the secrets of book categories on amazon
TRANSCRIPT
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Brought to you by: Author Marketing Experts
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Amazon – eBook and Print• Did you know? For books, Amazon is two sites:– one for eBooks– one for print
• Why does it matter? – When you’re picking a category on Amazon it’s important
to know that you have more than a few options– If you can dominate a category (meaning be number one)
you can start to trigger the Amazon internal algorithm to get more book exposure
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Category Selection• Amazon allows you up to two categories per
book, so you want narrow categories• How do you find narrow categories?
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Category Selection• This link: http://www.amazon.com/-/b/?
node=1000 will take you to this page
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Category Selection
• Clicking on the bolded genres will help you delve into that category even deeper.
• Traditionally this has been the best way to find your narrow, niche, category.
• Expert tip: Now there’s another way!
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Category Selection
• Head on over to Amazon.com and on the search bar, highlight “Kindle Store” and click GO. Don’t put anything in the search bar.
• This drops you to the eBook side of Amazon, so the other half of the Amazon book site.
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You’ll see a page that pops up that looks similar to this:
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• From here, click Kindle eBooks on the left hand side.
• Start doing searches based on your market/genre.
• But here’s the surprising thing: most authors don’t use this method. How do I know this? Well, have a look.
Category Selection
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Category Selection• Let’s say you’re a business author and you
have a book on business leadership. Here is the page you’ll wind up on.
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Category Selection
• Note the categories off to the left
• Now let’s dig deeper.
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Category Selection• Let’s say you have a book on business life. • So anything related to health and business,
business organization, even work-life-balance. Here is the page you’ll see:
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Category Selection• Now, take a closer look at the
category “work life balance” … it only has 132 books in it. Is that possible?
• Yes, it is. • The reason is that many
publishers don’t know to do a second category search this way so they’re putting their books in overly crammed categories that seem to fit.
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Category Selection
• The categories you’ll get doing this search look different than the ones you’ll get using that other URL
• It’s a good idea to do both searches.• Expert tip: Remember, you are allowed broad
categories, but you want a narrow subset of those categories that has few competing titles.
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Expert Tip• Also, remember if your
book is fiction that themes are very active on Amazon now.
• See our previous post: http://www.amarketingexpert.com/big-changes-amazon-categories/
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