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Richard Wallis Technology Evangelist [email protected] @rjw Semantic Tech & Business June 2012 The Simple Power of the Link

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Presentation at the Semantic Tech & Business Conference San Francisco 5th June 2012

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Page 1: The Simple Power of the link

Richard WallisTechnology Evangelist

Richard Wallis - so who is he?

[email protected]@rjw

Semantic Tech& BusinessJune 2012

The Simple Power of the Link

Page 2: The Simple Power of the link

Richard Wallis - so who is he?

Page 3: The Simple Power of the link

Richard Wallis - so who is he?

Page 4: The Simple Power of the link
Page 5: The Simple Power of the link
Page 6: The Simple Power of the link
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Page 8: The Simple Power of the link

Richard WallisTechnology Evangelist

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Richard WallisTechnology Evangelist

Linked Data

Page 10: The Simple Power of the link

Richard WallisTechnology Evangelist

The Simple Power Of The Link

Page 11: The Simple Power of the link

Web?Semantic

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Web?The

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Web?

HTML

The

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Web?

URL

HTML

The

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Web?

http

URL

HTML

The

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Web?

http

URL

Flash

Javascript

DOM

CSS

Ajax

SEO

Microformats RDFa

JQuery

HTML5

CSS3

XMLJSON

HTML

The

Page 17: The Simple Power of the link

Web?

http URLHTML

The

Page 18: The Simple Power of the link

Web?

HTML http URL

Page 19: The Simple Power of the link

Web?

HTML http URL

Text text texttext text linktext. Text, texttext text, text.Text text - texttext - text text text.

Document

Page 20: The Simple Power of the link

Web?

HTML http URL

Text text texttext text linktext. Text, texttext text, text.Text text - texttext - text text text.

Text text texttext text.Text: • link • linkText text, text.Text text - linktext - text text.

Document Document

Page 21: The Simple Power of the link

Web?

HTML http URL

Text text texttext text linktext. Text, texttext text, text.Text text - texttext - text text text.

Text text texttext text.Text: • link • linkText text, text.Text text - linktext - text text.

Document Document

Page 22: The Simple Power of the link

Web?

HTML http URL

Text text texttext text linktext. Text, texttext text, text.Text text - texttext - text text text.

Text text texttext text.Text: • link • linkText text, text.Text text - linktext - text text.

Document Document

http://example.com/page1

Page 23: The Simple Power of the link

Web?

HTML http URL

Text text texttext text linktext. Text, texttext text, text.Text text - texttext - text text text.

Text text texttext text.Text: • link • linkText text, text.Text text - linktext - text text.

Document Document

http://example.com/page1

http

://eg

.co.u

k/lis

t

Page 24: The Simple Power of the link

Web?

http://example.com/page1 http://eg.co.uk/listLink

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Web?

Linking at it’s corehttp://www.flickr.com/photos/leapkye/4407661949

The

Page 26: The Simple Power of the link

Web?

Linking at it’s corehttp://www.flickr.com/photos/leapkye/4407661949

The

Powerful

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Web?

©AllPosters.com

Linking at it’s core

link

The

Powerful

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WebThe

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WebThe

Semantic

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Flying Cars Technology

Ai

WebThe

Semantic

Got a bad press

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Linked DataLinked Data

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Linked Data

Built on Semantic Web Standards

Linked Data

Page 33: The Simple Power of the link

Linked Data

Built on Semantic Web Standards

All about identifying and linking things

Linked Data

Thing

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Identifying things

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Identifying things

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Identifying things

1969-059A

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Identifying things

spacecraft/1969-059A

1969-059A

Page 38: The Simple Power of the link

Identifying things

spacecraft/1969-059A

nasa.dataincubator.org/spacecraft/1969-059A

1969-059A

Page 39: The Simple Power of the link

Identifying things

spacecraft/1969-059A

nasa.dataincubator.org/spacecraft/1969-059A

http://nasa.dataincubator.org/spacecraft/1969-059A

1969-059A

Page 40: The Simple Power of the link

Identifying things

spacecraft/1969-059A

nasa.dataincubator.org/spacecraft/1969-059A

http://nasa.dataincubator.org/spacecraft/1969-059A

1969-059A

with URIs

Page 41: The Simple Power of the link

Things have attributeshttp://nasa.dataincubator.org/spacecraft/1969-059A

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Things have attributeshttp://nasa.dataincubator.org/spacecraft/1969-059A

