the sea awaits you
TRANSCRIPT
The sea awaits you
October 12-17 2021PORT VELL
The sea returnsWe make possible the sea
as a way of life
Today, connections between people and personal encounters are more necessary
and useful than ever.
To feel, surprise, excite, make you enjoy ...
The Barcelona International Boat Show returns from October 12 to 17 2021 with
more enthusiasm and energy than ever to offer new experiences to the entire
community of sea lovers.Welcome on board!
The most anticipated sea lovers social event is back
We want to share the future with you.
Become the referenceplatform for small and media lengths, 90% of the market.
01
Empower the internationalvisitors and their businesspotential.
04
Promote innovation and ecological transition of theindustry internationally.
02
The event as a City project: Barcelona as the internationalcapital of the blue economy.
05
Create the largest4.0 community linked to leisure and sports at sea.
03
Business
Innnovation
Entertainment
The event evolves with habitsof the new buyers and sea´s fans
The event as a365 platform
Nothing can replace the experience or the impact that the in-person event causes on our audience.
But we want to be more by your side than ever by offering you a 365 communication platform that permanently connects you with the sea fans from
innovation, entertainment and business.
A loyaland qualified
audience
With the new proposal we adaptto the needs of our loyal fans and evolve to attract new audiences
and customer profiles.
250participating brands
+ 57.000visitors
31,7%come with purchase intention
19%are professional visitors
31%visit us for the first time
We want to continue evolving with you
The face-to-face event will be reinforced with new digital promotion tools to offer you a new 365 business projection.
5 days Marketplace
Nautical exhibition
Product centric
Exhibition
Punctual visitors
New products and services
Static participation
Platform 365
The sea as a way of life
User centric experience
Exhibition and digital contents
Growing and articulated community
Innovation and transition to blue economy
Dynamic and constant interaction
CURRENT MODEL FUTURE MODEL
A value proposition for each target group
I L
IKE
SA
ILIN
G
BU
SIN
ES
SI L
IKE
SE
A S
PO
RT
SP
AR
TN
ER
SH
IPS
BUYER SEA LOVER FUN SEEKER
PROFESSIONAL INNOVATOR CONSCIOUS
DECIDE DISCOVER ENJOY
CONNECT BOOST PROMOTE
In which way we may help themW
hat
do
th
eyn
eed
?
In which way we may help them
Wh
atd
o th
eyn
eed?
A new user centricexperience
USER
Experience
Share
Pla
y
Dis
cov
er
There are as many ways to enjoy the sea as there are customer profiles.
For this reason, we offer new content and experiences inside and outside the event to
present solutions adapted to both those who like to sail and those who practice or seek to
get started in water sports.
Sportainment / Music / Food
Social community / Privileged ClubBranded contents
Sea S
po
rtsB
rand
exp
eriences
/ Test p
rod
ucts
Bra
nd
s, p
rod
uct
s&
ser
vic
es/
Inn
ov
atio
ns
/ T
ren
ds
The transformation is underway
Innovation and blue economy
Sportainment Business factor
Qualified visitors 4.0 Community
We have a plan to offer you more and better opportunitiespromotion and business acting in 5 specific areas:
Blue Economy
NAUTIC TECH
The future depends on respecting and caring for our seas and oceans.
We want to accompany you in your ecological transition process.
We promote sustainability, innovation and technology through conferences and business meetings aimed at the most
innovative companies, professionals and startups at an international level.
Sportainment
THE THRILL OF SPORTS
We will be present at major sports competitions to generate engagement in
our community and attract new audiences to the Show.
In addition, in our FUN BEACH AREA we will carry out initiation sports activities
to different types of nautical sports.
PROMOTING SEA SPORTSAMONG YOUNG PEOPLE
Business FactorPRIVILEGE ON BOARD EXPERIENCE PROGRAM
Your best clients deserve special attention.We promote a new program to attract and retain VIP buyers,
offering them everything from accommodation to guided tours and personalized experiences.
Always on.
THE LARGEST DIGITAL 4.0 COMMUNITY FROM THE SEA AS A WAY OF LIFE
Creating editorial and audiovisual content adapted to each profile of our audience, whether they are professionals, shipowners or lovers of the sea and
water sports.
Why to join with us?
This just happensat the Boat Show
01 02 03
With more than 250 participatingbrands we generated the most
effective network effect.
50% of the spanish marketnegotiations and sales start
here
The event is a catalyst thatspeeds up decision making
and business potential.
The greatest media momentum of the nautical
industry
We put together the latestinnovation and trends by the keyglobal brands and stakeholders.
The sea as a way of life has a lot of potential.
04
Connect with new customers and audiences through the event, its communication channels and its
social networks.
We encourage new customers loyalty
05
The brands communication needsand the interest of the public go
beyond the physical event.
The birth of a newCommunity 4.0
06
Your brand mayhave a relevant role from the
beginning.
Why to join with us?
07 08 09
The ideal scenario to present your products and
make an impact on your audience through new
digital content in our RRSS.
We have all sea lovers. All of them.
We connect with all target groupsby adapting our story-telling, value
proposition and visitors eventjourneys in a personalized way.
More connectiongenerates more value.
Greater interaction increases thenetwork effect for business.
Without innovation and entertainment there is no
business.
Why to join with us?
