the rosetta stone foundation executive strategy. vision we imagine a world where language learning...
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The Rosetta StoneFoundation
Executive Strategy
Vision
We imagine a world where language learning strengthens cultural diversity and enables intercultural understanding
Mission
• To enable intercultural communication and understanding
• To restore language fluency in endangered language communities
Structure
• Director of Development– Responsible for field programs and strategic
partnership management
• Grant Writer– Manages grant programs, development of
proposals , and campaigns
Stewardship Design Principles
• Balance• Interdependence• Regeneration• Diversity• Succession
Source: Anhony E. Smith 2010, Stewardship Design Principles
Balance
Creating balance in communities by dismantling communication barriers and empowering people with a sharing of voices.
Managing the balance between mission and financial sustainability.
Interdependence
Those who act have a responsibility to others
Regeneration
Cross-cultural communication
Preservation of language and cultural heritage
Peace building
Economic stimulation
Diversity
Adaptive Capacity
Compete
Collaborate
Resilience
Succession
One language lost about every two weeks.Challenge becomes stimulating cross-cultural
communication while preserving community heritage.
Memorandum of Agreement
• Strategic driver• Potential stake in heart
What will Rosetta Stone offer?• Cash problematic• In kind contributions
Other funding sources?• “Newer plants” pollinated by multiple species
(Meisel, 2010)• Diversified funding adds stability and prevents
mission from being changed by a leering sponsor
Handling unexpected success• Overwhelming success means change. Change
scares people.• People discount unexpected success like they
avoid discussing succession• RSF should make a plan to capitalize on this
source of innovation if given the opportunity
Surviving Growth• Capital needs during periods of growth often
greater than during startup period• Need superb financial management• MOA should clarify whether or not RSF will
provide assistance with financial planning
Earned Income
• RSF Business Plan– Licenses– Non-profit Intermediary
Earned Income
• Partner Groups and Financial Support• Sliding Scale System
Sliding Scale
Earned Income
• Collaborative Partnerships• Sponsorship Opportunities
Innovation
• “Weak or missing link”*• “Clear definition of objective”*
• Position Creation• Forwarding mission to unmet needs
» *Drucker 1985
Sources Used• Dallas, J. May 2010. Rosetta Stone Foundation [Discussion Board Memo]. Message posted to http://bb.emu.edu/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_15454_1
Drucker, P. 1985. Innovation and Entrepreneurship. Harper & Row: New York.
Feldmann, D. and Sternberg, D. (January 29, 2009). Development Director or Not: When Should We Hire a DoD? Retrieved from http://foundationcenter.org/pnd/tsn/tsn.jhtml?id=242600001.
Green, A. May 2010. Rosetta Stone Foundation [Discussion Board Memo]. Message posted to http://bb.emu.edu/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_15454_1
Laszlo, C. 2008. Sustainable Value. Stanford University Press: California.
May, T. May 2010. Rosetta Stone Foundation [Discussion Board Memo]. Message posted to http://bb.emu.edu/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_15454_1
Sources Used• Meisel, M. Personal Communication, Shenandoah National Park Field Trip. May 22, 2010.
Oster, S. (Ed.) 2004. Generating and Sustaining Nonprofit Earned Income. Jossey-Bass: California.
Palmer, G. May 2010. RSF [Discussion Board Memo]. Message posted to http://bb.emu.edu/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_15454_1
Reed, S. May 2010. Rosetta Stone Foundation [Discussion Board Memo]. Message posted to http://bb.emu.edu/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_15454_1
Rosetta Stone Foundation Business Plan. Accessed May 2010 via http://bb.emu.edu/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_15454_1
Smith, A. 2010. Stewardship Design Principles.