the role of user experience design in developing financial software that people can and want to use
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The role of User Experience Design in developing financial software that people can and want to use
Amir Dotan Lab49 www.lab49.com
Amir Dotan
User Experience Architect at Lab49 in London
Blogger: ‘Usable Design’ – www.amirdotan.com Founding member: User Experience Israel www.uxi.co.il
Before Lab49: User Experience Researcher (City University London) Multimedia Arts degree lecturer (SAE College London) Web Developer (SHAPE Interactive Israel)
Lab49 is a consulting firm that provides strategic consulting and advanced technology solutions for the financial services industry. Our clients include many of the world’s largest investment banks, hedge funds and exchanges.
Lab49 was founded in 2002 and now comprises over 200 people, with major offices in New York and London
20+ Single-Dealer Platform projects
1. What is User Experience Design?
2. How can User Experience Design improve financial software?
I’m going to talk about
User Experience Design The practice of analysing business requirements, user needs and the available environment in order to develop useful and usable products
Being the users’ advocate
Get to know the users and champion their needs
Analyse the users’ needs, abilities and limitations
Specify the user-system interaction
The business owner
The professional investor
The trade salesperson
The traders
Increase productivity
Informed decision making
Keeping users happy
Reduce training costs
What we usually aim to achieve:
Increase sales
Gain competitive edge
Reduce human errors
Easy! Let’s make sure the system is user friendly!
Easy?... Really?
How long does it take to learn how to use the system?
How fast can the user perform tasks?
What can the user do with the system?
How do people feel about using the system?
User Experience Design – The Approach
1. Research 2. Concept 3. Evaluate
4. Design 5. Confirm 6. Iterate
My day to day work
Specifying what people will be able to do with the system
Specifying the steps the user will have to take
Specifying the navigation
Specifying how information is grouped
http://thomsonreuters.com/products_services/financial/eikon
Specifying how information is grouped
Specifying how information is visualised
Specifying how colours are used
Specifying the terminology
SPOT
Volatility
CCY
Liquidity
Principal Maturity
Hedge
Call
Put
Pip Margin
Yield
Short
Position
Blotter
Swap
Straddle
Delta
Bid
How well does the interface fit in the user’s work environment?
How well does the interface help users recover from errors?
Can the user personalise this interface?
Does the interface enable users to work quickly?
Will the user understand the meaning of various terms and icons?
How will the interface appear on a large screen?
How will the user feel after using this interface for more than 10 minutes?
http://www.etoro.com/
How effective is the data visualisation?
In conclusion
Ensuring a positive user experience by constantly researching and evaluating designs with real users may seem obvious, but in reality isn’t that easy at all and requires a methodological approach
In order to deliver financial software that people want and can use we have to provide high quality user experiences that take into account what people know, need and want to achieve