28801.0kg

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Things have attributeshttp://nasa.dataincubator.org/spacecraft/1969-059A

28801.0kg

Columbia

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Things have attributeshttp://nasa.dataincubator.org/spacecraft/1969-059A

28801.0kg

Columbia

Apollo 11 CSM

CSM-107

United States

Cape Canaveral

Saturn 5

Page 45: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

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http://nasa.dataincubator.org/spacecraft/1969-059A.../

1969-059A

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http://nasa.dataincubator.org/spacecraft/1969-059A

⤵mass

28801.0.../

1969-059A

Page 48: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵mass

28801.0

Apollo 11 CSM

⤵name.../

1969-059A

Page 49: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵mass

28801.0

Apollo 11 CSM

⤵Columbia⤵

name name.../

1969-059A

Page 50: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵⤵mass

28801.0

Apollo 11 CSM

⤵Columbia⤵

name name.../

1969-059A

prefName

Page 51: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵⤵⤵mass

28801.0

Apollo 11 CSM

⤵Columbia⤵

name name

launch

.../1969-059A

../launch/

1969-059

prefName

Page 52: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵⤵⤵mass

28801.0

Apollo 11 CSM

⤵Columbia⤵

name name

launch16 July 1969⤵date

.../1969-059A

../launch/

1969-059

prefName

Page 53: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵⤵⤵mass

28801.0

Apollo 11 CSM

⤵Columbia⤵

name name

launch16 July 1969⤵date

⤵site

.../1969-059A

../launch/

1969-059

Cape Canaveral

prefName

Page 54: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵⤵⤵mass

28801.0

Apollo 11 CSM

⤵Columbia⤵

name name

launch16 July 1969⤵date

⤵site

N 28° 27' 31''⤵lat

.../1969-059A

../launch/

1969-059

Cape Canaveral

prefName

Page 55: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵⤵⤵mass

28801.0

Apollo 11 CSM

⤵Columbia⤵

name name

launch16 July 1969⤵date

⤵site

N 28° 27' 31''

W 80° 31' 59''

⤵⤵lat

long

.../1969-059A

../launch/

1969-059

Cape Canaveral

prefName

Page 56: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵⤵⤵mass

28801.0

Apollo 11 CSM

⤵Columbia⤵

name name

launch16 July 1969⤵date

⤵site

RDF

N 28° 27' 31''

W 80° 31' 59''

⤵⤵lat

long

.../1969-059A

../launch/

1969-059

Cape Canaveral

prefName

Page 57: The Simple Power of the link

http://nasa.dataincubator.org/spacecraft/1969-059A

⤵⤵⤵mass

28801.0

Apollo 11 CSM

⤵Columbia⤵

name name

launch16 July 1969⤵date

⤵site

RDF

N 28° 27' 31''

W 80° 31' 59''

⤵⤵lat

long

.../1969-059A

../launch/

1969-059

Cape Canaveral

<../1969-059A> mass 28801.0 .<../1969-059A> name “Apollo 11 CSM” .<../1969-059A> name “Columbia” .<../1969-059A> prefName “Columbia” .<../1969-059A> launch <../launch/1969-059> .<../launch/1969-059> date 1969-07-16 .<../launch/1969-059> site <..site/capecanaveral> .<..site/capecanaveral> lat “N 28° 27' 31''” .<..site/capecanaveral> long “W 80° 31' 59''” .

prefName

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RDF Triple

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RDF Triple

Thing attribute value

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property

RDF Triple

Thing value

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property

RDF Triple

Thing value

Thing property Thing

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property

RDF Triple

Thing value

Thing property Thing

../person/A

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property

RDF Triple

Thing value

Thing property Thing

../person/A hasParent

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property

RDF Triple

Thing value

Thing property Thing

../person/B../person/A hasParent

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property

RDF Triple

Thing value

Thing property Thing

../person/B

../person/B

../person/A hasParent

Page 67: The Simple Power of the link

property

RDF Triple

Thing value

Thing property Thing

../person/B

name../person/B

../person/A hasParent

Page 68: The Simple Power of the link

property

“Eric”

RDF Triple

Thing value

Thing property Thing

../person/B

name../person/B

../person/A hasParent

Page 69: The Simple Power of the link

property

“Eric”

