The Search Continues:

Trends in SEO and SEM

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Moderated by

Head of Magento Merchant and

Partner Marketing

Danny Essner

dessner@ebay.com

@dessner

Seth Rand - CEO, Rand

Internet Marketing

seth@randseo.com

@sethrand

Our Panel:

Christopher Hamze - Digital

Strategist, Electric Pulp

christopher@electricpulp.com

@chrishamze

Mike Mothner - CEO,

WPromote

mike@wpromote.com

@mothner

Key Discussion Topics:

1. Creating Authority through Content

2. Google Shopping

3. Retargeting Trends

4. Google Enhanced Campaigns

5. Mobile Optimization

Additional Reading:

http://www.google.com/adwords/enhancedcampaigns/

http://www.google.com/ads/shopping/