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We had Interviewed 3 businesses

Bali Hai Seafood restaurant

Bubba Gump Shrimp Co.

The Manhattan Fish Market

Background of The Businesses

The Bali Hai Seafood Restaurant

Chinese style restaurant

Interviewee : Mr.Steve Foong (Manager)

strategically located in the famous tourist spot for local food in all markets, the Gurney Drive.

Penang, Gurney Drive

Menu : It has various types of sea animals cooked in different types of ways.

'If It Swims We Have It‘

Signature Dishes :

steamed grouper, sauteed scallop, Seafood fried rice

Franchise, American style restaurant

Interviewee : Mr.Pravin (Assistant Chef)

Bubba gump shrimp and co.

strategically located in Sunway Pyramid Shopping Mall, Bandar Sunway. (Klang Valley)

Klang valley, Bandar Sunway

Menu : mostly shrimp, cooked in different

ways (fried, steamed, etc.)

Signature Dishes :

Fried Shrimp , Shrimper’s shrimp ,‘ I’m stuffed! ’ Shrimp

The Manhattan Fish Market

Franchise, American style restaurant

Interviewee : Mr.Anchloy Genki (Supervisor)

strategically located inside Sunway Pyramid Shopping Mall, Bandar Sunway. (Klang Valley)

Klang valley, Bandar Sunway

Menu : cooked in different ways such as grilled,

fried, steamed, flamed and many more.

Signature Dishes :

Grilled Platter , Flaming Platter, Shrimp Aglio Olio,

The restaurant is located just by the roadside, which makes it unhygienic due to the carbon monoxide from vehicles which can affect the customers eating the food.

Weakness & Recommendation – Bali Hai Seafood

Reccomendation:Cover part of the restaurant up to maintain the cleanliness and the

ambience of the restaurant.

There isn’t much parking lots based on what we saw when we were there. The reason is because it is by the roadside and there is moving traffic which makes customers have difficulty to park by the side.

Weakness & Recommendation

Recommendation: Provide parking spaces for the ‘Bali Hai Seafood Restaurant’

customers.

there are only 4 types of dishes for fish (salmon, fish, crab and shrimp).

Weakness & Recommendation – Bubba gump Shrimp

Recommendation: is for the company is to issue new

products monthly or every 2 weeks, instead of the current

annual time.

Bubba Gump’s Fish & chips are for RM25.90, whereas in Manhattan Fish Market, their Fish & chips range from RM12.50 to RM19. Aside from food, drinks are only too pricey ranging from RM12 to RM25.

Recommendation: is to sell products almost equal to competitors where demand can be equal.

Weakness & Recommendation

Based on unbiased reviews, customerscomplained their bad services such asgiving wrong reciepts, ill-mannered attitudes or not responding to calls.

They also lack communication skills such as speaking softly or unable to speak English. For a

restaurant whose strategy to compete is to prioritize service, they simply can’t do so if this

keeps up.

Weakness & Recommendation – The manhattan fish market

The seats for families & groups were arranged properly, however the seats for a private 1-2 people seating were unorganized & compact, moreover the paths in between the tables were zigzag shaped, which makes it inconvenient for customers to move around.

Weakness & Recommendation

Conclusion

Based on our analysis, Bali Hai would be the more commercially successful business.

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Gomakan.com. (2014). Bubba gump shrimp co. @ sunway pyramid | gomakan. [online] Retrieved from:http://gomakan.com/go/bubba-gump-shrimp-co-at-sunway-pyramid[Accessed: 13 Jan 2014].

Biz.yellowpages.com.my. (2013). Bali hai seafood restaurant. [online] Retrieved from:http://biz.yellowpages.com.my/balihaiseafood/ [Accessed: 13 Jan 2014].

Bali Hai Seafood Market Official WebsiteIn-text: (Balihaiseafood.com, 2012)Bibliography: Balihaiseafood.com. (2012). Bali hai seafood market official website. [online] Retrieved from: http://balihaiseafood.com[Accessed: 17 Nov 2013].

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Bali Hai Seafood Market, Penang Island - Restaurant Reviews - TripAdvisorIn-text: (Tripadvisor.com.my, n.d.)Bibliography: Tripadvisor.com.my. (n.d.). Bali hai seafood market, penang island - restaurant reviews - tripadvisor. [online] Retrieved from: http://www.tripadvisor.com.my/Restaurant_Review-g660694-d1889010-Reviews-Bali_Hai_Seafood_Market-Penang_Island_Penang.html [Accessed: 13 Jan 2014].

Pinang Taste Seafood Restaurant, Georgetown - Restaurant Reviews - TripAdvisorIn-text: (Tripadvisor.com.my, 2012)Bibliography: Tripadvisor.com.my. (2012). Pinang taste seafood restaurant, georgetown - restaurant reviews - tripadvisor. [online] Retrieved from: http://www.tripadvisor.com.my/Restaurant_Review-g298303-d5615461-Reviews-Pinang_Taste_Seafood_Restaurant-Georgetown_Penang_Island_Penang.html [Accessed: 11 Jan 2014].

Pantai Seafood Restaurant ( 水上人家 ) @ Kg. Sg. Kayu Ara, Petaling JayaIn-text: (Sumptuos, 2012)Bibliography: Sumptuos ( 2012,21st January 2012). Pantai seafood restaurant ( 水上人家 ) @ kg. sg. kayu ara, petaling jaya. Sumptuous®, [web log] Retrieved from:http://sumptuousblog.wordpress.com/2012/01/21/pantai-seafood-restaurant- 水上人家 -kg-sg-kayu-ara-petaling-jaya/ [Accessed: 11 Jan 2014].

Fresh & Delicious Seafood at Ocean Green Seafood Restaurant, PenangIn-text: (Lam, 2010)Bibliography: Lam, C. ( 2010,23rd March 2010). Fresh & delicious seafood at ocean green seafood restaurant, penang. What2See : Best of Penang Food!, [web log] Retrieved from:http://www.what2seeonline.com/2010/03/fresh-delicious-seafood-at-ocean-green-seafood-restaurant-penang/ [Accessed: 11 Jan 2014].

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Thank you for listening~