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DISCLAIMER: The principles and suggestions in this handout and the THE SECRETS OF SUCCESSFUL BLOGS webinar are presented to apply to diverse personal and company situations. These materials and the overall seminar are for general informational and educational purposes only. The materials and the seminar, in general, are presented with the understanding that CareerTrack is not engaged in rendering legal advice. You should always consult an attorney with any legal issues.

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

THE SECRETS OF SUCCESSFUL BLOGS

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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MODULE ONE

What is a Blog and How to Use it to Grow Your BusinessA Blog is a form of _______________________ .

Purpose of a Blog:1. Establish you and your business as ____________________________________ .

2. Provide Valuable _____________________ to your clients and potential clients.

3. Help build ___________________________ with clients/potential clients.

4. Help potential clients _________________ on the internet.

5. Help you ____________________________ your products/services.

6. An additional ________________________ .

The Anatomy of a Blog:A website has ___________________________ .

A blog is made up of _____________________ .

History of Blogging

Great Blogging Resource: www.copyblogger.com/blog

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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MODULE TWO

Steps to Creating a Successful Blog1. Identify Your Target Audience:

2. Identify Your Objectives:

3. Identify the Type of Blog:

4. Choose Where to Host Your Blog:

Free Hosting Site: (Blogger.com or Wordpress.com)

Your Own Hosting Site: (Example: BlueHost.com – using Free Wordpress Software)

Pros: Pros:

Cons: Cons:

5. Create Your Blog:

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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MODULE THREE

Creating Relevant ContentWhat To Write About:What is YOUR #1 TOPIC? Write it here:

What are YOUR Related Topics? Write them here:

How To Find Topics:1. News/Current Events

2. What’s Trending in Your Industry

3. Personal Experiences

4. Other Blogs/Social Media

The Top 7 Things to Remember When Blogging

1. Speak the language of your

________________________________ .

2. Write an attention grabbing ________________________________ .

3. The importance of the ________________________________ .

4. Recommended length : ________________________________ .

5. Add ___________________________ .

6. Use _____________________________ in your post for SEO.

7. Encourage ______________________ .

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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Getting Traffic To Your Blog

SEO: S _____________ E _____________ O ___________________________ .

MODULE FOUR

Which of these 6 ways to drive traffic to your blog will YOU use?

1. Integrated Social Media

2. Commenting on Other Social Media Sites in Your Same Target Market

3. Build Your Email List

4. Create Joint-Venture Partners

5. Advertising

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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MODULE FIVE

Monetizing Your Blog1. Opt-In for a free report/video/course etc. to build your contact list

2. Google AdSense

3. Advertising

4. Other people’s products – affiliates

5. Your products

Which of these 5 ways do you want to use to monetize your blog?