the secret relation between big data, e-commerce and mel gibson ||| presented @global e-commerce...
TRANSCRIPT
![Page 1: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/1.jpg)
BIG DATA, MEL GIBSON, E-COMMERCETHE SECRET RELATION BETWEEN
Tomi [email protected]
facebook.com/adatlaborTWITTER: @data36_com
![Page 2: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/2.jpg)
3 cas
e stu
dies
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3 cas
e stu
dies HOW MUCH does THIS BUTTON COST?1.
![Page 4: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/4.jpg)
3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH does THIS BUTTON COST?1.
![Page 5: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/5.jpg)
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH does THIS BUTTON COST?1.
![Page 6: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/6.jpg)
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH DOES THIS BUTTON COST?1.
![Page 7: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/7.jpg)
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3000 € / month
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A B
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B
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3 tips to A/B TEST
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#1 CTA BUTTON - SIZE, COLOR, WORDING…
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#2 - PEOPLE FOCUS vs. PRODUCT FOCUS
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NEVER USE STOCK PHOTOS!
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#3 - SLIDER vs. SMALL PICTURES
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#3 - SLIDER vs. SMALL PICTURES
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+1 - BEARD?
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BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH THIS BUTTON COSTS?1.
![Page 19: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/19.jpg)
Kevin Hillstrom
vsAcquisition mode
loyalty mode
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ANNUAL REPURCHASE RATE
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ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
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ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
![Page 23: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/23.jpg)
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
![Page 24: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/24.jpg)
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
<40%
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ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
<40% Acquisition mode
![Page 26: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/26.jpg)
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
![Page 27: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/27.jpg)
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
>60%
![Page 28: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/28.jpg)
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
>60% loyalty mode
![Page 29: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/29.jpg)
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH THIS BUTTON COSTS?1.
![Page 30: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/30.jpg)
FULL ANALYSIS
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HEATMAPS
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HEATMAPS
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HEATMAPS
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AB TESTS - 8 versions
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USER TESTS
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MORE AB TESTS
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RELEASE
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START AGAIN…
![Page 39: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/39.jpg)
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH does THIS BUTTON COST?1.
![Page 40: The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona](https://reader035.vdocuments.us/reader035/viewer/2022062412/58f9a96a760da3da068b6e5a/html5/thumbnails/40.jpg)
BIG DATA, MEL GIBSON, E-COMMERCETHE SECRET RELATION BETWEEN
Tomi [email protected]
facebook.com/adatlaborTWITTER: @data36_com