S I T E D E TA I L SW0008100

STAR PUBS & BARS

THE ROSE & CROWN

WELWYN

28/08/18gs , 06/09/18gs Rev A

12/09/18gs Rev B,24/09/18gs

Rev C , 29/11/18gs Rev D

TH IS DOCUMENT I S THE PROPERTY OFINS IGN IA S IGNS & SERVICES LTD AND

MUST NOT BE COP IED OR REPRODUCEDWITH OUT EXPRESS CONSENT.P R O P O S E D

The Rose & Crown, Welwyn

INVESTMENT PLAN

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The Rose & Crown14 Church Street, Welwyn, AL6 9LX

Why invest? • Extensive Refurbishment Planned – An extensive refurbishment will transform The Rose & Crown into a traditional and premium pub with the potential to become a destination site in the area. The grade II listed building will be lovingly refurbished to create a stylish and attractive space, whilst retaining it’s beautiful, traditional features including, low ceilings, exposed beams, and open fireplaces. The refurbishment will also include the restoration of a derelict barn, creating a quirky and unique trading space, with the opportunity to cater for private functions. This, combined with a brand-new kitchen offering a classic pub favorites menu, a fantastic courtyard garden, and two beautifully decorated trading zones, will appeal to those looking for something new and exciting.

• Great Demographics – Located in the centre of Welwyn, with around 5,000 adults living within one mile and over 70% of them earning above average income, this provides a fantastic opportunity to open a charming, quality English pub, with a premium offer.

• Gap in the Market – With the surrounding area only offering high-end food venues there is currently a gap in the market for a traditional, premium pub. The introduction of a beautifully decorated, premium pub, with a quirky, all-year-round outdoor area will offer something unique to the area. This is a pub with incredible potential, all we’re missing is the right person to run the business. Could that be you?

Target customers

The Rose & Crown will target the higher end of the market, with a focus on over 25’s. The pub will appeal to couples, groups of friends and professionals, looking for a charming local pub to enjoy fantastic drinks or a great meal in a relaxed setting.

Offer Post-refurbishment, The Rose & Crown will be a premium and traditional English pub where customers will love to spend their time. The pub will offer:

• A delicious new menu serving quality ‘British Heritage’ food including, Sunday Roasts and Fish & Chips.

• A great selection of premium drinks, including craft beer, ales, wine, and spirits.

• A beautiful, rustic barn perfect for private functions such as parties and weddings.

The Rose & Crown, Welwyn

2

ABOUT THE OPPORTUNITY

FLOOR PLAN & FINISHES

EXTERNAL REFURBISHMENT

Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.ukAPPLY FOR THIS PUB

Proposed Internal Mood Ideas (Barn)

Large window to front elevation

Industrial lighting

Stencils to old concrete floors& rugs

Sign written walls

Vintage poster Bric-a-brac

Eclectic furniture styles (cinema seating, keg stools & sofas)

Theatrical curtains

Proposed Internal Mood Ideas (Pub)

Mixture of reclaimed fully upholstered comfortable timber & metal furniture

Warm colours with patterned fabrics Seat pad details

Repolish existing boarded floor, New flagstonePainted & destressed counter front Drink shelves

Reading lights

CLIENT:PROJECT:

JOB NO:TITLE:DATE:

STAR PUBS & BARSCROWN, DUNSTABLE7546PRIMARY APPROVALJULY 11 2017

GARDEN MOOD IMAGERY

BENCH SEATING

FURNITURE STYLE

EXTERNAL LIGHTING

PERGOLA ROOF WITH LIGHTING PLANTERS

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FLOOR PLAN & FINISHES

EXTERNAL REFURBISHMENT

Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.uk 3

to reveal details of the proposed refurbishment.Click on the

View Interior Mood Board 1 View Interior Mood Board 2View Exterior Mood Board

i

The Rose & Crown, Welwyn

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FIND OUT MOREABOUT THE OPPORTUNITY

