the secret to rapid growth in any market: take your company to the next level with customer success

THE SECRET TO RAPID GROWTH IN ANY MARKET

Lincoln Murphy, FounderSixteen Ventures

Take your company to the next levelwith Customer Success

Lincoln Murphy@lincolnmurphy

3 FUN FACTS ABOUT LINCOLN

Fun Fact #1

Fun Fact #2

Fun Fact #3

Take your company to the next level with

Customer Success

Who’s heard ofCustomer Success

before today?

Copyright © 2015 Sixteen Ventures. All rights reserved.

HandRaisingClinic!

Who’s heard ofCustomer Success

before today?


Who has aRecurring Revenue

Business?


Who intends to dobusiness with a customermore than one time?


The initial sale is critical, but it’s just the tip of the iceberg

Develop a Sense of Urgencyaround Value Delivery


When your customers achieve their Desired

Outcome through their interactions with your

company, that is customer success.


ReadyWillingAbleAcquisition EfficiencySuccess PotentialExpansion PotentialAdvocacy Potential


Ideal Customer Profile

Ideal Customer ProfileReadyWillingAbleAcquisition EfficiencySuccess PotentialExpansion PotentialAdvocacy Potential


Desired Outcome is Transformational1. Acquire the Best Customers2. Engage & Deliver Value Quickly3. Expand Their Investment4. Mobilize your Advocates5. Retain & Renew Customers


1. ACQUIRE THE RIGHT CUSTOMERS


2. ENGAGE & DELIVER VALUE QUICKLY



Success Milestones

3. EXPAND THEIR INVESTMENT


4. MOBILIZE YOUR ADVOCATES


5. RETAIN & RENEW CUSTOMERS


WHAT ABOUT CHURN?


For a Deep-Dive on Customer Success

http://sixteenventures.com/pipelinedeals



“The purpose of business is to create and keep a

customer.”

For a Deep-Dive on Customer Success


