The Smart HotelSeptember 2015

SPEAKER

Alex Hampson

Alex has been serving in the capacity of Senior Product Manager since October 2012 first with Columbus Business Solutions and then C&W Business. Alex has extensive experience in large multinational companies such as Virgin Media and Western Union, with a strong track record in channel development and product management for enterprise, small and medium business. Initially working out of Jamaica and latterly Barbados, he has been responsible for implementing the C&W Business Cloud and Unified Communications Solutions throughout the Caribbean. Alex is now Senior Product Manager for the hospitality sector driving the evolution of the C&W Business offering as we move in to a converged ICT world where technology becomes a key differentiator and enabler in the guest experience. Alex in British and has lived in Barbados with his wife for the last two years; he has a BSc Honours from the University of Nottingham in the UK and a postgraduate Diploma in Law.

C&W Business

C&W Business provides premium data center hosting, telecoms, TV, domestic and international managed data network services and custom IT Service Solutions to Businesses and Government. Our footprint spans 26 countries with local physical presence across multiple regions. We have a subsea and terrestrial network unmatched in its reach, resilience and scalability plus we are investing in 4G LTE in the Caribbean and Panama. We have a complementary portfolio of managed and IT solutions that address our customers’ real business problems supported by more than 250 engineers certified in a wide range of technologies.

THE SMART HOTEL

THE SMART HOTEL

The Guest Experience

Technology permeates our life in an increasingly personal way. For some travelers, their vacation is an opportunity to escape while others expect the same conveniences they enjoy at home.

Hotel operators need to provide a level of infrastructure and support which enables guests to use their personal devices and interact with the hotel’s services in ways that enhances their stay but this must not be intrusive or frustrating. And if they want to “unplug”, then this should always be possible.

From mobile applications to smart TVs all connected to the Property Management System and Central Reservation System delivering services so seamless they fade into the background while making the guests stay a pleasure.

THE SMART HOTEL

Wi-FiIP TVPhones

Point of Sale

IP Cameras

Smart TVs Computers Mobile Devices

Unified Comms

Networking

Internet

Public Telephone Network

TV

PMS

Network Security

ManagedServices

Video on Demand

Contact Centre

PMS Integration

Cloud&

DRaaS

Sensors & Controls

Room Automation

Hospitality Infrastructure

Courtesy of Avaya

THE SMART HOTEL

Connectivity

Connectivity is key to enabling the Smart Hotel as the adoption of the Internet Protocol suite allows delivery of services over converged infrastructure:• Fibre for Internet & Wide Area Networking

– Gigabit Passive Optical Networking (GPON) for affordable bandwidth; and / or

– Dense Wave Division Multiplexing (DWDM) for high capacity links up to 100Gbps

– Optional wireless backup for priority service

• Structured Cat 6 Ethernet cabling or fibre for Local Area Networking– Enables voice, data & TV over converged cabling

throughout the property

• High speed wireless using the latest Wi-Fi protocol (802.11ac) and wireless meshing to avoid the need for cabling

• Delivery of IP over legacy cabling (Cat 3 / coax) using specialist switching hardware

Networking

Internet

Public Telephone Network

TV

Network Security

ManagedServices

Courtesy of Avaya

Switching for Ethernet & legacy cabling

Courtesy of Mitel & Cisco

Quality of Service:• Prioritizing traffic

across the network according to type

THE SMART HOTEL

Hospitality Video Entertainment Services are evolving:• Direct delivery to Smart TVs over Ethernet or

Coax cabling• Customized content, Electronic Program

Guides & interfaces • Move from HD to 4K screens & content and

the introduction of curved screens• Interaction with- & delivery of content

through guests’ mobile devices• Video On Demand tied to the PMS• Integration with room automation: A/C,

electric blinds & curtains, door intercom etc.• Integration with Unified Comms

Courtesy of Allin Interactive & Samsung Electronics

4K Resolution = 4x as many pixels as HD

THE SMART HOTEL

Latest hospitality Unified Communications solutions offer an enhanced guest experience from check-in to departure plus different commercial models:• Integration with guest mobile devices &

Smart TVs• Premium phones with colour displays• Room automation: A/C, electric blinds &

curtains, door intercom etc.• Ordering for room service, spa & wellness

etc.• Licensing based on room utilisation• Contact Centre for reservations• Direct integration into the PMS• Choice of physical appliance or virtualized

deployment models

Evolution of the Telephone System

Courtesy of Alcatel Lucent

THE SMART HOTEL

Most guests bring at least one mobile device: Smartphone, tablet, laptop and even wearable tech such as Smart Watches

Mobile Apps offer a broad range of opportunities to enhance the guest experience and promote loyalty:

• Mobile booking• Mobile concierge• Mobile keys & check-in• Mobile payments & coupons• Point of Sale terminals• Integration with Unified Comms

– Calls, video, voicemail etc.

