IDENTITY MANUAL

CONTENTS

WHY SANDWICHES................1

BASIC LOGO STANDARDS.....2

TYPOGRAPHY............................6

STATIONERY SUITE.................8

STORE FRONT & MENU.......10

PACKAGING.............................12

IDENTITY MANUAL

I have always been fond of the sandwich. It’s one of the only foods that can be completely customized to one’s tastes and preferences. This versatility is what led me to create The Sandwich Club. The Sandwich Club is a place for sandwich lovers to eat sandwiches, buy ingredients, and share their favorite sandwich with the rest of us. I thought it would be interesting for customers to submit their recipes to get accepted to the club. Everyone is accepted but only the greats make it to our permanent menu.

By becoming a member customers Receive coupons and a membership card that racks up points every time you visit The Sandwich Club. These points can be used to purchase Sandwich club merchandise or as a discount on your next sandwich. Come join us at the club or let us cater your next occasion.

WHY SANDWICHES?

MITCHEL WARHOL, founder and CEO

1

LogoMark

1 2

The logo mark for The Sandwich Club appears to the right. The logo must appear on all official Sandwich Club products, packaging and stationery. It should only be used in the ways specified. The logotype can be used alone or accompanied by signature.

T SANDWICH CLUB LOGO

LogoMark w/ Text

3

All measurements used in the staging of the Sandwich Club logo are derived by the X height of the signature.

STAGING O LOGO

1x

1x

1x

2x

2x

2x

2x

1x

3 4

The logomark can be reversed out in either color.

The colors for the Sandwich Club were chosen to portray nobility and add to the intrigue of “the club.”

OTHER VARIATONS A COLOR

Pantone 222 C C = 0 M = 100 Y = 10 K = 59

C = 100 M = 100 Y = 0 K = 58Pantone 276 C

5

Multiple fonts make up the Sandwich Club indentity.

T TYPOGRAPHY

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*

Berthold Akzidenz Grotesk

HeaderMedium Condensed

Body CopyLight

5 6

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*

T t A a O o W w E e Y y

Marketing Script

Brothers

Accent

Regular

Brothers Word Logos

7

T STATIONERY SUITE

The letter head for the Sandwich Club must be printed on Neenah Esse Latte Imaging texture 24 lb weight.

Examples of business cards and envelope

3 inches

1.5 inches

1.5 inches

1 inch

7 8

Stationery Suite

Mr. Ralph Watkins400 Maple StreetShirley, MA 13390

9

The envelope for the Sandwich club must be printed on Neenah Paper Esse Latte 80 Ib.

The Sandwich Club prides itself on the wide array of ingredients to make the perfect sandwich.

T STORE FRONT & MENU CARD

Store front w/ etching

9 10

Apron w/ LogoMark

11

Example of packaging wrapper.

11

Sandwich Bag

T PACKAGING

Examples of packaging and labels for the Sandwich Club.

12

Sandwich w/ wrapper

Wrapper detail

13

Deli Meat w/ Label

Various Buttons

joinTCLUB!

14

JOIN t CLUB