FLOOR PLAN & FINISHES

EXTERNAL REFURBISHMENT

Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.uk 4

to reveal details of the external refurbishment.Click on the i

The Rose & Crown, Welwyn

APPLY FOR THIS PUB

S I T E D E TA I L SW0008100

STAR PUBS & BARS

THE ROSE & CROWN

WELWYN

28/08/18gs , 06/09/18gs Rev A

12/09/18gs Rev B,24/09/18gs

Rev C , 29/11/18gs Rev D

TH IS DOCUMENT I S THE PROPERTY OFINS IGN IA S IGNS & SERVICES LTD AND

MUST NOT BE COP IED OR REPRODUCEDWITH OUT EXPRESS CONSENT.P R O P O S E D

FIND OUT MOREABOUT THE OPPORTUNITY

FLOOR PLAN & FINISHES

EXTERNAL REFURBISHMENT

Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.uk 5

This a fantastic opportunity to take on a pub business that’s ready for refurbishment and growth.

This project will significantly enhance the business’ potential, and we’d love to see you bring your own ideas and flair to make the most of this great opportunity.

Interested? Call us today.

Call on 08085 94 95 96

Or follow the simple online application process at www.starpubs.co.uk

The Rose & Crown, Welwyn

APPLY FOR THIS PUB

The Rose & Crown, Welwyn

APPLY FOR THIS PUB

Schedule for The Rose & CrownBar ServeryThe bar servery will be refurbished and redecorated, creating an attractive and traditional look, matching the trading areas. Works will include:• Creating a new back bar fitting, including areas

to promote premium wines and spirits.• Removing a section of infilled wall to allow for

increased vision.• Painting the counter front with a destressed finish.Trading AreaThe trading areas will be split into two zones; a locals snug bar and a lounge area. Both areas will be refurbished and redecorated to create a traditional and attractive look and will become the perfect spaces for customers to enjoy the new, quality offer. Works will include: • Decorating in warm colours and patterned fabrics

to create a cosy, welcoming feel.• Adding feature wallpaper.• Repolishing the existing timber boarded floor

and laying new flagstone. • Restoring and upholstering a selection of the

existing furniture.• Adding a mixture of new furniture, lighting and

bric-a-brac to complete the look.• Installing a TV and dartboard in the locals

snug bar. KitchenAn extension to the rear of the pub will allow for the creation of a brand-new commercial kitchen, which will be equipped with new extraction and ventilation, and new appliances to enable the pub’s new quality ‘British Heritage’ menu.ToiletsThe toilets will be completely refurbished in line with the pub’s premium look and feel. Works will include:• Adding new decorative tiling.• Replacing the existing vanity units.• Installing new basins.• Laying new flooring.• Installing new lighting. • Redecorating throughout and adding

stylish bric-a-brac.The BarnA currently derelict barn will be transformed to create a rustic and quirky, inside-out space, creating an all year round outdoor trading area with the option for use for private events. Works will include: • Creating large windows and doors to

increase visibility.

• Adding a mixture of loose and fixed eclectic seating including, keg stools, cinema seating and comfy sofas.

• Creating a bar servery adjacent to the barn.• Retaining the cobbled stone flooring and

high ceilings.• Installing new industrial lighting and heating. • Adding decorative stencils to the old concrete floor. • Laying quirky, rustic-style rugs. • Adding theatrical curtains. • Decorating with sign-written walls and vintage

poster bric-a-brac. The Barn ToiletsToilet facilities will be created to service the barn and will be decorated to match the quirky and rustic look of the barn. Works will include: • Creating a feature wall with vintage

cinema posters. • Laying reclaimed timber flooring.• Adding a stained ledge and brace door. Courtyard GardenThe courtyard garden will be completely refurbished to create a unique and stylish space which customers can enjoy all year long, particularly during the warmer months. Works will include:• Adding new timber and metal garden furniture.• Adding blanket boxes.• Creating decorative living walls. • Adding planter boxes and bric-a-brac.• Installing new ambient festoon lighting

and lanterns.Cellar General repairs will be carried out and a SmartDispense system will be installed to reduce waste and improve quality. Licensee AccommodationThis will be in line with our ‘Ready to Trade’ promise so you can focus on creating an exceptional venue from the outset.Signage and External AreaThe external area and signage will be refurbished to enhance the pub’s kerb appeal and highlight the new and improved offer to passing customers. Works will include:• Adding a new, classic yet stylish signage scheme

to promote the pub’s brand-new offer. • Installing new floodlights and lanterns.