the smart mobile economy
DESCRIPTION
A new look into the smart mobility and the opportunities it createsTRANSCRIPT
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The Smart Mobile Economy
Nikola GeorgievMobile App Camp, Skopje,
26.10.2013
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About
• The purpose of this presentation is to provoke you to think about these questions from a different angle:– What do smart devices and widespread mobility
mean for the people?– What is the smart mobile economy?– How to invent new ways to monetize on the smart
mobile economy?
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Through the looking glass
• We live surrounded by technology which we take for granted
• Its important to stop and take a look at the present from different angles, to go beyond from what is to what it actually means
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Through the looking glass
TELEPHONE EVOLUTION
How much is the modern smartphone actually a phone?If it is not a phone, what is it actually?
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Through the looking glass
?=
?=Less than the laptop is just a fancy typewriter!
How much is the modern smartphone actually a phone?
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Through the looking glass
= 1% x
= 5% x
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Lets clear the view…
=
A smartphone is…
… Your Gateway to the Matrix;
… A Magic Mirror in your pocket;
… Your first Cybernetic organ.
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Fast Facts
• Access to Internet by Phone & Tablet will overtake access by PC globally in 2015
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Fast Facts
• 200 Million tablets and 600 Million smartphones will be sold in 2013, which equals 11% of the worlds total population
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Fast facts
• A typical smartphone user spends an average 2 hours of engagement with it every day (compare to average TV consumption which is 2.5 hours!!!)
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Fast Facts (USA smartphone users)
• At least 50% of consumers use 2 or more devices in the search process
• 80% of smartphone users in use them in stores to shop
• 85% of mobile users use social networks to decide for purchase
• 90% of mobile searches lead to action, 50% lead to purchases
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A fast approaching future• Tech trends get rolled out ever faster than before
– Smartphones replace feature phones– Tablets and laptops take over the desktop– TVs get smart and converge with gaming consoles– In a couple of years we will ordinarily use things considered science
fiction today!
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Realizing…
• This is much bigger than I thought!• Where is the money?• Why are we not making a fortune today?
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The core of the smart mobile economics: His Royal Highness The Consumer
• All Consumers in the Smart Mobile Economy exist both in the Real and Virtual World
• Consumer spending accumulates wealth which is spread to other stakeholders in the Smart Mobile Economy
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How to promote consumer spending?
• Retail: The Art & Craft of taking every penny out of Consumer’s pocket & making him happy!
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Check out: Consumer Journey
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Consumer Journey: Participants
• Goods Manufacturers• TV Channels & Mass Media• Advertising Agencies• Wholesalers• Retailers• Payment Processors• Loyalty Clubs and more…
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What about the Smart Mobile Economy?
• Unfortunately, besides smart devices and mobility being sophisticated and widespread, the smart mobile economy is in its early stages
• Think about this as a great opportunity!
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The reason: Appstore Dominant Design
$$$
$$$
$$$
$$$
CLICKS
FREE
The current smart mobile economy is a system set by Apple and Google
Problem: No room for others necessary to grow the market!!!
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YOUR PRODUCT
• Visibility is a huge issue!• Appstores are not actively promoting your product• Promotion will cost you an arm and a leg.
The “passive” appstore
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But everyone wants a piece of the pie!
• Telecoms• Internet Providers• Device Manufacturers• Content Providers• Banks
• Equipment Retailers• Advertisers• Social Media• Consumer Brands• …
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The Consumer Journey in the Smart Mobile Economy
Great opportunity lies in enabling new value chains and involving more parties to the game!
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Coming Soon: Online community with a single purpose: monetize on the Smart Mobile Economy
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Examples of building new value chains
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Examples of building new value chains
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How can you join in?
socio, sociare, sociavi, sociatus Latin: verb, 1st conjugation
Meaning: 1. share in 2. unite, join, ally
Post Your Apps at:http://dev.soc.io
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My Last Message for Today:
• Collaborate. Innovate. Change the Game!