The Role of the CFO: Leading Business Transformation

Adriana  Núñez  Sr.  Finance  Director  Mondelez  ANCAM  

May  15th,  2014  

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Engaging the organization in Change and Transformation is always a challenge….

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But the different faces of the CFO role create an opportunity to transform….

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Setting the Foundations

Establishing Clear Accountabilities

Creating the Future

•  Stewardship •  Financial Operations •  Service Delivery

•  Performance Metrics •  Financial Plan - Analysis •  Initiatives Management

•  Business Model •  Competitive Advantages •  Talent Development

Transforming the business from any of the Dimensions where the CFO plays a role

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Setting the Foundations •  Stewardship •  Financial Operations •  Service Delivery

Transforming the business – having an impact

ü Building a Culture of Compliance – Control

ü Process Management

ü Focusing Finance Operations – Shared Services

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Establishing Clear Accountabilities •  Performance Metrics •  Financial Plan - Analysis •  Initiatives Management

Transforming the business – having an impact

ü Measuring what matters – building value

ü Focus Analysis – Manage the narrative

ü Leverage Technology

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Creating the Future •  Business Model •  Competitive Advantages •  Talent Development

Transforming the business – having an impact

ü Identify and advocate for value creation

ü Not just cost management – Seed for growth

ü Build Financial and Strategic Capabilities

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As CFOs, we are poised to lead transformation and be effective change agents

1.  Together with the CEO, better suited to influence 2.  Holding the right seat in business discussions 3.  Perceptive on value creation 4.  Able to articulate business opportunities 5.  Skilled to identify performance drivers (Not just Costs – Growth!) 6.  Holistic on process management 7.  Savvy to understand technological advantages 8.  Insightful on capabilities 9.  Incisive in Analysis 10.  Best equipped to balance risk and rewards…

The Top Ten: