11 342kAverage

applications Visits

We provide a full service, working with our clients every step of the way.

Sales rates:Rates start from £28 per 1000 but are dependent on size & weight.

Minimum Booking: 5,000 copies

Plan.

Getting your leaflets to your target audience by targeting the people most likely to be interested in your products and services.

Delivery.

We deliver your message to your potential customers in their homes and online. We execute targeted door drop and online campaigns via one of our trusted partners or on our trusted websites.

Print & design.

Bringing your vision to life without the hassle of dealing with more than one company.

Research.

Post campaign analysis that can help you fine tune your next campaign.

92% of people read the door drops delivered to their home.

92%

48% of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox.

48%

zoominleaflets.co.uk

Contact us: t: 0845 1999 830 e: localsales@zoominleaflets.co.uk

38%38% of leaflets via door drop are kept for at least a few days and 13% are kept for a week or more.

59%59% of consumers said they visited a website to find out more after receiving a door drop.

(Source: DMA)

For further information and how you can be involved with Wirral Globe contact us below:

Wirral Globe | Haymarket Court | Hinson St | Birkenhead | CH41 5BX Registered office: Newsquest Media Group | Loudwater Mill | Station Road | High Wycombe | Buckinghamshire | HP10 9TY Company Number: 01676637

wirralglobe.co.ukDigital Excellence Manager Chris Cook t: 07816 318914 e: chris.cook@localiq.co.uk

Sales ManagerJulie Balmfortht: 0151 6494026e: julie.balmforth@localiq.co.uk

Sales Manager - ClassifiedLouise Doylet: 01925 596256 e: louise.doyle@localiq.co.uk

Marketing Solutions Account Manager MotorsLeahn Derbyt: 0151 6494014e: leahn.derby@localiq.co.uk

Recruitmentnw1jobs.comt: 0161 312 1535e: recruiters@nw1jobs.com

localiq.co.ukGet in touch.

60pREAD BY 162,367 EVERY WEEK (PRINT & ONLINE) *Page 2

A Giant day for Wirral

ISSN

2042-4019

41

9772042401046

October 10, 2018

1.3 million turn out for spectacular record-breaking event: See pages 2&3Picture by Chloe Wockenforth