The University isproud of all the CPA boardexam passers alongside thesetopnotchers and looks for-ward to reaping the cream ofthe crop of the institution bymaintaining this standard forgenerations to come.

The University ofSan Carlos has always proveditself to be one of the mostexceptional universities in thenation, and the university’sDepartment of Accountancyhas certainly contributed tothis title of excellence. Thegraduates of the Bachelor ofScience in Accountancy con-firm time and time again thatgreat effort and dedication tothe academics will be reward-ing, proven by the fact thatthe results of the CPA Licen-sure Examinations have al-ways been favorable for manyyears now.

This year, the Schoolof Business and Economics isproud to announce that the

University of San Carlos isconsidered by the Profes-sional Regulation Commissionas the one and only school inthe country to be a top per-forming school in the May2012 CPA Licensure Exami-nation. USC is also the first inthe Visayas to be a Top Per-forming School. The Nationalpassing percentage is 37.44%and USC garnered a passingpercentage of 83.33%.

Along with this insti-tutional honor, three out-standing individuals also gar-nered top spots on the list.They are Gianna Tan Chua(4th place), Kenneth JeffersonUn Uy (7th place), and Shear-ilynn Lim Go (10th place).

CPA Topnotchersby Johanna Yap

I N S I D E T H I SI S S U E :

AccountingTeachers’Conference

2

SBE HoldsGeneral Assembly

2

USC JPIA HarvestsNational Awards

3

USC Joins PilipinasSIFE NationalFinals

4

ONE CEBU - USCDelivers One-TwoPunch

5

ExpandingDevelopment tothe Local Level

6

EconomicsConducts MarketExperiment

6

Turismo Sugbo 7

AU - USC StudentsCultural ExchangeProgram

7

InternationalDeans’ Course

8

T H E O F F I C I A L N E W S

P U B L I C A T I O N O F

T H E U S C S C H O O L

O F B U S I N E S S A N D

E C O N O M I C SA U G U S T 2 0 1 2V O L U M E 2 , I S S U E 1

Online versionavailable at

issuu.com/usc-sbe

The SBE Times

Three Carolinians garnered topspots in the May 2012 CPALicensure Examination.

Photo taken from USC website

P A G E 2

Accounting Teachers’ Conferenceby Adrian Bolanio

The Departmentof Accountancy participatedin the 20th AccountingTeachers’ Conference(ATC) last May 23-25,2012, at the CostabellaTropical Beach Hotel inMactan Island, Cebu. Thisyear’s theme is “Teaching

excellence and sustainableresearch: Key to qualityaccounting education.”

The conference isan annual event hosted andorganized by the PhilippineInstitute of Certified PublicAccountants (PICPA) andNational Association ofCPAs in Education Inc.(nACPAE) in cooperationwith Cebu’s Association ofCertified Public Account-ants in Education (ACPAE).This event is a venue for allaccountancy educatorsaround the country toshare their ideas and per-spectives, as well as to dis-cuss and debate on thecurrent events and devel-

opments affecting the ac-countancy curriculum andpractice. Some of its par-ticipants include notablereviewer authors such asAntonio Dayag and Con-rado Uberita.

The faculty partici-pated in the many activitiesin line such as researchmapping, research collo-quium, research presenta-tions, faculty developmentprograms, team buildingand fellowship in a form ofa pageant. With the help ofUSC-JPIA, the USC Ac-countancy Department wassuccessful in hosting andholding some of the eventsduring the conference.

T H E S B E T I M E S

SBE Holds General Assemblyby Jon Oliver Balili

The School ofBusiness and Economicsheld its annual general as-sembly last July 13, 2012 atthe Albert van GansewinkelHall. Present at the assem-bly were the heads, facultymembers and staff of thevarious academic and ad-ministrative departments ofSBE.

The opening re-marks were given by Fr.Generoso Rebayla, Jr., SVD,USC’s Vice President forFinance. In his remarks, Fr.Rebayla emphasized thatteaching, research, andcommunity extension mustbe interrelated. He alsopushed for outcome-based

education and stressed thatteachers should also be-come practitioners in theirrespective fields. This al-lows them to impart theirexperiences to their stu-dents.

