the sales plan (amber - cherry mobile phone unit)

Product

Sales PlanAMBER a Cherry Mobile

android phone

Submitted by:

Bryan Agustin B. Oculam

Princess Bern C. Abella

Submitted to:

Prof. Heidi Grace Mendoza

AMBER

AMBER

THE PRODUCT

AMBER

AMBER

This is one of the newest additions of android phone offerings of Cherry

Mobile, which does not require much of your penny, the AMBER. It comes with

the white and black colored cases.

Amber runs with Android 4.2 Jelly Bean one of android's lasted operating

system. With better performance and a cleaner look, Jelly Bean feels faster,

smoother, and more fluid with 3G: Enjoy high-speed audio and video streaming,

Web and WAP browsing in the internet with its 3G network. It has also a 1 GHz

Dual Core Processor, a superior processor with strong performance.

Its 5.0 megapixel camera with smile shutter, wink shutter, faces effects,

and multiple camera modes will surely fill your photo albums with picture perfect

resolutions!

THE PRODUCT

AMBER

Values your lifestyle

AMBER, an inexpensive yet

reliable android phone which is offered

by Cherry Mobile to its valued customers

With powerful specs and

elegant look which hooks your

attention and makes you on top

of the trend with its exceptional

operating system in a budget

friendly way

UNIQUE SELLING PROPOSITION

AMBER

SALES SCHEDULE

AMBER Sales

Schedule

DATE TIME TRANSACTION

NUMBER

PRODUCT

NUMBER

DESCRIPTION SALES

AMOUNT

1/6/2014 10:30 AM 1001 90001 Cherry Mobile

Amber

₱ 2,999.00

1/6/2014 11:33 AM 1002 90001 Cherry Mobile

Amber

₱ 2,999.00

1/6/2014 12:45 PM 1003 90001 Cherry Mobile

Amber

₱ 2,999.00

1/6/2014 2:59 AM 1004 90001 Cherry Mobile

Amber

₱ 2,999.00

1/6/2014 3:05 PM 1005 90001 Cherry Mobile

Amber

₱ 2,999.00

1/6/2014 3:48 PM 1005 90001 Cherry Mobile

Amber

₱ 2,999.00

1/6/2014 4:24 PM 1005 90001 Cherry Mobile

Amber

₱ 2,999.00

1/6/2014 4:45 PM 1005 90001 Cherry Mobile

Amber

₱ 2,999.00

1/6/2014 4:58 PM 1005 90001 Cherry Mobile

Amber

₱ 2,999.00

1/6/2014 5:45 PM 1005 90001 Cherry Mobile

Amber

₱ 2,999.00

AMBER’s daily sales data is at the minimum of 10 units; this data is

according to one of Cherry Mobile store branches in Cagayan de Oro

located at 3rd floor Ayala Centrio Mall. Their daily sale is a decent sign that

the product is being patronized by the consumers.

SALES DATA

SALES GROWTH TARGET

AMBER

AMBER Monthly

Sales Schedule

MONTH DESCRIPTION UNITS SALES AMOUNT

September Cherry Mobile Amber 265 ₱ 794,735.00

October Cherry Mobile Amber 284 ₱ 851,716.00

November Cherry Mobile Amber 295 ₱ 884,705.00

December Cherry Mobile Amber 305 ₱ 914,695.00

The monthly sales schedule of Cherry Mobile Amber as it was launched at

the month of September it had sold 265 units and it grew by 6.69% in the month

of October. In November as it gains popularity as an inexpensive android

phone, the sales grew by 3.73 % and at the month of December by 3.28%. The

sales schedule according to Cherry mobile branch in 3rd floor Ayala Centrio

Mall.

SALES DATA

SALES GROWTH TARGET

AMBER

27%

48%

18%

7%

TEENS

YOUNG PROFESSIONAL

ADULT

OTHERS

CAPTURED MARKET

As reflected in the graph, Cherry Mobile Amber has the major market of

young professionals who have a large discretionary income with 48%. The

market for teens is only 27%, for adults is 18% and 7% percent for the unclassified

customers (others). Which makes 100% total of the captured market for the said

unit. The captured market share for the teens is also a big opportunity

subsequently if there is an increase in the market share of the teens it also means

an increase in sales of AMBER will also arise. Now it will be up to the sales team

on what will be the strategy that will be used in order to increase its sales.

