the secret sauce of idea generation. everything brilliant starts with an idea
TRANSCRIPT
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The Secret Sauce of idea generation
(which isn’t a secret at all)
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
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Copyright Michael Allen, EverythingBrilliant.co.uk 2014
First, the basics.
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Copyright Michael Allen, EverythingBrilliant.co.uk 2014
What are ideas?
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Copyright Michael Allen, EverythingBrilliant.co.uk 2014
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Copyright Michael Allen, EverythingBrilliant.co.uk 2014
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Copyright Michael Allen, EverythingBrilliant.co.uk 2014
It’s as simple as that.
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Copyright Michael Allen, EverythingBrilliant.co.uk 2014
MORE CONNECTIONS = MORE IDEAS
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We can trigger more connections with provocations
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
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Provocations can jolt us into an emotional state
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Or inspire us
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What in this photograph of a colleague’s desk will change in
the next 5 years?
Or ask us to think of the future
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What processes or process steps do you take that waste time or add no value?
Or ask questions that don’t get asked enough
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Go where smart people go
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Go where ideas thrive
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Be inquisitive
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Allow yourself to be inspired
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But most of allWhen you have ideas. Write them down. Don’t filer them first, write them down. Ideas trigger ideas which trigger ideas.
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
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Copyright Michael Allen, EverythingBrilliant.co.uk 2014
That’s it, that’s the secret sauce. If you want more ideas, create the opportunities to make more connections