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The 6 Dirty Pretty Secrets about Digital,Mobile & Social Media

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Stephenie Rodriguez, Chief Enabling Officer Mighty Media Group Pty Ltd

June 11, 2014 Copenhagen

#6DirtySecretsFAB

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Disclaimer: We’re no stranger to your business.

Some of our favorite clients include….

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FOUR CRITICAL ASSUMPTIONS SHAPING SOCIAL AIRPORT BUSINESS

1COMMUNICIATION CONTINUES TO REACH FURTHER FASTERCRITICAL ASSUMPTION #1

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CRITICAL ASSUMPTION #2MEDIA IS DEMOCRATISED & AUTHORITY IS DECENTRALIZED.

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CRITICAL ASSUMPTION #3

THE RISE IN CONVERSATION IS DELIVERING A FLUX OF BIG DATA. WE NOW HAVE ACCESS TO MORE INFORMATION AND FASTER THAN EVER BEFORE.

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CORE BUSINESS GOALS WILL ALWAYS REMAIN

CONSTANT.

CRITICAL ASSUMPTION #4

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Secret 1: Innovation is EveryWhere.

1These were our parents…

1And look at our Children.

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Secret 2: You Don’t Own Your Brand!

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YOUR DIGITAL FOOTPRINT EXTENDS BEYOND YOUR WEBSITE, AND YOU SHOULD THINK FURTHER THAN FACEBOOK &

TWITTER.

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“Looking for a decent restaurant in Sydney Int’l Airport”…

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Secret 3: Loyalty is Dead!

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F. I. F. G. A. E Index

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Advocacy + Intimacy = Relationship

Relationship + Engagement = Opportunity

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Secret 4: Think DifferentlyAbout Revenue0pportunities

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“He WhoOwns The Data Rules

The WORLD.”

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Secret 5: Digital and mobile can improve operational efficiency.

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If Digital is not a part of your internal culture you are just

faking it!

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Secret 6: Your ‘social’ customers expect more from you than those who are not.

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Don’t insult fans by wasting their attention or frustrating them with your poor execution. Avoid

the urge to ‘Use and Abuse’ QR codes.

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The Success Benefit Matrix for Travel

• SENTIMENT• FEEDBACK• BRAND

HEALTH

• MARKETING OPTIMIZATION• OPERATIONAL

EFFICIENCY• WAYFINDING

• BRAND SIGNAL/OFFER

EDUCATION• REAL TIME

F&B PROMOTION

• AUTHORITY• AUTHENTICITY• AGILITY

ASQ

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http://www.mightymediagroup.com.au

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