SALES GROWTH TARGET

AMBER

MONTHLY PROJECTED INCOME STATEMENT

FOR ONE YEAR

FINANCIAL PROJECTIONS

AMBER

MONTHLY CASH FLOW PROJECTIONS

FOR ONE YEAR

FINANCIAL PROJECTIONS

AMBER

DESIGN

DESIGN

PROCESS

FABRICATION

CONSIGNMENT

IMPLEMENTATION

PRODUCTION PROCESS

The production process of Cherry Mobile AMBER is considered by the

following factors in the production: design, process design fabrication,

implementation and consignment. Cherry Mobile’s mobile phone units are

being imported from China and India mobile phone manufacturers so this

process will show how this process flow will be considered.

PRODUCTION CAPABILITIES

AMBER

PRODUCT DESIGN

The aim of Cherry Mobile is manufacturing a flexibility to produce a high

variety of low demand products, while maintaining the high productivity of large

scale production phones. AMBER’s designers achieve this through modularity in

both process design and product design. Efficient design of AMBER suits the

costumers with a high-end android phone in a low cost that is budget friendly.

PROCESS DESIGN FABRICATION

This is the next step that serves as the design of AMBER is being develop

and other additional platform for the phone is added. In this process the design

is being implanted with additional applications are being added to improve its

performance as it will be massed produced in the next step.

IMPLEMENTATION

In this process mass production of Cherry Mobile AMBER unit is being on its

route. Plant modification and worker technicians are being prepared to this new

model unit. All mass produced units of AMBER will now undergoes on shipment.

CONSIGNMENT

In this step the finished products massed produced units of AMBER are

being shipped to the Philippines where it will be distributed to the Cherry Mobile

phone distributers around the country.


AMBER

PRODUCTION SCHEDULE VERSUS SALES SCHEDULE

Scheduling is an important instrument for manufacturing and production

of Cherry Mobile units, where it can have a major impact on the productivity of

a process. In manufacturing, the purpose of scheduling is to minimize the

production time and costs, by telling a production facility when to make, with

which staff, and on which equipment. Production scheduling aims to maximize

the efficiency of the operation and reduce costs.

A sales schedule is part of your business plan. This allows you to lay out a

time frame for sales and advertising. You can then plan your budget better. The

role of production and sales should coincide and meet up so AMBER units

should be produced and to have sales.

ORDERS

Production schedules of AMBER unit should review customer orders based

on the time frame requested, customer importance and available production

capacity. Sales and marketing work closely to meet customer expectations and

maximize sales.

Components

Production scheduling for AMBER includes giving orders to the production

department about the volume of units to be produced, scheduling personnel,

the order of production processing and due dates. Production scheduling also

arranges necessary down time for routine maintenance and cleaning.


AMBER

PERSONNEL

Production scheduling attempts to maximize personnel for Cherry Mobile

workforce through job rotation, effective break schedules, cross-training and

teamwork opportunities. A balance between work processes, training and

group activities creates a more productive workforce. Sales scheduling for the its

sales force will produce a productive sales representatives that will be capable

as trainings and seminars will be provided to meet up there quotas.

CONTINGENCY PLANNING

Typically, production schedules is important and create plans that

account for potential problems, such as resource outages, machine failure and

employment shortages, so personnel and management know what action to

take when facing an unexpected glitch in production of AMBER units of Cherry

Mobile. Plausible problems may occur so plans should be handed for the sales

team’s schedule in order to prevent unwanted unruly that might cause Cherry

Mobile AMBER unit inquire a loss.


AMBER

TESTIMONIAL FROM USERS

Customers are the one who purchases the products. And a low price

attracts them. Being inexpensive does not require the quality to be

compromised. Since customers are the King, best price guarantee is given for

them.

Testimonial from users:

“I thought Cherry Mobile phones are easy to be broken coz its cheap, but

my phone is 5 months old now and it’s still running. Actually, I recommend this

phone to one friend and after she purchases it, she actually is satisfied. So I am.

Sometimes while I am playing my downloaded game applications, it hangs. But

I think my RAM is the problem and not my phone.” A 12 year old girl concluded.

“This phone is also trendy since it is one of the latest operating systems provided

by Android. “ She added.

