the secret to building a growth hacking machine
TRANSCRIPT
Growth Hacking Secrets From Business Idea to Execution
BY EHSAN JAHANDARPOUR
@Kissmetrics
#KissWebinar
@thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Ehsan is a globally recognized growth hacker who was ranked by Forbes magazine among the top 20 growth
hackers in 2016. Ehsan writes for Entrepreneur Magazine, Huff-Post, and many other journals. Whenever
not working, you’ll find him Reading, Cooking, and watching Movies.
EHSAN JAHANDARPOUR Growth Hacking Influencer, Jahandarpour.com
@jahandarpour
https://Jahandarpour.com
#KissWebinar
@jahandarpour
1 Section One - Introduction
Components of a Solid Growth Hacking System
Choosing the right Business Pattern
Free and Paid Tools to find the right Market to penetrate
2 Section Two – How to Create The Growth Hacking System
3 Section Three – Kicking ass with Ranking Boosters in Content Marketing
TABLE OF CONTENTS
Categories of Ranking Boosters
The Solid “Content Framework”, and how to create one
Optimizing the Content and Landing Pages using Customer Journey Optimization AKA CJO
WATCH WEBINAR RECORDING NOW
“To achieve success with Growth Hacking you must have The Right Mindset, The Right Tools, and The
Right Strategy.”
- EHSAN JAHANDARPOUR
Components of a Solid Growth Hacking Machine
6 Essential Components of a Solid Growth Hacking Strategy
6 Essential Components of a Solid Growth Hacking Strategy
6 Essential Components of a Solid Growth Hacking Strategy
6 Essential Components of a Solid Growth Hacking Strategy
6 Essential Components of a Solid Growth Hacking Strategy
6 Essential Components of a Solid Growth Hacking Strategy
3 Phases of Growth Hacking System
Attract
Engage
Maintain
Acquire
Your growth hacking System must be
AsystemaAcapproachthatcanbe
• adopted,• op)mized• andrepeatedtoboostthegrowthrateofyourbusiness.
3-Phases of Growth Hacking Framework
Attract
Engage
Maintain
Acquire
Your growth hacking Strategies must be
• AlignedwithyourBusinessObjecAves,• andcanbepluggedintoonephaseofthegrowthhackingframework.
Pre Post
3-Phases of Growth Hacking Framework
Phase 1
Attract
Engage
Maintain
Acquire
These Strategies are Designed to
• AOractNewCustomers
“Thosewhodon’tknowyouanddon’tcareaboutyour
business”
3-Phases of Growth Hacking Framework
Phase 1
Attract
Engage
Maintain
Acquire
The Strategies that You should focus on are
• ValueProposiAonCanvas
• CJOStrategy
• ForumMarkeAng
• LinkBuilding
• TrafficFlowMechanism
• RankingBosters
• Andmanymore
• …….
3-Phases of Growth Hacking Framework
Phase 2
Attract
Engage
Maintain
Acquire
The Strategies that are designed for phase 2
• Thestrategiesthataredesignedforthisphaseonlycometothepicturewhenyou’veaOractedthe
prospects
3-Phases of Growth Hacking Framework
22
Phase 2
Attract
Engage
Maintain
Acquire
The Strategies that are designed for phase 2
• NewlyAcquiredCustomers
• ExisAngCustomers
• AndInacAveCustomers
3-Phases of Growth Hacking Framework
Phase 3
Attract
Engage
Maintain
Acquire
These Strategies are designed to
• IncreaseyourLifeAmeValueorLTV
• AndreduceyourCostofcustomeracquisiAonorCAC
–
• CACis500%morethatcostofretainingacustomer
3-Phases of Growth Hacking Framework
Business Patterns & Market Intelligence
HOW TO FIND THE RIGHT MARKET TO PENETRATE
Growth Hacking Strategy, The Starting Point
Product-Market-Fit
Business Patterns
Business Patterns
Other Tools
• SEMRush
• GKP• Quora• Spyfu• Kissmetrics
Business Patterns
Other Tools
• SEMRush
• GKP• Quora• Spyfu• Kissmetrics
Ranking Boosters in Content Marketing
HOW TO OUTRANK YOUR RIVALS THE RIGHT WAY
Ranking Boosters
Ranking Boosters
- Content Is Not The King Anymore - Get rid of the “Publish-n-Pray”
Approach - Focus on Long Term Results, as
well as Low Hanging Fruits
Customer Journey Optimization
Inanutshell,CustomerjourneyopAmizaAonisabout
designingasetofintuiAve,andeducaAonallanding
pages,andwalkingyourcustomerstothroughtheright
paththatresultsin“lowercustomeracquisi)on”costand“higherrevenue”.
Customer Journey Optimization
60%NewCustomers-Inexperienced
40%NewCustomers-Experienced
The
BeginnersGuide
Customer Journey Optimization
Remember, “Growth hacking is not only about
Marketing; In fact, it’s above and Beyond.”
- EHSAN JAHANDARPOUR
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
EHSAN JAHANDARPOUR Growth Hacking Influencer, Jahandarpour.com
@jahandarpour
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Questions?