The various aca-demic departments of SBEpresented the achievementsof their respective depart-ments, faculty, and stu-dents. The other offices ofSBE also gave their reports,with emphasis on the Kapa-milya Negosyo Na pro-gram, the publication offaculty researches in aca-demic journals, the Philip-pine Higher Education Re-search Network grants, and

the introduction of RealEstate Management and theCertificate in Cruise LineServices Operations andManagement.

Towards the endof the program, Dr. Chal-loner A. Matero, SBE Dean,encouraged the faculty topursue research work. Hechallenged everyone to helpmake USC a world classuniversity. He also identi-fied changes and challengesin SBE, most notably mem-bersh ip with CHEDPHERNet, current positionin world university rank-ings, and PAASCU accredi-tation levels.

Accountancy teachersfrom all over thecountry attended the20th ATC.

Photo by Matthew Tiu

Dr. Matero presentsthe SBE Roadmapduring the GeneralAssembly.

Photo byJon Oliver Balili

USC JPIA Harvests National Awardsby Faye Loraine Micabalo

P A G E 3V O L U M E 2 , I S S U E 1

The USC Junior Philip-pine Institute of Accountants(USC JPIA) brought honor tothe University for being the firstinductee of the National Hall ofFame for Most OutstandingLocal Chapter of the NationalFederation – Junior PhilippineInstitute of Accountants(NFJPIA).

USC JPIA, a co-curricular student organizationof the Department of Accoun-tancy, promotes holistic devel-opment amongst its members.It envisions accountancy stu-dents to achieve not only aca-demic excellence but also bril-liance in co- and extra-curricular activities such asleadership promotions, commu-nity extension services, andsocial responsibility. Being thehoning ground for accountancystudents in the University, USCJPIA, together with the Depart-ment of Accountancy, has pro-duced countless outstandingleaders and competent profes-sionals in the field.

In the recently con-cluded 29th Annual NationalConvention of the NationalFederation Junior PhilippineInstitute of Accountants held atSubic Traveller’s Hotel, Olon-gapo City from 18 to 20 April2012, USC JPIA brought homenumerous awards in both aca-demic and non-academicevents.

The National Federa-tion – JPIA is the mother or-ganization of all accountancyschools in the Philippines havingmore than 51,000 members and300 accountancy schools fromLuzon, Visayas, and Mindanao.Most of the academic awardsduring the convention weregarnered by the quiz bowlersfrom USC, namely MikyllHumNarvios (2nd place PracticalAccounting 2, 3rd place Audit-ing Theory); Mary Grace Ca-balida (1st place ManagementServices, 2nd place Taxation,2nd place Business Law); MariaAiza Bering (1st place Taxation,3rd place Management Ser-

vices); Wendell Ang (3rd placeAuditing Problems); and RayHamodi Ngalot (3rd place Prac-tical Accounting 2).

Taking these awardsaltogether, USC JPIA broughthome the 4th NFJPIA RevolvingCup. These competitions weresponsored by multinationalcompanies such as Proctor andGamble and established auditingfirms in the country namelySycip Gorres Velayo and Co.,Punongbayan and Araullo, andIsla Lipana and Company. Onthe non-academic side, JaysonSuson won 2nd place for theNFJPIA Xfactor Singing Con-test. The outgoing USC JPIAPresident, Marcley AugustusNatu-el, was similarly recog-nized as the Most OutstandingLocal Chapter President.

Above: USC JPIA bags numerous awardsRight: USC JPIA’s delegation to the 29th NFJPIA AnnualNational Convention

Photos provided by Johanna Yap

P A G E 4

USC’s SIFE team poseswith SIFE officials.

Photo contributed byDominique SuzanneCalienta

USC Joins Pilipinas SIFE National Finalsby Lars Raphael Lammerskötter

USC’s Students InFree Enterprise (SIFE)team, for the first time,joined the Pilipinas SIFENational Finals held at theDusit Thani Hotel in MakatiCity on July 6 and 7, 2012.Eighteen universities fromvarious regions in the coun-try attended the two-dayevent.