The above testimony is such a good thing to hear, but as a blogger

evaluated Cherry Mobile’s quality control services he said it SUCKS because it

takes too much of time and money. “Do you want to “crave” for a stylish but

issue filled phone?” he added. ” I will never, never, never ever recommend this

phone to anyone” he concluded. (This report is already solved by the company)

Anyhow, any dissatisfaction can be reported at any Cherry Mobile stores

and can be emailed at [email protected]

CUSTOMER SATISFACTION

mailto:[email protected]

AMBER

BONUS TO CUSTOMERS

Giving out bonuses frequently to the customers from their purchase of Cherry

Mobile products like the AMBER will leave your customers satisfied with your

product offerings. This will increase their sense of loyalty towards the brand. Not

only will it cause the customers to stick to Cherry Mobile for as long as possible

but also will encourage him/her to be a great patronize and recommend it to

other people.

Last Christmas the Cheery Mobile has

launched the promo “Maligayang Cash Ko”

scratch cards. As such, customers may win

P 1,000, P 500, power bank, Cherry Mobile

planner and P 100,000. This strategy helped

boost the consumer excitement and loyalty to

the brand.

A jelly case suited for the unit AMBER was

included as an additional bonus when the

customer purchases the unit. And 1 a year warranty

for the phone is also certain to the customer for

maintenance and checkup for the unit.


AMBER

PRODUCT TRAINING AND SUPPORT

Its way easier to learn to use a gadget if you know the basics so a user’s

manual is included in the package as a customer will purchase a Cherry Mobile

AMBER android phone. The manual covers a step by step process on how to

operate the phone. This manual covers all the needed information for the

phone; the manual also includes on how to avail warrantees when factory

defects or problems in the purchased handset.


AMBER

Sales Director

Sales Supervisor

Sales Representative

Distribution Manager

Distribution Executive

Staff

Promotion Supervisor

Promotion Executive

Staff

Logistic Supervisor

Staff

SALES TEAM ORGANIZATION

The sales team of Cherry Mobile that distributes the AMBER mobile phone

unit is headed by the Sales Director who is responsible for creating and

delivering these vital sales strategies and plays a crucial role in the

accomplishment of the mobile phone company.

Under the Sales Director are the following:

The Sales Supervisor generally acts as a buffer between the sales team

and the upper levels of management. In many cases, policies and other

important decisions are made at the higher levels. It is then the duty of the sales

supervisor of the Cherry Mobile to ensure that such things are implemented by

Organizational Chart

SALES MANAGEMENT

AMBER

the sales team. Under the Sales Supervisor is the Sales Representative serves

customers by selling products (AMBER); meeting customer needs.

The Distribution Manager oversees their employer's end of the supply

chain bringing in Cherry Mobile products and services and shipping them out to

customers. Inventory management is the strategic administration of inventory to

reduce inventory costs and improve product quality. Under the Distribution

Manager is the Distribution Executive who is the one who also supports the

distribution manager and also work at a manufacturing plant that markets

products of Cherry Mobile directly to businesses and consumers.

The Business Manager assist Cherry Mobile there company in reaching

goals and objectives related to sales, productivity, profitability and industry

penetration, among other areas. The Business Assistant assists the business

managers on his assigned tasks while the Business Representative serves as

"business counsel" on behalf of Cherry Mobile. For this reason, counsels are

generally out in front serving as one of the initial interfaces between the

customer and the company acting in a business consulting capacity.

The Promotion Supervisor is responsible for planning, supervising,

coordinating and executing the marketing, advertising and promotional

programs and activities for Cherry Mobile. The Promotion Executive devises

develops and implements ideas for promotional marketing campaigns. They are

usually involved in all stages of the process, making sure a campaign runs

smoothly. The Logistic Supervisor is responsible for the management of resources,

information and goods by planning, implementing and controlling goods and

services. They also control the packaging, creation, transportation of goods to

the consumers.

SALES MANAGEMENT

AMBER

SALES QUOTA

A sales quota is approximately used in many environments where goods

or services are sold. It is essentially a target amount of sales that could be

assessed on a daily, weekly, or monthly level. Whole selling units (like stores) may

have a quota they must try to meet each month, as are individual salespeople.

One means of assessing a salesperson's performance is by looking at his or her

ability to hit the target on a regular basis or to exceed it.

The sales quota of Cherry Mobile Amber is 300 units per month on its

distribution branches. As the gaining popularity of AMBER an inexpensive

android phone these quota will be meet. Even if quotas aren’t rigidly enforced

as a condition upon which further employment takes place in Cherry Mobile,

they do need to be talked about, and employees can benefit from review of

their ability to meet them. In sales, there is always room for improvement and a

review of sales targets may greatly help employee development.

