the significance of crm in smb marketing
TRANSCRIPT
The Significance of CRM in SMB Marketing
A Customer Relationship Management (CRM)
application helps in better understanding customers
and prospects while improving your offerings..
CRM helps build additional context to the four Ps of
marketing..
Given the relative ease of access to CRM solutions, it is beneficial to adopt
a solution early on, since it allows to establish a standard operating
procedure while streamlining marketing processes..
A. Knowing Customers
B. Customer Lifetime Value
C. A/B Split Test
D. Retention Marketing
E. Improve Sales
F. Cross-Sell/Up-Sell
G. Lead Nurturing
Benefits of CRM
Key Areas Where CRM Impacts SMB Marketing:
A. Behavioural Analysis
B. Marketing Analytics
C. Marketing Segmentation
D. Resource Management
E. Digital Asset Management
F. Workflow & Collaboration
G. Advertising & Social Media
H. Campaign & Lead Management
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