In the openingprogram, guest of honorCongressman Jack Enriledelivered a speech on be-half of his father, SenatePresident Juan Ponce Enrile.He commended SIFE’s en-deavors to train young peo-ple to make a difference,and for enabling them toform a deeper sense ofcommitment to the com-munity and the world.

The USC team,composed of Judah JyrehCohen, Ernesto HernandezJr., Dominique SuzanneCal ienta, E lv in JohnAmahan, and Lars RaphaelLammerskötter, all studentsfrom the Department of

Business Administration,was joined by their facultyco-adviser and chairpersonof the department, Dr.Grace Marie V. Lape.

USC-SIFE was theonly team from the Visayasand presented two pro-jects, Boljoon Citronella Oiland Tableya Dy Sogod, forwhich it had also garneredthird and fourth place atthe ONE CEBU (Obra-Negosyo-Eskwela Country-side-Enterprise-Business-Upliftment) awards held atthe Cebu InternationalConvention Center on June13 this year.

In the eliminationround, USC competed inleague 3 against last year’snational champion, the Uni-versity of Luzon. Also com-peting in the same leaguewere the University of Sul-tan Kudarat (Tacurongcampus), Columban Col-lege, and the Divine WordCollege of Calapan. USCplaced second to the Uni-versity of Luzon whoemerged as the league’swinner and once again be-came national champion inthe final round. The Univer-sity of Luzon will representthe Philippines at the SIFEWorld Cup in WashingtonD.C. from September 30 toOctober 2, 2012.

During the award-ing ceremony, guest ofhonor and general secre-tary of the Philippine Coun-cilors League, Ms. ShalaniSoledad-Romulo congratu-

lated SIFE on another suc-cessful year of empoweringcommunities and growingenterprises in the Philip-pines.

Students In FreeEnterprise (SIFE) is an in-ternational non-profit or-ganization that works withleaders in business andhigher education to mobi-lize university students tomake a difference in theircommunities while develop-ing the skills to becomesocially responsible busi-ness leaders. Participatingstudents form teams ontheir university campusesand apply business conceptsto develop outreach pro-jects that improve the qual-ity of life and standard ofliving for people in need.An annual series of regionaland national competitionsprovides a forum for teamsto present the results oftheir projects, and to beevaluated by business lead-ers serving as judges. Na-tional champion teams ad-vance to the prestigiousSIFE World Cup. In addi-tion to the community as-pect of the program, SIFE’sleadership and career initia-tives create meaningful op-portunities for learning andexchange among the par-ticipants as well as theplacement of students andalumni with companies insearch of emerging talent.Please visit www.sife.orgfor more information.

T H E S B E T I M E S

ONE CEBU - USC Delivers One-Two Punchby Judah Jyreh Cohen

P A G E 5V O L U M E 2 , I S S U E 1

Obra Negosyo Esk-wela Countryside EnterpriseBusiness Upliftment (O.N.EC.E.B.U), a project started byGovernor Gwendolyn F. Garciain 2010, ended its second sea-son last June 13, 2012 with only10 out of 19 student teamsreceiving a grand total of Php100,000.00 each. Out of the topten, the University of San Car-los delivered a one-two punchby coming in 3rd & 4th place fordelivering the best businessplans. In addition, USC was alsoable to deliver another one-twopunch by winning 4th & 5th placefor the best overall studentperformance, an honor onlygiven to 5 out of the 19 studentteams.

The competition waspart of a tripartite alliance be-tween the provincial govern-ment of Cebu, 20 local govern-ment units (LGUs), and theacademe, comprised of 12 uni-versities within Cebu. 20 entre-preneurs were chosen from 20municipalities of Cebu and thenrandomly assigned to participat-ing university teams, with therole of helping improve theirbusiness using the skills andknowledge taught to them inclass. The Business Administra-tion Department of USC senttwo teams to compete, consist-ing of students taken from themany majors under the BA De-partment. The municipalities ofBoljoon and Sogod were as-signed to USC.