SALES MANAGEMENT

AMBER

PREPARING THE SALES FORCE

Constructing an effective sales force plan can be a grueling task for any

manager. The right plan will motivate and incentivize sales force and be aligned

with company goals. A poorly written plan can hurt morale, not to mention your

bottom line. The prime purpose of a sales force plan is to focus the sales force in

alignment with the business strategy of Cherry Mobile for its sale of the AMBER

unit. Sales have to be a mutual commitment between the company and the

salesperson so quotas should not you shove down their throats of the sales force,

they'll choke. This will cause stressed and unmotivated sales force. So setting a

realistic quota for the sales force will motivate them to reach that goal.

Including a commission component, state labor law requires that it be in

writing and signed by both employee and employer, this affects even those

plans that combine base salary and commission. Commission will motivate the

sales force in preparing them. Rules must be set in the commission component

by Cherry Mobile in order to have a serene flow in preparing their sales force.

SALES MANAGEMENT

AMBER

STEP BY STEP GUIDE FOR SALES TEAM

There are many ways to have a productive yet effective sales team. Being good

is ruthless if you know you can be neither better nor best. But why should we have the

best sales team? Because, a business entity should have revenue or income in order to

keeps it going. Sales people don’t just stop at selling because they are making sure first

that they should have a profit out of their efforts. They know the variables behind selling

price itself that’s why they have in mind that they should be acquiring profit. No profit,

the business will eventually stop on its operation. No operation means there’s no work to

do. No work results to bad economy (and hungry citizens). Therefore, sales team is

important.

The following steps will help Cherry Mobile in having the best sales team:

Step one: Hire a Great Sales Manager

The company needs to employ a manager who is not only willing to engage the

team, but can also identify weaknesses and work directly with sales staff to overcome

their challenges. Many companies of today just promote their top sales people to

managerial positions; it is good but the fact that some sales people are not that good

in managing a team. Proper screening of applicants is the answer.

Step two: Implement One-on-One Coaching

Making the sales people feel that they are cared about can help in boosting

their performance and loving their work.

SALES PROCESS

AMBER

Step three: Put Your Team on a Sales Diet

Like anyone leading an unhealthy lifestyle, a sales staff sometimes needs a "sales

diet" of sorts to get some perspective on challenges. But it's important to keep a

balance between realistic goals and creating too much performance anxiety.

Step Four: Looking to the Future, Hire Smart

Stability of good performance of the sales force is good but nothing is better

than having innovations and improvements from time to time. Quotas should be met

constantly and not irregularly.

SALES PROCESS

AMBER

HOW TO HANDLE PROBLEMS WITHIN THE PROCESS

Complaints with the phone and services can happen and is happening now with

Cherry Mobile. And the sad thing is, sometimes their sales representatives just don’t give

comments or suggestion to answer your problem and worst nags at you.

Here are steps to properly handle the situation:

1. Listen to the customer concerns. Generally, concerns over an issue can

be handled without it becoming a complaint. The manner in which the

concern is handled will determine the intensity of the problem. Get the

customer's name, address and phone number.

Acknowledge the problem by asking the customer to give details

Do not take the complaint personally. This could result in a biased

decision.

2. Give the customer an opportunity to explain the problem without

interruptions. Constantly interrupting the customer will only add fuel to the

problem and may end in a shouting match.

Put yourself in the customer's place. Everyone has experienced bad

service at some point.

Interrupting the customer will make the person feel your concern with the

problem is not genuine.

Apologize for any inconvenience or misunderstanding.

Contact the correct party and explain the situation in the event you are

not the right person to handle the complaint.

SALES PROCESS

AMBER

3. Don't automatically take an employee's side against the customer.

Write down information regarding the interaction with the customer and

how the situation was handled, if applicable. Give a copy of the

information to your immediate supervisor.

4. Ask questions to clarify the problems and the causes.

Many times the problem may not be with the price, merchandise or

service, but with an employee's negative attitude while dealing with the

customer.

If language is a problem, find someone that speaks the customer's

language for clear communication to expedite matters.

Explain to the customer that all feedback by a customer is valued by the

company.

5. Find out how the customer wants the issue resolved. The resolution could

be in the form of a replacement, refund, exchange, store credit or

discount on price.

If the customer's request can be met, explain the time it takes to process

or what it will entail to make it happen.