RDF Triple

Thing value

Thing property Thing

../person/B

name../person/B

../person/A hasParent

Page 70: The Simple Power of the link

property

“Eric”

RDF Triple

Thing value

Thing property Thing

name../person/B../person/A hasParent

Merging

Page 71: The Simple Power of the link

RDF TripleMerging

Page 72: The Simple Power of the link

RDF TripleMerging

The same identifier in a different place still identifies the same thing

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Linked Data PrinciplesLinked Data Principles

Page 99: The Simple Power of the link

Linked Data PrinciplesLinked Data Principles

1. Use URIs as names for things

Page 100: The Simple Power of the link

Linked Data PrinciplesLinked Data Principles

1. Use URIs as names for things

2. Use HTTP URIs so people can look up those names

Page 101: The Simple Power of the link

Linked Data PrinciplesLinked Data Principles

1. Use URIs as names for things

2. Use HTTP URIs so people can look up those names

3. When someone looks up a URI, provide useful information, using the standards - RDF

Page 102: The Simple Power of the link

Linked Data PrinciplesLinked Data Principles

1. Use URIs as names for things

2. Use HTTP URIs so people can look up those names

3. When someone looks up a URI, provide useful information, using the standards - RDF

4. Include links to other URIs, so that they can discover more

Tim Berners-Lee - 2006

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Page 104: The Simple Power of the link

http://bbc.co.uk/nature/species/Mallard

Page 105: The Simple Power of the link

http://bbc.co.uk/nature/species/Mallard SameAs

Page 106: The Simple Power of the link

http://bbc.co.uk/nature/species/Mallard http://dbpedia.org/resource/MallardSameAs

Page 107: The Simple Power of the link

http://bbc.co.uk/nature/species/Mallard http://dbpedia.org/resource/MallardSameAs

http://www.w3.org/2002/07/owl/sameAs

Page 108: The Simple Power of the link

http://bbc.co.uk/nature/species/Mallard http://dbpedia.org/resource/MallardSameAs

primaryTopic http://blx1.bto.org/birdfacts/../bob1860.htm

Page 109: The Simple Power of the link

http://bbc.co.uk/nature/species/Mallard http://dbpedia.org/resource/MallardSameAs

depiction http://open.live.bbc.co.uk/. mallard_1.jpg

primaryTopic http://blx1.bto.org/birdfacts/../bob1860.htm

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http://www.flickr.com/photos/jolieodell/4540783805

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http://www.flickr.com/photos/jolieodell/4540783805

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Data Open and/or LinkedData Open and/or Linked

Page 124: The Simple Power of the link

Data Open and/or Linked

1. Data can be open, while not being linked

Data Open and/or Linked

Page 125: The Simple Power of the link

Data Open and/or Linked

1. Data can be open, while not being linked

2. Data can be linked, while not being open

Data Open and/or Linked

Page 126: The Simple Power of the link

Data Open and/or Linked

1. Data can be open, while not being linked

2. Data can be linked, while not being open

3. Data which is both open and linked is increasingly viable

Data Open and/or Linked

Page 127: The Simple Power of the link

Data Open and/or Linked

Paul Walk - UKLON

1. Data can be open, while not being linked

2. Data can be linked, while not being open

3. Data which is both open and linked is increasingly viable

4. The Semantic Web can only function with data which is both open and linked

Data Open and/or Linked

Page 128: The Simple Power of the link

http://www.flickr.com/photos/ferretsunlimited/499495786

Linked Data

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http://www.flickr.com/photos/ferretsunlimited/499495786

Linked Data

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Linked Data WebThe

©AllPosters.com

Page 131: The Simple Power of the link

⤵⤵Linked Data Web

The

©AllPosters.com

Page 132: The Simple Power of the link

⤵⤵Linked Data Web

The

©AllPosters.com

at it’s core

link

Linking

Page 133: The Simple Power of the link

⤵⤵Linked Data Web

The

©AllPosters.com

at it’s core

link

Triples

Page 134: The Simple Power of the link

⤵⤵Richard Wallis - so who is he?

Page 135: The Simple Power of the link

Richard WallisTechnology Evangelist

Richard Wallis - so who is he?

[email protected]@rjw

Semantic Tech& BusinessJune 2012

The Simple Power of the Link