the science of success part 2 entrpreneur forum

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The Science of Success: Using Brain-based Principles to Get the Best From Yourself and Others Part 2: Application of Brain-Based Principles

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Part 1 of the Brain Science of Success at the Cleary University Entrepreneur Forum, October 5, 2011.

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Page 1: The Science Of Success Part 2 Entrpreneur Forum

The Science of Success:Using Brain-based Principles to Get the Best From Yourself and Others

Part 2: Application of Brain-Based Principles

Page 2: The Science Of Success Part 2 Entrpreneur Forum

1. Practical application of brain principles to maximize efficiency, assess risk, and reduce distractions when working.2. Understanding resistance in others and what you can do about it3.Helpful memory techniques4. Questions

What will my brain get out of this?

Page 3: The Science Of Success Part 2 Entrpreneur Forum

• The Brain has a finite amount of energy in the form of glucose

• Certain brain structures use more energy than others

• There are ways to use energy more efficiently

Page 4: The Science Of Success Part 2 Entrpreneur Forum

The PFC is heavily involved in making decisions, prioritizing and problem solving.

Due to the complexity of it’s role, it uses a tremendous amount of Energy.

Page 5: The Science Of Success Part 2 Entrpreneur Forum

Question: How many people check email first thing in the morning?

Page 6: The Science Of Success Part 2 Entrpreneur Forum

Responding to emails first thing in the morning is extremely taxing on the brain often leading to a tired, burned-out brain.

Every time you read an email, you have to make a decision- act, respond later, trash, forward it… all of these decisions use PFC energy.

Therefore, use the first part of your day to plan and prioritize your tasks

Page 7: The Science Of Success Part 2 Entrpreneur Forum

The prefrontal cortex is also involved in multi-tasking which is task switching in disguise.

 Here’s why:

Task 1 recruits resources via the PFC

Task 2 has to disengage from Task 1 and recruit for new task

Each time you switch, the brain loses energy!

Page 8: The Science Of Success Part 2 Entrpreneur Forum

The basal ganglia stores and repeats patterns. A simple example would be drinking a glass of waterA more complex pattern would be riding a bicycle.

It allows you to do two things at once…within limits.

So if you get help from your basal ganglia, you can “multi-task.”

Page 9: The Science Of Success Part 2 Entrpreneur Forum

A few examples of task switching:

• Having multiple windows open on a computer

• Switching from cell phone to computer

• Returning emails immediately

Interrupting someone’s train of thought used to be very bad but now we do it to ourselves everyday!

Page 10: The Science Of Success Part 2 Entrpreneur Forum

The anterior cingulate cortex gets fired up when distractions are present!The ventrolateral prefrontal cortex inhibits distractions!

Page 11: The Science Of Success Part 2 Entrpreneur Forum

It is the devil versus the angel!Shall I? Shan’t I?

When you focus, remove external distractions.

Inhibit distractions early on before they take on momentum.

Meditation can help create awareness around distractions. Am I getting off track?

Remedies:

Page 12: The Science Of Success Part 2 Entrpreneur Forum

New research from Dr. Dario Nardi, a professor at UCLA suggests there is certain types of EEG brain activity associated with psychological type.

One way psychological type is defined is the by the Myers-Briggs Type Indicator (MBTI)

Page 13: The Science Of Success Part 2 Entrpreneur Forum

• The ENFP/ ENTP personality type is overrepresented in the entrepreneur population

• Strengths include creativity via transcontexual thinking….ideas, ideas, ideas!

• Weaknesses include burn-out and poor follow-through on ideas

Page 14: The Science Of Success Part 2 Entrpreneur Forum

Brain activity associated with ENTP/ENFP personality types leading to creativity but also burn-out and poor follow-thru.

Page 15: The Science Of Success Part 2 Entrpreneur Forum

Ways to work with a “Christmas Tree Brain”:

• Meditation (Builds awareness)

• Set daily objectives at the start of your day

• Eliminate distractions

• Have a colleague help you stay on task!

Page 16: The Science Of Success Part 2 Entrpreneur Forum

Memory: There are many types of memory

One type of memory is working memory or the ability to hold a number of items in the mind at once and manipulate them.

Working memory uses considerable brain energy and sometimes makes creative solutions difficult

Page 17: The Science Of Success Part 2 Entrpreneur Forum

The MORE information you can take out of working memory and physically place on cards, idea boards, notes etc… the more brain energy you have to work the problem.

Page 18: The Science Of Success Part 2 Entrpreneur Forum

One last brain topic: Understanding resistance in others

Page 19: The Science Of Success Part 2 Entrpreneur Forum

Dopamine, the neurotransmitter of desire. It creates a toward response rather than one of avoidance.

Each time an individual is forced to comply rather than led to comply by way of a personal insight or motivation, you are unlikely to get cooperation because….

The brain gets no reward!

Page 20: The Science Of Success Part 2 Entrpreneur Forum

So how you frame a question or request makes all the difference!

What have you done in the past that has really worked? (YES!....Dopamine for the brain!)

vs.

What did you do that messed that up? (NO! No dopamine! )

***As a general rule, negative feedback/problem orientation puts others in a defensive/resistant mood

Page 21: The Science Of Success Part 2 Entrpreneur Forum

Top 3 Points to Remember:

1. Fear/Avoidance is largely due to an overactive amygdala/basal ganglia response. It kept our ancestors safe but it keeps us from taking risks.

• Take a few deep breaths to calm your system then find a solution.

Page 22: The Science Of Success Part 2 Entrpreneur Forum

2. The prefrontal cortex is the most sophisticated part of the brain but it uses the most energy.

• Avoid frequent task switching.

• Prioritize your day before you do anything else!

Page 23: The Science Of Success Part 2 Entrpreneur Forum

3. Your brain has structures that serve to create interest as well as inhibit unwanted stimuli.

• Eliminate distractions.

• Meditate to create awareness around loss of attention and increase the capacity to refocus.

• Move toward the positive rather than avoid the negative!

Page 24: The Science Of Success Part 2 Entrpreneur Forum

More reading to deepen the learning

Page 25: The Science Of Success Part 2 Entrpreneur Forum

Your Brain at Work by David Rock

Written by a workplace coachPractical solutions The author uses the metaphor

of a stage production to describe the brain.

Page 26: The Science Of Success Part 2 Entrpreneur Forum

Choke : What the Secrets of the Brain Reveal About Getting It Right When You Have toBy Sian Beilock

Whether you want to make a great first impression or lower your golf score, this book is loaded with useful strategies.

By the way… the author is a partan grad!

Page 27: The Science Of Success Part 2 Entrpreneur Forum

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