the science of email marketing
TRANSCRIPT
The Science of Email Marketing 2012 The evolution of email.
Dan Zarrella
Social Media Scientist
#EmailSci
Challenges
Takeaway:
Email marketing
must evolve.
Content
Filtering
Takeaway:
Tell me what
I get from your emails.
Takeaway:
Beware of
sales-y jargon.
Takeaway:
Send passionate
emails.
Takeaway: If you must, use
brackets not parenthesis.
Takeaway:
Personalize
your emails.
Takeaway:
Send visual
emails.
Takeaway:
Link your
emails well.
Takeaway: Segment to be “particularly”
and “specifically” relevant.
Timing
Email = Homework
Takeaway:
Your newest subscribers
are your best.
vs
Takeaway:
Experiment sending
on weekends.
Takeaway:
Email early in
the morning.
Subscribers
Takeaway:
Give visitors something
for subscribing.
Takeaway:
Use subscriber-only
special offers.
Takeaway:
Experiment with action-
based buttons.
Thank you!