THE SMART HOME: OVERCOMING BARRIERS TO ADOPTION

Jon Carter, UK Head of Business Development – Connected Home, DT

aka. How do you “…blew tHe bl**dy doors off!

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if you don't, the industry risks losing it all!

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THERE ARE 3 PRINCIPAL USE CASES...

ASSISTED LIVING SAFETY & SECURITY ENERGY

BUT, IT ALL STARTS WITH THE...

©The Simpsons, 20th Television

TODAY, THERE’S A GAP!

DOOR-TO-DOOR SELLING FAILURE TO INNOVATE

HIGH COSTS CONTRACTUAL COMMITMENT

their needs/pain points are ignored

MAKE IT STRESS-FREE!

GIVE ME... MAKE MY LIFE EASIER …MAKE IT FUN!

SURPRISE ME... WHERE EVER I AM

THERE are A REAL CONSUMER NEEDS... 65

45 41

32

63

44 46

35

I worry about my home when I'm away from it

I worry that I've left doors and windows open

I worry that my home looks empty when I'm away from

it

I worry that I've left appliances or electrical

devices on

Male Female

Source: CONTEXT survey. EU5, 2016

...CONSUMERS WILL PAY FOR PEACE OF MIND

27%

18% 16%

8%

Security monitoring and response

Service plans to avoid product breakdown

Response for emergency, fire, flood, catastrophic

failure

Assisted living for elderly relatives

Source: CONTEXT survey. EU5, 2016

THE CHALLENGE: Stagnation of security MRKT

2016 2017 2018 2019 2020

-0.3%

Source: Strategy Analytics’ 2016

…versus growtH of sMart HoMe security

2016 2017 2018 2019 2020

18.5%

Source: Strategy Analytics’ 2016

DRIVEN BY THE ENTRY OF OTHER PLAYERS...

Source: Strategy Analytics’ 2016

8%

43% 50% 45%

18% 10%

47% 39% 40%

2010 2013 2015

ADT Other security firms Telcos

ALL US TELCOS NOW OFFER SMART HOME SECURITY

…as well as MaNy otHers…

DON’T BE UNDER ANY INLUSION…

…THE BALANCE OF POWER WILL SHIFT

…BECAUSE BEFORE LONG…

YOU’LL FIND SOMETHING MISSING!

NOW IS THE TIME TO INNOVATE…

…AROUND THE BUSINESS MODEL

LEARN LESSONS FROM TODAY’S INNOVATORS

AMAZON HAS DELIVERED “THE” STANDOUT MODEL

ECHO PRIME EXTEND AI

TRADE MARKETPLACE FURTHER OPTIMISATION AMAZON FRESH

TV

SMART HOME IS CENTRAL

TO OUR CONSUMER

STRATEGY 1

2

3

4

eNables a PartNer ecosysteM…

INSURERS MOVING FROM MITIGATION TO PREVENTION

OEMs E2E MANAGEMENT & PROACTIVE SERVICING

UTILITIES CREATE ENGAGEMENT & ENGENDER LOYALTY

SECURITY ENABLE INTERACTIVE SECURITY OFFERING

FULL WHITE LABEL: CONTROL END-TO-END UX

KEY DIFFERENTIATORS

SECURE STABLE

STANDARDS-BASED OPEN

AMBITION TO ADD 1000s OF DEVICES MULTIPLE USE CASES

DEVELOPERS, DEVELOPERS, DEVELOPERS... OPEN SOURCE

SUPPORTING 40+ PARTNERS...

…fuNdaMeNtally, tHis is about PartNersHiPs

BECAUSE TOGETHER, WE CAN FINALLY blew the BL**DY doors off!

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