the seo keyword research - the 'keyword' is traffic

Part Six: The Key Word is Traffic?'

Part Six: The
Key Word is Traffic?'

ByJon-MarcSpatcher

key cartoon.jpgTo Recap...

In Part five of the SEO Keyword Research Series we looked at'Is this Keyword Commercially Viable?

Thisshowed you how to measure whether your keyword is commercially a good enough for your site.

Thefourth important Key element considers if the keyword or phrase will provide you with the suitable levels of traffic to your business.

Afterall, if you do not get the traffic then you will never make the sales you want.

The traffic

Each keyword or phrase generates a different level of traffic.

Somewill provide a high level whilst others will provide a low level.

Unfortunately, over 90% of keywords have almost insignificant levels of traffic to them.

Additionally, people will pick random keywords for their site when they first establish resulting in poor traffic levels.

It is therefore important that you find the right keywords to ensure that you do get the traffic.

First Page of

Few people fully realise the difference between finishing first and seventh on the first page of Google.

Themajority of people will choose to pick the number one ranked site.

Lesspeople will choose to pick the other websites on that page. The breakdown is as follows:

Number 1 42%

Number 2 12%

Number 3 8%

Number 4 6%

Number 5 5%

Number 6 4%

Number 7 3%

google.jpegThe right Keyword...?

So, how do you measure the amount of potential traffic you will receive from a keyword?

Thisis relatively easy to do through GoogleAdwords.

Hereyou can add the keyword or phrase and then hit search.

Thiswill show you how many searches are completed on a particular keyword or phrase OR derivatives of those keywords.

Youcan then change the search criteria depending on the geographical requirements or competition levels.

Youcould then work out how many hits a keyword could produce if you were number one on the search results page.

An example

For example, say you were selling camping stoves.

Globallythere are 18,100 monthly searches for camping stoves.

Ifyou were number one on the search for this you would receive 42% of that number.

Thisis over 7600 hits.

Ifyou were fourth you would get 4% of the traffic which equates to approximately 724 hits.

Thisis a massive change of 1049%.

Alternatively

Thereare 49,500 global searches for stoves camping.

Theseare the same two words intheopposite order but could improve your traffic by over 273%.

Youcan see how using this tool could prove useful in assessing which keywords are key to you generating targeted traffic.

Additionally, there is software packages that you buy that will provide the information you require although it may be beneficial to manually do this initially.

I hope you can see that this, in conjunction with the other three key elements, is essential for you get the ranking and success you require in your online business.

Do these little tasks may take some time but will help to create long term success in your business.

To findout more go...

www.thesixfigurementorsmembership.com

to learnmore about The Six Figure Mentors andThe Six Figure Mentors Membership.

Youwill also finda FREE set of 7 video training sessions to get you started in internet marketing.

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the seo keyword research - the 'keyword' is traffic

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