The Russian Presidential Academy of National Economy and Public Administration

The Institute of Sectoral Management

Merchandising

Moscow 2015

Sharamko Kristina3d year

Management and Marketing

THE STRUCTURE OF THE PRESENTATION The essence of merchandising

The main rules and principles of merchandising

The key tools of merchandising

1. THE ESSENCE OF MERCHANDISINGMerchandising - a set of measures in the

marketing process, aimed at the promotion and sale of products in the store

Customer

to improve to strengthen

to promote

to create

to increase

to influence

to form

The main objectives of merchandising

2. THE MAIN RULES AND PRINCIPLES OF MERCHANDISING

IN THE STORE• Goods should be placed face front to the buyer

• Price tags should be truthful, aesthetic, fit the goods and have easy-to-read information

• If the buyer wishes to take the goods in hands there should not be any unnecessary barriers

• Goods that shelf life is running out should be placed closer to the buyer

“THE PRINCIPLE OF 5NS”

Necessary goods

in Necessary place

at Necessary timeas Needed

at Necessary price

Q

4 Principles

The principle of effective store of goods

Rules:-the rule of the best possible range of goods

-the rule of trading stock

-the rule of presence

The principle of effective location or position of goods

Display units

The principle of effective positioning sticker

dispenser

wobbler

banner

signage

poster

special tag dummy

3. THE MAIN TOOLS OF MERCHADISINGThe design of the store

Lighting

Sound appearance

The range of goods

1Goods packaging and displaying

Visual advertising

Videos on different screens and monitors

Shop planning

Advertising and other promotional materials

Successful merchandising

Rules

PrinciplesTools

CONCLUSION

THANK YOU FOR ATTENTION

The Russian Presidential Academy of National Economy and Public Administration

The Institute of Sectoral Management

Merchandising

Moscow 2015

Sharamko Kristina3d year

Management and Marketing