• Integration with video services• Mobile marketing & analytics• Management & reporting

Mobile Devices & Apps

Courtesy of Allin Interactive, Avaya, Samsung Electronics, Apple, Google

Guest Mobile Application

Management

Guest/Staff Mobile Video

User

Mobile Check-in &

Key

Point of Sale

THE SMART HOTEL

Wi-Fi infrastructure that is fit for purpose

Problem You need Wi-Fi infrastructure that provides:

Spotty coverage High-gain smart antenna system extends coverage by two- to four- times, requiring fewer Access Points per hotel

Guest networking Intuitive, browser-based facility lets any guest-facing staff generate a unique and timed Wi-Fi guest pass in less than 60 seconds

Consistent wireless high speed Internet Access

Patented adaptive antenna technology and smart antenna array technology within every Wi-Fi access point ensures stable client connectivity and mitigates packet loss to ensure the highest performance possible

Converged services over Wi-Fi Up to 32 discrete WLAN networks that can be used to concurrently support IP-based video, voice, HSIA, digital advertising, and back office applications

Complex deployment Long-range, high-gain access points require fewer nodes to cover a given area and allow Wi-Fi services to be offered in areas where Ethernet cabling doesn’t exist or can’t be pulled, through advanced wireless meshing

Voice over Wi-Fi Advanced Wi-Fi signal controls and quality of service technology provide superior support of IP-based VoIP phone and Wi-Fi badges

IP TV without the wires Dual-band 802.11ac delivers picture-perfect streaming of high-definition, IP-based video over the same network used to provide HSIA

Courtesy of Ruckus Wireless

THE SMART HOTEL

Infrastructure Management & Automation

Courtesy of Honeywell

Wireless sensors & controllers

Alarms, cameras & electronic

locks

Thermostats, switches, motion detectors & control

Apps

Monitoring & management

Pumps HVAC

Curtains & blinds

Lights

Sensors & controllers utilizing Wi-Fi and standard protocols enable real-time monitoring & control of the hotel’s infrastructure for both the Operations staff and guests:• Room environmental controls• Hotel environmental controls• Lighting• Electrical & water systems• Pool systems• Irrigation systems• Drainage• Access Control, cameras & alarms • Kitchen equipmentInteraction with these can be via dedicated controls, computers & mobile devices

THE SMART HOTEL

Moving to the Cloud

Take advantage of Service Provider’s investments in Data Centers, computing & storage infrastructure, engineers & support.

Gain access to scalable computing, storage and application resources with resilience and redundancy.

Ensure the availability & security of your data.

Deploy new services quickly with reduced risk.

Take advantage of analytics by combining and correlating your data sets.

Infrastructure Applications

Analytics DataCloud&

DRaaS

• Servers• Storage• Telephone system• Network security• Desktops

• CRM• PMS • Booking System• Point of Sale• Email & Office Apps

• Correlation• Interrogation• Interpretation• Output

• Data collection• Data storage• Data protection• Data access• Data replication

THE SMART HOTEL

The Managed Hotel

In a fiercely competitive market, you need an edge.

Your guests and your hotel infrastructure are generating huge amounts of data. We will discuss what this data is, where it is coming from and what you can do with it. The insights this data provides can help you manage costs and maximize revenues.

We are entering the age of the smart hotel where automation, monitoring and management applications combined with data analytics enable you to understand and control every element of your property and the guest experience.

THE SMART HOTEL

What is the data?

• The obvious:• Loyalty schemes• Reservations data• Room inventory, revenues, yield etc.• Value Added Services (complimentary & chargeable)• Consumables (stock, deliveries etc.)• Staffing & costs

• The less obvious:• Weather forecasts (local & source countries)• Energy & water usage• Infrastructure usage• Entertainment usage (TV, Internet, music systems etc.)• Guest & staff movement

Booking

Check-in

StayCheck-out

Feedback

THE SMART HOTEL

Where does the data come from?

• Customer Relationship Management system• Booking System• Property Management System• Point of Sale• Internet sources• Entertainment systems• Infrastructure monitoring

• Elevators, pools, kitchens, HVAC etc.• Access Control systems

• Doors, alarms, cameras etc.

Booking

Check-in

StayCheck-out

Feedback

THE SMART HOTEL

What can you do with it?

• Correlation & analytics• Demand planning

• Value Added Services• Consumables• Staffing

• Real time pricing adjustment• Balance supply v demand

• Control of infrastructure• Availability• Maintenance & replacement• Energy & water usage

• Enhancing the guest experience• Security

• Protecting your guests’ data• Ensuring your guests’ physical safety

Booking

Check-in

StayCheck-out

Feedback

THE SMART HOTEL

What do you need?

• Connectivity & networking• To the Internet• Between and across properties

• Computing & storage• Primary environment• Backup

• Applications & devices• Monitoring sensors & control units• Security

• Network: devices, policies, testing etc.• Physical: Access Control & Cameras

• Management & support• Internal• Guest facing

CONTACT INFORMATION

Thank you for your kind attention – Questions or Comments?

Alex HampsonSenior Product Manager

C&W Business

Phone: +1 246 231 5644Email: ahampson@columbus.co

Website: www.columbusbusiness.co