The municipality ofBoljoon was assigned to USCTeam 1 and consisted of teamleader Jake Harrison Yap andhis teammates Kristian MarcCabahug, Dominique SuzanneCa l i en t a , S a tu rn ino M .

Camasura, Judah Jyreh P.Cohen, Ernesto Hernandez Jr.,and Algeanne Paclijan. Theiradviser was the BA Depart-ment’s Assistant Chair, Engr.Jovenal M. Arnaiz, as well as BAfaculty Mr. Roberto H. Visi-tacion. The entrepreneur fromBoljoon was Mr. Acer Medida,whose business was selling cit-ronella oil cultivated and pro-duced within the mountains ofBoljoon. With the help of theirMCCI adviser, Ms. LourdesDamazo of IPI, the team wasable to win 3rd best businessplan and 4th best student per-formance overall.

USC Team 2 was as-signed the municipality of Sogodwhose entrepreneur was Ms.Lorna Dy. Ms. Lorna specializedin the production of tableya tosupport her family. Team 2’scaptain was Adrian Montuertowith his teammates SeigfredJohn Agor, Sheila Gatchalian,Leomarie Soroño, AlgebgeneO. Tabañag, and Robert Tiu Jr.Their adviser was Dr. GraceMarie V. Lape, Chairperson ofthe BA Dept., and Mr. SalvadorC. Loyola Jr., BA Faculty. Mr.

Glenn Anthony Soco, VicePresident of MCCI, was theirmentor for their journey. To-gether, USC Team 2 was ableto achieve 4th best business planand 5th best overall studentperformance.

Above: Cacao beans being roasted to producetableyaLeft: Farmers plant citronellaBelow: The final product of Tableya dy Sogod

Photos provided byLars Raphael Lammerskötter

P A G E 6

Expanding Development to the Local Levelby Gilbert John Red Emano

LastMay 7, 2012, theUSC Depart-ment of Econom-ics and the Caro-linian EconomicsSociety, in coop-eration with thePhilippine Insti-tute for Devel-opment Studies ,Cebu Business

Club, National EconomicDevelopment Authority —Region VII, USC Office ofResearch and the USCSchool of Business and Eco-nomics, hosted the Eco-nomic Forum “ExpandingDevelopment to the LocalLevel: Issues for InclusiveGrowth.”

The welcomingremarks were given by theSBE Dean, Dr. Challoner A.Matero, the Rationale waswarmed up by NEDA VIIRegional Director Atty.Buenaventura C. Go-SocoJr., and the three main pre-senters were PIDS Presi-dent Dr. Josef T. Yap andPIDS Senior Research Fel-lows Dr. Rosario G. Mana-san and Dr. Celia M. Reyes.

The principal reac-tors were Economics Pro-fessor Fernando Fajardo,Prince Warehouse ClubInc. President Mr. Robert L.Go, Cebu Normal Univer-sity President Dr. MarceloT. Lopez, and Lihok Pilipina

Foundation Inc. ExecutiveDirector Ms. Teresa B.Fernandez.

It was a worth-while and practically stimu-lating forum that had giveninsights and relevant policymaking approaches to theguests from local govern-ment units, the private sec-tor and the academe. Onesignificant commentpointed out by the audi-ence was for the speakersto also take into considera-tion a more holistic ap-proach and interpretationbased on the other schoolsof thought outside of Eco-nomics.

T H E S B E T I M E S

Economics Conducts Market Experimentby Jon Oliver Balili

The Departmentof Economics and theCarolinian Economics Soci-ety conducted last July 20,2012 a classroom econom-ics experiment. Dubbed as

the Avocado Shake Experi-ment, it sought to apply theeconomic principles of sup-ply and demand in a con-trolled market environ-ment. Six economicsclasses, or about 200 stu-dents, participated in theexperiment.

The participantswere divided into buyersand sellers of imaginaryavocado shake. Given anassigned buyer value orseller cost, they weretasked with completing atransaction with their coun-terparts. Five sessions wereconducted, with each ses-sion presenting a new twistto the experiment.