When a date is given to the customer, make sure the date is kept, or the

delay is explained by a follow-up call or email.

SALES PROCESS

AMBER

Tips

Always follow up with the customer to ensure the complaint was handled

in a quick and courteous manner.

Warnings

Unsolved customer complaints can have a negative effect on a

company's image.

SALES PROCESS

AMBER

ENSURING BUY-IN OF THE INVOLVED PERSONNEL

A new initiative without staff support is like dough without yeast: Work as

you might, you'll never get it to rise to success. With the right approach, Cherry

Mobile can conquest over even the most change-averse staff.

A key element in the process is the engagement of all levels of staff

throughout the organization of Cherry Mobile. Staff engagement generates

additional input and helps build their commitment to the end plan. It is essential

to involve employees in the planning of strategy and direction for the

organization. Personnel’s input will:

Provide insight into issues, challenges, concerns, and opportunities which

may not have been known or fully understood. Ensure their "buy-in" to help

execute the strategies.

The senior management team will not execute the strategies - staff will.

Engage them and your strategy execution success rate will increase

dramatically.

Ensuring processes are successful when a bottom up and top down

communication approach is taken. It starts off with a communication to all

levels of employees informing them that a Planning process will be undertaken.

It includes how they will be involved in this process. This is the bottom up

communication. Employees will provide input to the strategic planning process

through feedback surveys, focus groups, meetings, etc. regarding their ideas for

organizational direction, etc.

ORGANIZATIONAL COMMITMENT

AMBER

It is followed by the top down communication. Senior management will

share the strategic plan with employees. They will communicate to all

employees how their engagement will help ensure success in the execution of

these strategies. Include strategies to develop a new product or deliver a new

service or re-structure a department, etc. They put teams of individuals together

to work on these major initiatives and give them investment money to ensure

success.

The high level of involvement of personnel ensures that they understand

the strategic plan. It increases their level of commitment to ensure the strategy is

successfully executed because they understand how their work and the work

they’re completing on the project helps the organization to realize some or all of

one of their key strategies.


AMBER

INPUT

OUTPUT

OUTCOMES

IMPACTS

BENEFITS

MONITORING AND EVALUATION SYSTEM

Monitoring focuses on the appropriate and timely provision and use of

project resources focusing primarily on inputs and outputs; evaluation focuses

on whether the expected impacts were achieved. Both monitoring and

evaluation systems assume that before the project which Cherry Mobile’s

AMBER unit was implemented, the designers conducted a problem or situation

analysis, determined the proximate and underlying causes of the problem they

wanted to address, and developed the project to deal with these specific

causes, linking project inputs with desired outcomes and impacts. In the context

of this analysis of the linkages from inputs to outputs to outcomes to impacts,

financing is considered a given; the project’s input are the resources and

services purchased with project funds.


AMBER

INPUTS

The AMBER units of Cherry Mobile is will be manufactured by the foreign

company that will be given the full unit force to produce it. Raw materials that

will be used in the AMBER unit should be non-toxic for the end users of the said

product unit. Also necessary measures are given to considerations like the

workforce ability to create the valuable parts of the AMBER unit. Machinery of

the mass production should be in good shape in order to create a high end

phone unit. The transportation of the units of AMBER will be through at sea by

cargo ships from India to the Philippines.

INPUT ASSUMPTION

The AMBER units will have a high end functions runs with android OS and

the unit will be in good shape and quality of the units is worth mass producing

for. AMBER units will be distributed to the following Cherry Mobile licensed

distributors.

OUTPUTS

The AMBER units will be displayed and be available in the licensed Cherry

Mobile distributors. Cherry Mobile sales representatives will be responsible with

the service and product queries by the customers.

OUTPUT ASSUMPTIONS

The AMBER units will be patronized by the teens and young professionals

because of its simplicity and luxurious design and as an inexpensive android

phone.


AMBER

IMPACTS

AMBER as an inexpensive android phone unit will change the game

phase of the people because of its price and functionality. This is a step towards

a revolution of manufacturing android OS units with inexpensive phone.

BENEFITS

The AMBER units of Cherry Mobile will be a step to a broader market with

inexpensive android phone offerings that will boost the market share here in the

Philippines. The growing popularity of these units is just the beginning and future

improvements will be carried as time takes by and market shares for these units

will take place in a stronghold.

the sales plan (amber - cherry mobile phone unit)

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