the science of good design
TRANSCRIPT
THE SCIENCE OF GOOD DESIGN
MICHEL FERREIRAmultimichel
A M ST E R DA M
B+
42
24
1,000,000+Active Properties
1,000,000+room nights every 24hr
224Countries
42Languages
74Currencies
11kEmployees
3rd Largest E-commercewebsite in the world
HiPPO
What is good
design?
Fonts? Colors? Customers care not about these things.
ABTESTING
1. We Make observations.
2. Formulate a hypothesis.
3. Design an experiment to test the hypothesis.
4. Evaluate the results of the experiment.
5. Accept or reject the hypothesis.
S.M.A.R.T.
Specific
MeasurableMeasurable
Achievable
Realistic
Timely
Stuart FrisbyDirector of Design Booking.com
Data
source: @lukew
Pitfall
No Such thing as magic
GoodDesign
Thank you!@multimichel
www.workingatbooking.com