The objectives ofthe experiment were torecreate the typical demandand supply curves and todetermine the impact oftaxes, reduced productioncosts, and increased incomeon market behavior.

The participantsenjoyed interacting withone another. They had funapplying the economic prin-ciples learned in the class-room while trying to buyand sell their imaginaryavocado shakes. With thisapplication of the conceptslearned in the classroom,they were able to betterunderstand economic theo-ries.

A buyer advertises herselfin hopes of finding a seller.

Photo by Rachel Abucay

Dr. Josef Yap of PIDSdiscusses Philippineexports.

Photo by Jon Oliver Balili

Turismo Sugboby Keane Vincent Valencia

P A G E 7V O L U M E 2 , I S S U E 1

Turismo Sugbo is acommunity based long-termproject of the Province of Cebuin cooperation with the Aca-deme, the Local GovernmentUnits (LGUs) and the CebuChamber of Commerce andIndustry, Inc. (CCCI).

Last May 2012, aMemorandum of Agreementwas signed to formally seal thecollaboration of the differentparticipating institutions. Theprogram pursues to enhancethe creative branding of tourismdestinations in selected munici-palities by conducting needsassessment and immersion ac-tivities that look into their basicservices and amenities.

The University of San

Carlos is represented by fivestudents from the Departmentof Hospitality Management.They are Keane Vincent Valen-cia - BSHRM AQF III, HansMalikh Catedral - BSHRM AQFIII, Elan Jesly Arregadas –BSHRM IV, Karen Melody Alva-rez - BTM IV and Clare Caberte- BTM III. Dr. Myrla Gidayawan(Head-Culinary Arts) and Mr.Demetrio Anticuando (SectionHead - Tourism Management)serve as the team’s coaches.

Each team is assignedan LGU and a mentor comingfrom CCCI. Team USC‘s LGUis Toledo City and their mentoris Ms. Cenelyn Manguilimotanof Cebu Parklane InternationalHotel.

An initial output oftheir study has been showcasedin the 2012 Tourism Congressduring the Cebu BusinessMonth on June 28, 2012 at theCebu International ConventionCenter.

AU - USC Students Cultural Exchange Programby Keane Vincent Valencia

Last 2011, AletheiaUniversity (AU) of Taiwan andthe University of San Carlos –Department of Hospitality Man-agement (USC – DHM) enteredinto a partnership by signing amemorandum of agreement.This allows both universities tohave a cultural exchange pro-gram giving their students achance to visit and experiencean environment that is differentfrom their own.

The first delegation ofstudents from Aletheia Univer-sity arrived on January 17, 2011.In their two weeks of stay inCebu, they were taught BasicEnglish lessons and got thechance to bake pastries withstudents from the Diploma ofCulinary Arts Program of DHM.

They also had a city tour whichincluded a visit to the differentcampuses of USC.

On May 9, 2011, fivestudents from USC – DHMwere sent to Aletheia Univer-sity of Taiwan. Basic Mandarinclasses were held for them.Also, they got the opportunityto experience the Taiwaneseculture.

Two more delegationsfrom AU arrived last January25, 2012 and most recently,June 24, 2012. The latest batchhad the most number of stu-dents. Eight of them came fromthe Department of Humanitiesand Information Applicationswhile seven were from the De-partment of English. They were

led by their professors Dr. Chia-Hsia Leou and Dr. Shu-Chin Surespectively.

USC – DHM sent itslatest delegation last April 9,2012 comprised of nineteenstudents led by Section Head—Tourism Management, Mr. De-metrio Anticuando.

Team USC forTurismo Sugbo

Photo provided byMr. DemetrioAnticuando

Students fromAletheia Universitywith Dr. Matero, Dr.Gantalao, and DHMstudents

Photo provided byMr. DemetrioAnticuando

P A G E 8

Dr. Matero with otherdelegates from Asiaattended theInternational Deans’Course in Germany.

