the seven rules to digital business transformation
DESCRIPTION
More than just hiring a Chief Digital Officer, the digital business transformation requires a concerted strategy. These seven rules provide a guide post to begin the process of disrupting digital businessTRANSCRIPT
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Seven Design Rules for Digital Transformation and Digital Business June 30th, 2014!
R “Ray” Wang (@rwang0)!Principal Analyst & Chairman!
More than a Chief Digital Officer, we need Digital CXO’s!
#CDO @rwang0 www.ConstellationR.com
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. 2
7 Design Rules For Digital Transformation
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. 3
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved.
Rule 1: Digital disrup0on is more than just a technology shiG. It’s about transforming business models and how we engage.
3 #CDO @rwang0 www.ConstellationR.com
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. 4
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved.
Rule 2: We move from selling products and services to keeping brand promises.
4 #CDO @rwang0 www.ConstellationR.com
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© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved.
Rule 3: We serve 5 genera0ons of customers & workers, by digital proficiency, not by age Digital Na0ves, Digital Immigrants, Digital Voyeurs,
Digital Hold Outs, Digitally Disengaged 5 #CDO @rwang0 www.ConstellationR.com
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. 6
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved.
Rule 4: Data is the founda0on of digital business. Every touch point, every click, every digital exhaust is relevant insight.
6 #CDO @rwang0 www.ConstellationR.com
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. 7
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved.
Rule 5: If 20 % of your revenue is not an insight stream by 2020, you won’t have a digital biz model
7 #CDO @rwang0 www.ConstellationR.com
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. 8
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved.
Rule 6: You need more than a Chief Digital Officer to infuse digital into your organiza0on. You need a broad bench of Digital CXO’s 8 #CDO @rwang0 www.ConstellationR.com
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. 9
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved.
Rule 7: We must invest in digital ar0sans Authen0c |Relevant |Transparent| Intelligent
Speedy | Ar0s0c |Non-‐conformist
9 #CDO @rwang0 www.ConstellationR.com
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. 10
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved.
For more informa0on, visit www.Constella0onR.com
10 #CDO @rwang0 www.ConstellationR.com
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Thank you
R “Ray” Wang 650.918.6619
Twitter: @rwang0
http://blog.softwareinsider.org
www.ConstellationR.com
© 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. © 2010 -‐ 2014 Constella0on Research, Inc. All rights reserved. www.ConstellationR.com
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