Photos contributed byDr. Challoner Matero

International Deans’ Courseby Jan Marionne Yap and Bryant Christopher Gonzales

Last June, our veryown Dr. Challoner Materowent to the “Dialogue onInnovative Higher Educa-tion Strategies (DIES)-I n te rna t iona l Deans ’Course (IDC)” which washeld in Germany from June18 to June 28 of this pre-sent year. This is a veryprestigious course that only34 out of about 130 appli-cants in Asia had thechance of participating in.

There were ninedelegates coming from In-donesia, four from Vietnam,six from Malaysia, two fromMyanmar, four from Thai-land, and seven from thePhilippines. The PhilippineNormal University was themajor representative of thePhilippines in discussing theStrategic Faculty Manage-ment and Quality Assur-ance in Philippine HigherEducation.

The series of pro-grams commenced on June17 with all the arriving par-

ticipants being welcomedby Prof. Dr. Peter Mayer,the former Vice-Presidentof the University of AppliedSciences Osnabrück, at therestaurant of HotelWestermann. The firstseminar was held in Os-nabrück, and the secondcourse was held in Berlin.

“For me, Os-nabrück feels like Cebubecause it’s more spaciousand easy-going while Berlinfeels more like Manila be-cause it’s the capital andseems to be crowded andbusy,” Dr. Matero said.

The key objectiveof the DIES-IDC is to bringtogether a group of about30 deans, vice-deans, andheads of departments fromuniversities of the South-east Asian region and toprepare them for the chal-lenges of holding a dean’sposition in a changinghigher education landscape.They were taught on howto become a better leader

in order for them to be-come a better Dean intheir specific universities.

Dr. Matero’s ex-perience as a universitymanager greatly contrib-uted to that course and hisactive participation wasnecessary to develop a Pro-ject Action Plan (PAP) atthe end of the first part ofthis course which will needimplementation of the Uni-versity of San Carlos duringthe course of the multi-partprogramme.

Dr. Matero’s par-ticipation in this coursegave him the necessaryknowledge and informationthat could benefit not onlyhim but also students andfaculty of USC.

T H E S B E T I M E S

P. del Rosario St., Cebu City

Philippines

Phone: (032) 253-1000 loc. 160

Fax: (032) 253-3166

Website: www.usc.edu.ph

SBE AdministratorsChalloner A. Matero, CPA, DPADean

Melanie B. de Ocampo, PhDAssistant Dean

Christopher C. Malaya, CPA, LLBChair, Department of Accountancy

Janzen Joseph G. Sevilla, MAIEAsst. Chair, Department of Accountancy

Grace Marie V. Lape, PhDChair, Department of Business Administration

Jovenal M. Arnaiz, MMBMAsst. Chair, Department of Business Administration

Francisco M. Largo, MA EconChair, Department of Economics

Cecil S. Gantalao, PhDChair, Department of Hospitality Management

Ava Mella D. Remonde, MBAAsst. Chair, Department of Hospitality Management

Teresita C. Abarquez, PhDManager, CELL

Marites A. Khanser, PhDCoordinator, Research

Liberato A. Reyes, DMCoordinator, Graduate Programs

Marissa M. Baldecir, CPA, MBA, DPMCoordinator, CIDA

Edrick L. Templado, ABCoordinator, CES and Alumni Relations

Pepito T. Echavez, MBACoordinator, SBE-ICT

Geraldine F. Malaya, CPA, LLBCoordinator, IRC

Julienne J. Royo, BSCoordinator, HRM-AQF

Myrla B. Gidayawan, PhD BAHead, DCA

Eleanor D. Paclijan, CPA, MAIAManager, Carolinian Inn

School of Business and EconomicsUniversity of San Carlos

Sciencia, Virtus, Devotio

The StaffAdviserDr. Melanie de Ocampo

Editor-in-ChiefJon Oliver Balili

WritersBryant Christopher GonzalesKeane Vincent ValenciaJan Marionne Yap

PhotographersDiane Marie DyJillien Marie LacernaClark Ellis PacanaMatthew Tiu

ContributorsRachel AbucayDemetrio AnticuandoAdrian BolanioDominique Suzanne CalientaJudah Jyreh CohenGilbert John Red EmanoLars Raphael LammerskötterChalloner MateroFaye Loraine MicabaloJohanna Yap